Strategies For Quantitative Research
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Author | : Grant S. McCall |
Publisher | : Routledge |
Total Pages | : 519 |
Release | : 2018-02-15 |
Genre | : Social Science |
ISBN | : 1351802941 |
Download Strategies for Quantitative Research Book in PDF, Epub and Kindle
It is little secret that most archaeologists are uneasy with statistics. Thankfully, in the modern world, quantitative analysis has been made immensely easier by statistical software packages. Software now does virtually all our statistical calculations, removing a great burden for researchers. At the same time, since most statistical analysis now takes place through the pushing of buttons in software packages, new problems and dangers have emerged. How does one know which statistical test to use? How can one tell if certain data violate the assumptions of a particular statistical analysis? Rather than focusing on the mathematics of calculation, this concise handbook selects appropriate forms of analysis and explains the assumptions that underlie them. It deals with fundamental issues, such as what kinds of data are common in the field of archaeology and what are the goals of various forms of analysis. This accessible textbook lends a refreshing playfulness to an often-humorless subject and will be enjoyed by students and professionals alike.
Author | : Sigmund Grønmo |
Publisher | : SAGE Publications Limited |
Total Pages | : 533 |
Release | : 2023-11-22 |
Genre | : Social Science |
ISBN | : 1529618452 |
Download Social Research Methods Book in PDF, Epub and Kindle
Framing research as the process of asking and answering questions, this book demonstrates how to identify good research questions and how to structure and explore them successfully. Whether you are just beginning your research journey or are a seasoned traveller, it helps you: • Decide what you want to achieve with your research • Know what options you have to explore your goals • Navigate the nuances of different research approaches • Understand the decisions of other researchers • Choose what path best suits your project. Through real-life examples demonstrating different types of research, the book introduces qualitative, quantitative, and mixed methods approaches so you can compare different methods at every stage of the research process, from initial idea and design to data collection and analysis. This new edition includes new chapters on collecting and analysing mixed methods data, and additional content on qualitative data analysis. New examples reflect the cultural and global diversity of social research, and extra visual aids and summaries support understanding of key research concepts and stages. The book is accompanied by an online teaching guide, including videos, additional case studies, annotated articles, and critical thinking exercises.
Author | : Mark Balnaves |
Publisher | : SAGE |
Total Pages | : 273 |
Release | : 2001-04-10 |
Genre | : Social Science |
ISBN | : 1848608640 |
Download Introduction to Quantitative Research Methods Book in PDF, Epub and Kindle
Introduction to Quantitative Research Methods is a student-friendly introduction to quantitative research methods and basic statistics. It uses a detective theme throughout the text to show how quantitative methods have been used to solve real-life problems. The book focuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. Examples and illustrations are drawn from historical and contemporary research in the social sciences. The original CD-ROM accompanying the book and its content are no longer available.
Author | : Gerry Johnson |
Publisher | : Cambridge University Press |
Total Pages | : 245 |
Release | : 2007-08-02 |
Genre | : Business & Economics |
ISBN | : 0521862930 |
Download Strategy as Practice Book in PDF, Epub and Kindle
This is an analysis of what managers actually do in relation to the development of strategy in organisations.
Author | : Margaret A. Morrison |
Publisher | : SAGE |
Total Pages | : 241 |
Release | : 2012 |
Genre | : Business & Economics |
ISBN | : 1412987245 |
Download Using Qualitative Research in Advertising Book in PDF, Epub and Kindle
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.
