Social Media Marketing eLearning Kit For Dummies

Social Media Marketing eLearning Kit For Dummies
Author: Phyllis Khare
Publisher: For Dummies
Total Pages: 304
Release: 2012-03-05
Genre: Computers
ISBN: 9781118034705

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Valuable kit teaches social media marketing to learners of all levels If you want to master social media marketing, this valuable eLearning kit is just the ticket. This integrated course includes a full-color printed book and a Dummies interactive eLearning course on CD. You'll find a wealth of information and multiple ways to learn, including practice labs, videos, animation, numerous examples, and a host of Dummies hints and tips that make everything easier. Follow the material in order or jump in and out as you wish—you can learn at your own pace. Helps self-motivated learners master social media marketing Includes an easy-to-follow, full-color book; an interactive Dummies eLearning Course on CD that corresponds with the book Highlights material with integrated audio and video instruction on CD that helps you learn via animations, screencasts, and more Allows you to follow the material sequentially or choose separate sections at your own time and pace Offers chapter summaries, practice exercises, discussions of concepts and essential terms, and much more Social media marketing is a big topic and essential to today's marketplace. Get the skills and knowledge you need with Social Media Marketing eLearning Kit For Dummies. CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.

Kafka in Action

Kafka in Action
Author: Dylan Scott
Publisher: Simon and Schuster
Total Pages: 270
Release: 2022-02-15
Genre: Computers
ISBN: 161729523X

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Kafka in Action is a practical, hands-on guide to building Kafka-based data pipelines. Filled with real-world use cases and scenarios, this book probes Kafka's most common use cases, ranging from simple logging through managing streaming data systems for message routing, analytics, and more. In systems that handle big data, streaming data, or fast data, it's important to get your data pipelines right. Apache Kafka is a wicked-fast distributed streaming platform that operates as more than just a persistent log or a flexible message queue. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.

Spark in Action

Spark in Action
Author: Jean-Georges Perrin
Publisher: Simon and Schuster
Total Pages: 574
Release: 2020-05-12
Genre: Computers
ISBN: 1638351309

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Summary The Spark distributed data processing platform provides an easy-to-implement tool for ingesting, streaming, and processing data from any source. In Spark in Action, Second Edition, you’ll learn to take advantage of Spark’s core features and incredible processing speed, with applications including real-time computation, delayed evaluation, and machine learning. Spark skills are a hot commodity in enterprises worldwide, and with Spark’s powerful and flexible Java APIs, you can reap all the benefits without first learning Scala or Hadoop. Foreword by Rob Thomas. About the technology Analyzing enterprise data starts by reading, filtering, and merging files and streams from many sources. The Spark data processing engine handles this varied volume like a champ, delivering speeds 100 times faster than Hadoop systems. Thanks to SQL support, an intuitive interface, and a straightforward multilanguage API, you can use Spark without learning a complex new ecosystem. About the book Spark in Action, Second Edition, teaches you to create end-to-end analytics applications. In this entirely new book, you’ll learn from interesting Java-based examples, including a complete data pipeline for processing NASA satellite data. And you’ll discover Java, Python, and Scala code samples hosted on GitHub that you can explore and adapt, plus appendixes that give you a cheat sheet for installing tools and understanding Spark-specific terms. What's inside Writing Spark applications in Java Spark application architecture Ingestion through files, databases, streaming, and Elasticsearch Querying distributed datasets with Spark SQL About the reader This book does not assume previous experience with Spark, Scala, or Hadoop. About the author Jean-Georges Perrin is an experienced data and software architect. He is France’s first IBM Champion and has been honored for 12 consecutive years. Table of Contents PART 1 - THE THEORY CRIPPLED BY AWESOME EXAMPLES 1 So, what is Spark, anyway? 2 Architecture and flow 3 The majestic role of the dataframe 4 Fundamentally lazy 5 Building a simple app for deployment 6 Deploying your simple app PART 2 - INGESTION 7 Ingestion from files 8 Ingestion from databases 9 Advanced ingestion: finding data sources and building your own 10 Ingestion through structured streaming PART 3 - TRANSFORMING YOUR DATA 11 Working with SQL 12 Transforming your data 13 Transforming entire documents 14 Extending transformations with user-defined functions 15 Aggregating your data PART 4 - GOING FURTHER 16 Cache and checkpoint: Enhancing Spark’s performances 17 Exporting data and building full data pipelines 18 Exploring deployment

Learn Amazon Web Services in a Month of Lunches

Learn Amazon Web Services in a Month of Lunches
Author: David Clinton
Publisher: Manning Publications
Total Pages: 300
Release: 2017-08-31
Genre: Computers
ISBN: 9781617294440

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AWS gives users the networking, compute, and security services they need without making them pay for anything they're not actually using. With almost a hundred individual AWS services, putting all the pieces together is not a simple thing. That's where this book can help. Learn Amazon Web Services in a Month of Lunches guides readers through the process of building a robust and secure web application using the core AWS services they really need to know. When they're done, readers will be comfortable with the basics, and know exactly where to look when they're ready for more. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.

