Sponge Leadership

Sponge Leadership
Author: Ambi Parameswaran
Publisher:
Total Pages: 0
Release: 2018
Genre: Advertising
ISBN: 9789387894006

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Sponge: Leadership Lessons I Learnt From My Clients

Sponge: Leadership Lessons I Learnt From My Clients
Author: Ambi Parameswaran
Publisher: Westland
Total Pages: 145
Release: 2020-10-22
Genre: Business & Economics
ISBN: 9395073713

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About the Book A BOOK ABOUT HOW WE CAN LEARN FROM OUR ENCOUNTERS WITH CUSTOMERS AND CLIENTS, AND ACCELERATE OUR SUCCESS IN BUSINESS AND CAREER Veteran adman and author Ambi Parameswaran has relied on one process of learning above all others: powerful conversations with clients and customers. A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons. Ambi has worked with some of the most respected brands and names in the Indian corporate world, and each of those assignments were for him masterclasses in leadership development. In this book, Ambi recounts conversations with some of the most iconic business leaders, such as Ratan Tata, Azim Premji, S. Ramadorai, Karsanbhai Patel, M. Damodaran, Dr V. Kurien and many others. He soaked up these conversations, in his own words, 'like a sponge’. This book is an attempt to walk us through some of those dialogues—both the illuminating and the difficult aspects of them—to help us understand how they were learning sessions. For anyone looking at turbocharging their business and career, the ‘Sponge Process’, which emphasises listening, is a radical new way of engaging with clients and customers.

Spring: Bouncing Back from Rejection

Spring: Bouncing Back from Rejection
Author: Ambi Parameswaran
Publisher: Westland
Total Pages: 174
Release: 2020-10-22
Genre: Business & Economics
ISBN: 9395073721

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About the Book SPRING: A METAL COIL THAT CAN BE PUSHED, PRESSED OR PULLED BUT WHICH ALWAYS RETURNS TO ITS ORIGINAL SHAPE AFTERWARDS. Rejection is inevitable in every stage of our lives. But what if this inevitability were a tool? What if it could be used as leverage to spring forward at every setback? What if there was a way to systematically process rejection and become a super-spring? Ambi Parameswaran—best-selling author, brand/leadership coach and former CEO of FCB-Ulka Advertising—was rejected at his dream job interviews, denied promotions and had clients turn down his business pitches. He now knows that he eventually succeeded because of these rejections and the way he handled them. Spring is packed with tales of rejection and redemption. Walt Disney, The Beatles, Thomas Alva Edison, Michael Jordan, A.P.J. Abdul Kalam, author Amish, the founders of Infosys, and others have used rejections as a pivot to swing their careers and businesses around. Ambi brings his decades of experience to bear on perhaps the vital life and career lesson you could learn from rejection. In Spring, he puts a gentle arm around your shoulders and helps you bounce back stronger than ever from every rejection.

The Perfect Pill

The Perfect Pill
Author: Gauri Chaudhari
Publisher: Notion Press
Total Pages: 227
Release: 2023-07-19
Genre: Business & Economics
ISBN:

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How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task. The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals. A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.

It's Not Always Right to Be Right

It's Not Always Right to Be Right
Author: Hamish Thomson
Publisher: John Wiley & Sons
Total Pages:
Release: 2021-01-28
Genre: Business & Economics
ISBN: 073038909X

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THERE ARE SOME PEOPLE WHO LIKE TO BE RIGHT. EVERY SINGLE TIME In their minds, there is always a winner and there is always a loser. Deep down, very few of us like these people. And yet, often we work for them, we work with them and perhaps we even identify as one of them. At times, I have been that person. It does not make me proud. True success comes from humility, compromise and connection. As a former Regional President and Global brand head for Mars Incorporated (UK, Australia and Chicago), a senior marketer for Reebok International (England and the Netherlands) and a fresh-faced account executive in the London advertising scene, Hamish Thomson reveals that breakthrough and transformation come not from intellect or technical mastery, but from experience and observation of real-life occurrences. And sometimes the best solutions are the most counterintuitive. It's Not Always Right to be Right offers learning messages, practical steps, and shareable strategic frameworks to help drive change in individuals, teams and entire organisations. Including commentary and critique from 17 leading international business experts—leaders of global industry, diplomacy and advocacy—this seminal guide offers applicable lessons, robustly tested. Whether you're just starting out in the business and corporate world, in the middle of your career looking to break through, or in a global leadership position seeking meaningful change and exceptionalism, this guidebook will put you on the path to true business and personal success.

