Researchers and practitioners alike often overlook the vital relationship between trust and social media. ... Authors Joanna Paliszkiewicz and Alex Koohang charted a course to explore this abyss with a view to answering the question how does trust influence the use of social media. [i]Dr. John P. Girard, Peyton Anderson Endowed Chair in Information Technology, Middle Georgia State University[/i] The authors have done an excellent job in explaining how trust plays a significant role in social media. The book begins with a thorough overview of social media to its applications in learning, business, and an analysis of social media and trust. The second part of the book uses data from four different countries to answer multiple valid and vital research questions dealing with social media and trust, including an instrument that measures trust variables. This book presents some meaningful work on how the integration of social media and trust can best be developed. The authors apply their backgrounds in information technology, knowledge management, trust, and business to generate some provocative and instructive guidance to the readers on how to best leverage knowledge internally and externally to meet the organizational strategic goals. [i]Dr. Jay Liebowitz, Distinguished Chair of Applied Business and Finance, Harrisburg University of Science and Technology