Imagine investing as little as six hours a week to improve the visibility, traffic and sales of your company with little or no cost. That's Ok! Approximately 90 per cent of marketers reported that social media created immense visibility for their company, and that's just one of its many benefits. Social networks are now a major part of every marketing campaign, and the advantages of using social media are so large that anyone who does not incorporate this cost-effective tool loses a phenomenal opportunity for marketing. It's easy to see that social media marketing is a key factor for marketing success and many marketers use the network to understand the potential for business growth.Social media has changed from a new idea to an absolute must for advertisers in recent years. Facebook has most deeply flipped mainstream marketing on its head, of all the social media marketing channels. With older outbound marketing campaigns, messages are sent to potential clients, and one way forward is contact.While the number of people using social media continues to expand and social advertising tools evolve, the value of social networks for product search and ecommerce will increase. The time to match the expectations for social media and sales is perfect. That is what we will be discussing about in this book. Not only does this book tell you why social media is helpful in growing business but it will also give you some tips and advice on how to effectively use social media.Social networking is the digital arena where brands compete to find and communicate with current and new consumers across various industries. Because of the immediate quality of the knowledge and attention inherent in internet culture, it is such a creative theater for consumer interactions. The typical approach to organizational social media accounts is to provide support through quick messaging, learn about products or services from the consumer feedback, and gain an overall understanding of how consumers communicate with your brand. Such social-media business pages, however, mainly serve as the front door of the customer experience, frequently acting as the first place anyone can connect with a company. In addition to being a place where consumers can gain interest and learn about products, social media sites can be a valuable source of consumer data that can be used to create a customer experience for organization.Social technologies, on a mass scale, connect people in ways that facilitate sharing information, thereby reducing the opportunities for marketplace exploitation--whether by charging more than a competing supplier for otherwise identical goods and services or charging anything at all for products that simply don't work. Sunlight is a powerful disinfectant, and the collective knowledge that powers the Social Web is the sunlight that shines in these new connected marketplaces Mass-scale social technologies bind people in ways that promote knowledge exchange, thus reducing incentives for manipulation in the marketplace -- whether by paying more than a rival manufacturer for essentially similar goods and services, or by paying none at all for products that simply don't function. Sunlight is a strong disinfectant, and the common awareness fueling the Social Network is the sunlight shining in these newly linked marketplaces. The Social Network significantly changes the playing field by making knowledge available, even as it also increases the rates of companies and organizations that work on the principles of scarcity. The Social Network shows the nice, the poor and the nasty, simultaneously bringing up what works and throwing down what doesn't work without concern for any single party's interests.