Author | : Grant S. McCall |
Publisher | : Routledge |
Total Pages | : 224 |
Release | : 2018-02-15 |
Genre | : Social Science |
ISBN | : 135180295X |
Download Strategies for Quantitative Research Book in PDF, Epub and Kindle
It is little secret that most archaeologists are uneasy with statistics. Thankfully, in the modern world, quantitative analysis has been made immensely easier by statistical software packages. Software now does virtually all our statistical calculations, removing a great burden for researchers. At the same time, since most statistical analysis now takes place through the pushing of buttons in software packages, new problems and dangers have emerged. How does one know which statistical test to use? How can one tell if certain data violate the assumptions of a particular statistical analysis? Rather than focusing on the mathematics of calculation, this concise handbook selects appropriate forms of analysis and explains the assumptions that underlie them. It deals with fundamental issues, such as what kinds of data are common in the field of archaeology and what are the goals of various forms of analysis. This accessible textbook lends a refreshing playfulness to an often-humorless subject and will be enjoyed by students and professionals alike.
Author | : Sue L. T. McGregor |
Publisher | : SAGE Publications |
Total Pages | : 880 |
Release | : 2017-10-25 |
Genre | : Social Science |
ISBN | : 1506350976 |
Download Understanding and Evaluating Research Book in PDF, Epub and Kindle
Understanding and Evaluating Research: A Critical Guide shows students how to be critical consumers of research and to appreciate the power of methodology as it shapes the research question, the use of theory in the study, the methods used, and how the outcomes are reported. The book starts with what it means to be a critical and uncritical reader of research, followed by a detailed chapter on methodology, and then proceeds to a discussion of each component of a research article as it is informed by the methodology. The book encourages readers to select an article from their discipline, learning along the way how to assess each component of the article and come to a judgment of its rigor or quality as a scholarly report.
Author | : W. Alex Edmonds |
Publisher | : SAGE Publications |
Total Pages | : 311 |
Release | : 2016-04-20 |
Genre | : Social Science |
ISBN | : 1483317285 |
Download An Applied Guide to Research Designs Book in PDF, Epub and Kindle
The Second Edition of An Applied Guide to Research Designs offers researchers in the social and behavioral sciences guidance for selecting the most appropriate research design to apply in their study. Using consistent terminology, the authors visually present a range of research designs used in quantitative, qualitative, and mixed methods to help readers conceptualize, construct, test, and problem solve in their investigation. The Second Edition features revamped and expanded coverage of research designs, new real-world examples and references, a new chapter on action research, and updated ancillaries.
Author | : Mary Sue MacNealy |
Publisher | : Addison-Wesley Longman |
Total Pages | : 0 |
Release | : 1999 |
Genre | : English language |
ISBN | : 9780205272532 |
Download Strategies for Empirical Research in Writing Book in PDF, Epub and Kindle
Strategies for Empirical Research in Writing is a particularly accessible approach to both qualitative and quantitative empirical research methods, helping novices appreciate the value of empirical research in writing while easing their fears about the research process. This comprehensive book covers research methods ranging from traditional experiments to newer practices such as focus groups, using graphics and real-life examples to clarify concepts. Readers do not need a scientific background to understand the issues involved, and they will find this book non-threatening. Though Strategies is friendly and even humorous in tone, it takes research in writing seriously, advocating rigorous design and implementation of empirical research projects to establish credible findings. This book introduces readers to methods and strategies for research and provides them with enough knowledge to become discerning, confident consumers of research in writing. Topics covered include: library research, empirical methodology, quantitative research, experimental research, surveys, focus groups, ethnographies, and much more. Anyone (novice or guru) who needs to perform statistically valid research.
Author | : George Ritzer |
Publisher | : John Wiley & Sons |
Total Pages | : 695 |
Release | : 2016-09-26 |
Genre | : Social Science |
ISBN | : 1119250633 |
Download The Wiley-Blackwell Companion to Sociology Book in PDF, Epub and Kindle
Featuring a collection of original chapters by leading and emerging scholars, The Wiley-Blackwell Companion to Sociology presents a comprehensive and balanced overview of the major topics and emerging trends in the discipline of sociology today. Features original chapters contributed by an international cast of leading and emerging sociology scholars Represents the most innovative and 'state-of-the-art' thinking about the discipline Includes a general introduction and section introductions with chapters summaries by the editor