Unit Testing Principles, Practices, and Patterns

Unit Testing Principles, Practices, and Patterns
Author: Vladimir Khorikov
Publisher: Simon and Schuster
Total Pages: 442
Release: 2020-01-06
Genre: Computers
ISBN: 1638350299

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"This book is an indispensable resource." - Greg Wright, Kainos Software Ltd. Radically improve your testing practice and software quality with new testing styles, good patterns, and reliable automation. Key Features A practical and results-driven approach to unit testing Refine your existing unit tests by implementing modern best practices Learn the four pillars of a good unit test Safely automate your testing process to save time and money Spot which tests need refactoring, and which need to be deleted entirely Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About The Book Great testing practices maximize your project quality and delivery speed by identifying bad code early in the development process. Wrong tests will break your code, multiply bugs, and increase time and costs. You owe it to yourself—and your projects—to learn how to do excellent unit testing. Unit Testing Principles, Patterns and Practices teaches you to design and write tests that target key areas of your code including the domain model. In this clearly written guide, you learn to develop professional-quality tests and test suites and integrate testing throughout the application life cycle. As you adopt a testing mindset, you’ll be amazed at how better tests cause you to write better code. What You Will Learn Universal guidelines to assess any unit test Testing to identify and avoid anti-patterns Refactoring tests along with the production code Using integration tests to verify the whole system This Book Is Written For For readers who know the basics of unit testing. Examples are written in C# and can easily be applied to any language. About the Author Vladimir Khorikov is an author, blogger, and Microsoft MVP. He has mentored numerous teams on the ins and outs of unit testing. Table of Contents: PART 1 THE BIGGER PICTURE 1 ¦ The goal of unit testing 2 ¦ What is a unit test? 3 ¦ The anatomy of a unit test PART 2 MAKING YOUR TESTS WORK FOR YOU 4 ¦ The four pillars of a good unit test 5 ¦ Mocks and test fragility 6 ¦ Styles of unit testing 7 ¦ Refactoring toward valuable unit tests PART 3 INTEGRATION TESTING 8 ¦ Why integration testing? 9 ¦ Mocking best practices 10 ¦ Testing the database PART 4 UNIT TESTING ANTI-PATTERNS 11 ¦ Unit testing anti-patterns

Social Commerce

Social Commerce
Author: Efraim Turban
Publisher: Springer
Total Pages: 320
Release: 2015-11-17
Genre: Business & Economics
ISBN: 3319170287

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This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

Machine Learning with R

Machine Learning with R
Author: Brett Lantz
Publisher: Packt Publishing Ltd
Total Pages: 587
Release: 2013-10-25
Genre: Computers
ISBN: 1782162151

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Written as a tutorial to explore and understand the power of R for machine learning. This practical guide that covers all of the need to know topics in a very systematic way. For each machine learning approach, each step in the process is detailed, from preparing the data for analysis to evaluating the results. These steps will build the knowledge you need to apply them to your own data science tasks.Intended for those who want to learn how to use R's machine learning capabilities and gain insight from your data. Perhaps you already know a bit about machine learning, but have never used R; or perhaps you know a little R but are new to machine learning. In either case, this book will get you up and running quickly. It would be helpful to have a bit of familiarity with basic programming concepts, but no prior experience is required.

Audiovisual Best Practices

Audiovisual Best Practices
Author: Timothy W. Cape
Publisher:
Total Pages: 214
Release: 2005
Genre: Architecture
ISBN: 9780939718207

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Kafka Streams in Action

Kafka Streams in Action
Author: Bill Bejeck
Publisher: Simon and Schuster
Total Pages: 410
Release: 2018-08-29
Genre: Computers
ISBN: 1638356025

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Summary Kafka Streams in Action teaches you everything you need to know to implement stream processing on data flowing into your Kafka platform, allowing you to focus on getting more from your data without sacrificing time or effort. Foreword by Neha Narkhede, Cocreator of Apache Kafka Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Not all stream-based applications require a dedicated processing cluster. The lightweight Kafka Streams library provides exactly the power and simplicity you need for message handling in microservices and real-time event processing. With the Kafka Streams API, you filter and transform data streams with just Kafka and your application. About the Book Kafka Streams in Action teaches you to implement stream processing within the Kafka platform. In this easy-to-follow book, you'll explore real-world examples to collect, transform, and aggregate data, work with multiple processors, and handle real-time events. You'll even dive into streaming SQL with KSQL! Practical to the very end, it finishes with testing and operational aspects, such as monitoring and debugging. What's inside Using the KStreams API Filtering, transforming, and splitting data Working with the Processor API Integrating with external systems About the Reader Assumes some experience with distributed systems. No knowledge of Kafka or streaming applications required. About the Author Bill Bejeck is a Kafka Streams contributor and Confluent engineer with over 15 years of software development experience. Table of Contents PART 1 - GETTING STARTED WITH KAFKA STREAMS Welcome to Kafka Streams Kafka quicklyPART 2 - KAFKA STREAMS DEVELOPMENT Developing Kafka Streams Streams and state The KTable API The Processor APIPART 3 - ADMINISTERING KAFKA STREAMS Monitoring and performance Testing a Kafka Streams applicationPART 4 - ADVANCED CONCEPTS WITH KAFKA STREAMS Advanced applications with Kafka StreamsAPPENDIXES Appendix A - Additional configuration information Appendix B - Exactly once semantics