Social Commerce Handbk Every
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Author | : Paul Marsden |
Publisher | : McGraw Hill Professional |
Total Pages | : 209 |
Release | : 2012-10-12 |
Genre | : Business & Economics |
ISBN | : 0071802037 |
Download The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales Book in PDF, Epub and Kindle
THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. "The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys". The power of social utility The appeal of social gifting The importance of social curation The role of social status The value of social intelligence
Author | : Efraim Turban |
Publisher | : Springer |
Total Pages | : 331 |
Release | : 2015-11-17 |
Genre | : Business & Economics |
ISBN | : 3319170287 |
Download Social Commerce Book in PDF, Epub and Kindle
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
Author | : Lawrence Stein |
Publisher | : |
Total Pages | : 0 |
Release | : |
Genre | : |
ISBN | : 9781489187659 |
Download The Social Commerce Handbook - Everything You Need To Know About Social Commerce Book in PDF, Epub and Kindle
Author | : Lawrence Stein |
Publisher | : Emereo Publishing |
Total Pages | : 56 |
Release | : 2016-11-22 |
Genre | : Reference |
ISBN | : 9781489137654 |
Download SOCIAL COMMERCE HANDBK - EVERY Book in PDF, Epub and Kindle
Lawrence Stein had an epiphany one rainy afternoon in the unlikeliest of places: a city bus. 'The days are long, but the years are short, ' was realized. 'Time is passing, and I'm not focusing enough on the things that really matter.' In that moment, it was decided to dedicate time to develop this Social Commerce book. In this lively and compelling book, Stein chronicles the Social Commerce results spent test-driving the wisdom of analytics about how to be more successful with Social Commerce. Among other things, finding the most influential technologies and applications that shape Social Commerce goals, and the very things that make the biggest difference. PLUS, INCLUDED with your purchase, are real-life document resources; this kit is available for instant download, giving you the tools to navigate and deliver on any Social Commerce goal
Author | : Stephan Spencer |
Publisher | : "O'Reilly Media, Inc." |
Total Pages | : 311 |
Release | : 2014-08 |
Genre | : Business & Economics |
ISBN | : 1449366988 |
Download Social ECommerce Book in PDF, Epub and Kindle
Want to make money online? If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition--all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers.
Author | : Robert Wollan |
Publisher | : John Wiley & Sons |
Total Pages | : 352 |
Release | : 2011-01-04 |
Genre | : Business & Economics |
ISBN | : 0470651245 |
Download The Social Media Management Handbook Book in PDF, Epub and Kindle
How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
Author | : Guy Clapperton |
Publisher | : John Wiley & Sons |
Total Pages | : 183 |
Release | : 2012-01-17 |
Genre | : Business & Economics |
ISBN | : 085708254X |
Download This is Social Commerce Book in PDF, Epub and Kindle
The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage – you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. Includes: Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook Building a loyal community who will keep coming back and buying from you How to offer superb customer service to your social media consumers Developing new product especially for this new environment Measuring your ROI
Author | : Hajli, Nick |
Publisher | : IGI Global |
Total Pages | : 462 |
Release | : 2015-04-30 |
Genre | : Business & Economics |
ISBN | : 1466683546 |
Download Handbook of Research on Integrating Social Media into Strategic Marketing Book in PDF, Epub and Kindle
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
Author | : John Lawson |
Publisher | : BenBella Books, Inc. |
Total Pages | : 224 |
Release | : 2014-03-04 |
Genre | : Business & Economics |
ISBN | : 193952945X |
Download Kick Ass Social Commerce for E-preneurs Book in PDF, Epub and Kindle
It's not about Likes—it's about sales. You're not alone. Almost all businesses are marketing online these days—everyone tweets, posts to social networks, and blogs. What you're doing now is not enough to make your business stand out. Forget what all the self-proclaimed “social media gurus" are telling you. Being active on social media and being successful in social commerce are not the same things. Simply getting a bunch of followers or Likes doesn't cut it anymore. In Kick Ass Social Commerce for E-Preneurs, award-winning digital media strategist John Lawson gives you a straight-shooting, no-holds-barred guide to social commerce. In other words, he shows you how to make money online using social media. One of the most-respected and listened-to voices in the worlds of e-commerce and small business, Lawson stands alone because he can actually back up his words. Lawson is a multi-platform PowerSeller, whose internet businesses have rung up millions of dollars in sales. In Kick Ass Social Commerce for E-Preneurs, Lawson and bestselling e-commerce author Debra Schepp take you step-by-step through: Creating a business plan using a simple, effective template, a proven blueprint for all stages of marketing—from start-up to empire Employing the best social commerce strategy for Facebook, Twitter, LinkedIn, YouTube, and the hottest new social media sites Building a thriving e-commerce business and keeping it vibrant and growing What are you waiting for? Read this book and start kicking social commerce ass.
Author | : Paul Marsden |
Publisher | : McGraw Hill Professional |
Total Pages | : 210 |
Release | : 2012-10-09 |
Genre | : Business & Economics |
ISBN | : 0071802029 |
Download The Social Commerce Handbook: 20 Secrets for Turning Social Media Into Social Sales Book in PDF, Epub and Kindle
The hands-on guide to successful selling with social media sites