Stratégie social média : La méthode des 7 phases

Stratégie social média : La méthode des 7 phases
Author: Marc Fanelli
Publisher: Vuibert
Total Pages: 122
Release: 2021-05-07
Genre: Business & Economics
ISBN: 2311625241

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Le livre de chevet du social media manager ! Repensez les codes de la communication et du marketing pour toucher les consommateurs devenus des socionautes à plein temps ! Fini les sites Internet, froids et sans échange, le commerce d'aujourd'hui et de demain se passe ailleurs : sur les réseaux sociaux. Dans le monde du « j'aime », susciter l'adhésion passe par l'émotion. La pub ne peut plus ressembler à de la pub, le message doit avant tout séduire, car un fan est un client touché au coeur, un client à vie. • Trouvez le bon slogan-hashtag. • Rédigez des posts à succès, créez des vidéos partagées, organisez des concours. • Maîtrisez les codes spécifiques de Facebook, Instagram, Twitter, TikTok ou encore LinkedIn pour recruter des fans... • Planifiez l'animation de vos réseaux sociaux. • Faites du sponsoring et gérez votre budget, pour rester en haut des timelines. • Surmontez les bad buzz. La stratégie social media est cruciale. Ce livre vous offre une méthode en 7 étapes, claires et efficaces, de l'audit au reporting, en passant par la création du hashtag, pour déployer votre projet, votre marque - petite, moyenne ou grande - sur les médias sociaux.

Stratégie Social Media

Stratégie Social Media
Author: Marc Fanelli-Isla
Publisher:
Total Pages: 192
Release: 2021-05
Genre:
ISBN: 9782311624847

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Social Computing and Social Media

Social Computing and Social Media
Author: Gabriele Meiselwitz
Publisher: Springer
Total Pages: 265
Release: 2015-07-18
Genre: Computers
ISBN: 3319203673

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This book constitutes the refereed proceedings of the 7th International Conference on Social Computing and Social Media, SCSM 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, held in Los Angeles, CA, USA, in August 2015. The total of 1462 papers and 246 poster papers presented at the HCII 2015 conferences was carefully reviewed and selected from 4843 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 25 contributions included in the SCSM 2015 proceedings were organized in the following topical sections: designing social media; social network analysis; and individual and group behaviour in social media.

Dual Phase Evolution

Dual Phase Evolution
Author: David G. Green
Publisher: Springer Science & Business Media
Total Pages: 210
Release: 2013-11-12
Genre: Technology & Engineering
ISBN: 1441984232

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The aim of the book is to lay out the foundations and provide a detailed treatment of the subject. It will focus on two main elements in dual phase evolution: the relationship between dual phase evolution and other phase transition phenomena and the advantages of dual phase evolution in evolutionary computation and complex adaptive systems. The book will provide a coherent picture of dual phase evolution that encompasses these two elements and frameworks, methods and techniques to use this concept for problem solving.

Digital and Social Media Marketing

Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
Total Pages: 337
Release: 2019-11-11
Genre: Business & Economics
ISBN: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Personnel Literature

Personnel Literature
Author: United States. Office of Personnel Management. Library
Publisher:
Total Pages: 260
Release: 1986
Genre: Civil service
ISBN:

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Human Interaction, Emerging Technologies and Future Systems V

Human Interaction, Emerging Technologies and Future Systems V
Author: Tareq Ahram
Publisher: Springer Nature
Total Pages: 1316
Release: 2021-09-09
Genre: Technology & Engineering
ISBN: 3030855406

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This book reports on research and developments in human–technology interaction. A special emphasis is given to human–computer interaction and its implementation for a wide range of purposes such as health care, aerospace, telecommunication, and education, among others. The human aspects are analyzed in detail. Timely studies on human-centered design, wearable technologies, social and affective computing, augmented, virtual and mixed reality simulation, human rehabilitation, and biomechanics represent the core of the book. Emerging technology applications in business, security, and infrastructure are also critically examined, thus offering a timely, scientifically grounded, but also professionally oriented snapshot of the current state of the field. The book gathers contributions presented at the 5th International Conference on Human Interaction and Emerging Technologies (IHIET 2021, August 27–29, 2021) and the 6th International Conference on Human Interaction and Emerging Technologies: Future Systems (IHIET-FS 2021, October 28–30, 2021), held virtually from France. It offers a timely survey and a practice-oriented reference guide to researchers and professionals dealing with design, systems engineering, and management of the next-generation technology and service systems.

Critical Perspectives on Social Media and Protest

Critical Perspectives on Social Media and Protest
Author: Lina Dencik
Publisher: Rowman & Littlefield
Total Pages: 250
Release: 2015-10-06
Genre: Social Science
ISBN: 1783483377

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Commercial social media platforms have become integral to contemporary forms of protests. They are intensely used by advocacy groups, non-governmental organisations, social movements and other political actors who increasingly integrate social media platforms into broader practices of organizing and campaigning. But, aside from the many advantages of extensive mobilization opportunities at low cost, what are the implications of social media corporations being involved in these grassroots movements? This book takes a much-needed critical approach to the relationship between social media and protest. Highlighting key issues and concerns in contemporary forms of social media activism, including questions of censorship, surveillance, individualism, and temporality, the book combines contributions from some of the most active scholars in the field today. Advancing both conceptual and empirical work on social media and protest, and with a range of different angles, the book provides a fresh and challenging outlook on a very topical debate.

Developments and Advances in Intelligent Systems and Applications

Developments and Advances in Intelligent Systems and Applications
Author: Álvaro Rocha
Publisher: Springer
Total Pages: 286
Release: 2017-06-10
Genre: Technology & Engineering
ISBN: 3319589652

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This book primarily addresses Intelligent Information Systems (IIS) and the integration of artificial intelligence, intelligent systems and technologies, database technologies and information systems methodologies to create the next generation of information systems. It includes original and state-of-the-art research on theoretical and practical advances in IIS, system architectures, tools and techniques, as well as “success stories” in intelligent information systems. Intended as an interdisciplinary forum in which scientists and professionals could share their research results and report on new developments and advances in intelligent information systems, technologies and related areas – as well as their applications – , it offers a valuable resource for researchers and practitioners alike.