Nawabs, Nudes, Noodles

Nawabs, Nudes, Noodles
Author: Ambi Parameswaran
Publisher: Pan Macmillan
Total Pages: 312
Release: 2016-05-16
Genre: Social Science
ISBN: 150984063X

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This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.

Permission to Screw Up

Permission to Screw Up
Author: Kristen Hadeed
Publisher: Penguin
Total Pages: 274
Release: 2017-10-10
Genre: Business & Economics
ISBN: 1591848296

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The inspiring, unlikely, laugh-out-loud story of how one woman learned to lead–and how she ultimately succeeded, not despite her many mistakes, but because of them. This is the story of how Kristen Hadeed built Student Maid, a cleaning company where people are happy, loyal, productive, and empowered, even while they’re mopping floors and scrubbing toilets. It’s the story of how she went from being an almost comically inept leader to a sought-after CEO who teaches others how to lead. Hadeed unintentionally launched Student Maid while attending college ten years ago. Since then, Student Maid has employed hundreds of students and is widely recognized for its industry-leading retention rate and its culture of trust and accountability. But Kristen and her company were no overnight sensa­tion. In fact, they were almost nothing at all. Along the way, Kristen got it wrong almost as often as she got it right. Giving out hugs instead of feed­back, fixing errors instead of enforcing accountability, and hosting parties instead of cultivating meaning­ful relationships were just a few of her many mistakes. But Kristen’s willingness to admit and learn from those mistakes helped her give her people the chance to learn from their own screwups too. Permission to Screw Up dismisses the idea that leaders and orga­nizations should try to be perfect. It encourages people of all ages to go for it and learn to lead by acting, rather than waiting or thinking. Through a brutally honest and often hilarious account of her own strug­gles, Kristen encourages us to embrace our failures and proves that we’ll be better leaders when we do.

Who

Who
Author: Geoff Smart
Publisher: Ballantine Books
Total Pages: 210
Release: 2008-09-30
Genre: Business & Economics
ISBN: 0345504194

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In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”: unsuccessful hiring. The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent. The silver lining is that “who” problems are easily preventable. Based on more than 1,300 hours of interviews with more than 20 billionaires and 300 CEOs, Who presents Smart and Street’s A Method for Hiring. Refined through the largest research study of its kind ever undertaken, the A Method stresses fundamental elements that anyone can implement–and it has a 90 percent success rate. Whether you’re a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it’s all about Who. Inside you’ll learn how to • avoid common “voodoo hiring” methods • define the outcomes you seek • generate a flow of A Players to your team–by implementing the #1 tactic used by successful businesspeople • ask the right interview questions to dramatically improve your ability to quickly distinguish an A Player from a B or C candidate • attract the person you want to hire, by emphasizing the points the candidate cares about most In business, you are who you hire. In Who, Geoff Smart and Randy Street offer simple, easy-to-follow steps that will put the right people in place for optimal success.

For God's Sake

For God's Sake
Author: Ambi Parameswaran (Foreword by Amish Tripathi)
Publisher: Penguin UK
Total Pages: 190
Release: 2015-04-01
Genre: Literary Collections
ISBN: 9351186083

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An adman constantly strives to connect market research data to insight on a winning campaign. Ambi Parmeshwaran has developed a fascination for how Indians are getting more religious but also more consumption driven. Combining his thirty- year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like: • Why has the bindi disappeared from advertisements? • How did Akshaya Trithaya become such a big deal? • What makes Lord Shiva so cool? • How did a Chennai-based department store start the New Year's Sale phenomenon? • Are Muslims more open-minded shoppers? • Why do people who have no interest in using an MBA degree still get an MBA degree? • How did the Manusmriti do a disservice to Hindu women? • What can Harvard Business School learn from the Kumbh Mela? Ambi has filled this book with personal stories, anecdotes, lessons and excerpts from research and other publications. This book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services.