Strategic Communication and AI

Strategic Communication and AI
Author: Simon Moore
Publisher: Routledge
Total Pages: 57
Release: 2021-09-09
Genre: Business & Economics
ISBN: 1000482103
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This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. IUIs are where users and technology meet – via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling. This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies.

Artificial Intelligence, Strategic Communicators and Activism

Artificial Intelligence, Strategic Communicators and Activism
Author: Lukasz Swiatek
Publisher: Taylor & Francis
Total Pages: 85
Release: 2023-09-09
Genre: Business & Economics
ISBN: 1000990702
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In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships. AI is contributing to inequality, misinformation and environmental damage, among other problems. This book argues that strategic communicators are uniquely placed to help counter AI-driven challenges because of their skills in relationship-building and their ability to craft and deliver messages effectively. By discussing the different professional activist approaches that communicators can take in relation to growing AI challenges, the book offers multiple perspectives that will help to build knowledge in diverse settings and develop practice, especially in community and activist strategic communication. Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges surrounding AI.

AI and Strategic Communication

AI and Strategic Communication
Author: Cheng
Publisher:
Total Pages: 0
Release: 2025-11-17
Genre: Computers
ISBN: 9781394275403
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Strategic Communication Research in the Age of AI

Strategic Communication Research in the Age of AI
Author: Young Joon Lim
Publisher: Rowman & Littlefield
Total Pages: 0
Release: 2024-11-05
Genre: Language Arts & Disciplines
ISBN: 153819788X
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This book serves as a comprehensive guide for communication students and professionals to learn the fundamentals of research, including problem definition, literature review, research design, data collection, data analysis, and interpretation. It also covers how to conduct research in the age of AI-powered tools. With a growing demand for strategic communication professionals skilled in research and new technology, this book fills a void by providing students with the knowledge and skills they need to conduct effective research projects for class and future jobs.

Artificial Intelligence and Its Contexts

Artificial Intelligence and Its Contexts
Author: Anna Visvizi
Publisher: Springer Nature
Total Pages: 234
Release: 2021-11-27
Genre: Computers
ISBN: 3030889726
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This book offers a comprehensive approach to the question of how artificial intelligence (AI) impacts politics, economy, and the society today. In this view, it is quintessential for understanding the complex nature of AI and its role in today’s world. The book has been divided into three parts. Part one is devoted to the question of how AI will be used for security and defense purposes, including combat in war zones. Part two looks at the value added of AI and machine learning for decision-making in the fields of politics and business. Part three consists of case studies—covering the EU, the USA, Saudi Arabia, Portugal, and Poland—that discuss how AI is being used in the realms of politics, security and defense. The discussion in the book opens with the question of the nature of AI, as well as of ethics and the use of AI in combat. Subsequently, the argument covers issues as diverse as the militarization of AI, the use of AI in strategic studies and military strategy design. These topics are followed by an insight into AI and strategic communication (StratCom), including disinformation, as well as into AI and finance. The case-studies included in part 3 of the book offer a captivating overview of how AI is being employed to stimulate growth and development, to promote data- and evidence-driven policy-making, to enable efficient and inclusive digital transformation and other related issues. Written by academics and practitioners in an academically sound, yet approachable manner, this volume queries issues and topics that form the thrust of processes that transform world politics, economics and society. As such, this volume will serve as the primer for students, researchers, lectures and other professionals who seek to understand and engage with the variety of issues AI implicates.

Competing in the Age of AI

Competing in the Age of AI
Author: Marco Iansiti
Publisher: Harvard Business Press
Total Pages: 175
Release: 2020-01-07
Genre: Business & Economics
ISBN: 1633697630
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"a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.

The Public Relations Strategic Toolkit

The Public Relations Strategic Toolkit
Author: Alison Theaker
Publisher: Routledge
Total Pages: 402
Release: 2012-08-21
Genre: Social Science
ISBN: 1136501045
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The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected. Split into four parts covering the public relations profession, campaign planning, corporate communication and stakeholder engagement, this textbook covers everything involved in the critical practice of public relations in an accessible manner. Features include: definitions of key terms contemporary case studies insight from practitioners handy checklists practical activities and assignments Covering the practicalities of using traditional and social media as well as international considerations, ethics, and PR within contexts from politics to charities, this guide gives you all the critical and practical skills you need to introduce you to a career in public relations.

Strategic Communication

Strategic Communication
Author: James Mahoney
Publisher:
Total Pages: 320
Release: 2016-09-15
Genre: Business communication
ISBN: 9780190303761
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Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planningto business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and publicrelations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories. The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning.

Assessing Organizational Communication

Assessing Organizational Communication
Author: Cal W. Downs
Publisher: Guilford Press
Total Pages: 308
Release: 2012-04-16
Genre: Language Arts & Disciplines
ISBN: 1462506607
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This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving. A successor volume to Cal Downs's popular Communication Audits, the book has been extensively rewritten with many new topics and two entirely new chapters reflecting today's critical issues and best practices. It will serve as both an authoritative primer for human resource and management consultants and a comprehensive text for undergraduate and graduate students in organizational communication.