Smart Marketing With the Internet of Things

Smart Marketing With the Internet of Things
Author: Simões, Dora
Publisher: IGI Global
Total Pages: 304
Release: 2018-07-20
Genre: Business & Economics
ISBN: 1522557644

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The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.

Examining the Socio-Technical Impact of Smart Cities

Examining the Socio-Technical Impact of Smart Cities
Author: Annansingh, Fenio
Publisher: IGI Global
Total Pages: 231
Release: 2021-03-18
Genre: Computers
ISBN: 1799853284

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Smart city development and governance is a technological issue and a complex mechanism of the political understanding of technology, environmental interest, and urban interactions in terms of both economic gains and other public values. A smart city is defined by the technology it possesses and how it integrates and uses that technology to improve operational efficiency, propel citizen engagement, and justify inward migration. Understanding the principles and policies at work creates a full understanding of smart cities. Examining the Socio-Technical Impact of Smart Cities is an essential publication that enhances our theoretical understanding of the socio-technical impact of smart cities by promoting the conceptual interactions between social and governmental structures (people, task, structure) with new technologies. Highlighting a wide range of topics including community inclusion, cultural innovation, and public safety, this book is ideally designed for urban planners, entrepreneurs, engineers, government officials, policymakers, academicians, researchers, and students.

The Future is Smart

The Future is Smart
Author: W. David Stephenson
Publisher: AMACOM
Total Pages: 256
Release: 2018-08-07
Genre: Business & Economics
ISBN: 0814439780

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Are you ready for the IoT revolution? The Internet of Things (IoT) will soon be everywhere—embedded in interconnected devices we’ll use every day. Already, cars, appliances, and wearables transmit realtime data to improve performance . . . and new IoT products can even save your life. Consumer goods are just the tip of the iceberg. Amid projections that 30 billion smart devices will be linked in the near future, traditional companies such as Siemens, GE, and John Deere are preparing for profound changes to management, strategy, manufacturing, and maintenance. With the IoT, for example, sensors warn when a critical assembly-line part is about to break, or track how customers actually use products. Data hubs collect and share information instantly with departments, supply chains, partners, and customers— anchoring the organization and replacing hierarchies with circular systems. The Future is Smart documents the shifts now under way. Written by a leading IoT strategist, the book explains how companies are tapping technology to: Optimize supply chains • Maximize quality • Boost safety • Increase efficiency • Reduce waste • Cut costs • Revolutionize product design • Delight customers For those who are ready, the opportunities are endless. This big-think book reveals concrete actions for thriving in this new tech-enabled world.

IoT Inc.: How Your Company Can Use the Internet of Things to Win in the Outcome Economy

IoT Inc.: How Your Company Can Use the Internet of Things to Win in the Outcome Economy
Author: Bruce Sinclair
Publisher: McGraw Hill Professional
Total Pages: 305
Release: 2017-06-02
Genre: Business & Economics
ISBN: 126002590X

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Grab the top spot in your industry by seizing the power of IoT Smart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do—and for anyone running a business today, outcomes are the key. The Internet of Things (IoT) is the point of connection between products and the results they deliver—it’s where products become software. IoT Inc. explains everything you need to know to position your company within this powerful new network. And once you do, you’ll leave the competition in the dust. Founder and president of today’s leading IoT business consulting firm, Bruce Sinclair has been helping companies develop IoT strategies for a decade—far longer than the term has even existed. This essential guide provides an in-depth look into IoT—how it works and how it is transforming business; methods for seeing your own business, customers, and competitors through the lens of IoT, and a deep dive into how to develop and implement a powerful IoT strategy. IoT isn’t a new business trend. It’s the new way of business. Period. The IoT wave is heading for your industry. You can either meet it head-on, and ride it to success, or you can turn your back and let it swamp you. This is your playbook for transforming your company into a major player in the IoT Outcome economy.

Transforming the Internet of Things for Next-Generation Smart Systems

Transforming the Internet of Things for Next-Generation Smart Systems
Author: Alankar, Bhavya
Publisher: IGI Global
Total Pages: 173
Release: 2021-06-04
Genre: Computers
ISBN: 1799875431

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The internet of things (IoT) has massive potential to transform current business models and enhance human lifestyles. With the current pace of research, IoT will soon find many new horizons to touch. IoT is now providing a base of technological advancement in various realms such as pervasive healthcare, smart homes, smart cities, connected logistics, automated supply chain, manufacturing units, and many more. IoT is also paving the path for the emergence of the digital revolution in industrial technology, termed Industry 4.0. Transforming the Internet of Things for Next-Generation Smart Systems focuses on the internet of things (IoT) and how it is involved in modern day technologies in a variety of domains. The chapters cover IoT in sectors such as agriculture, education, business and management, and computer science applications. The multi-disciplinary view of IoT provided within this book makes it an ideal reference work for IT specialists, technologists, engineers, developers, practitioners, researchers, academicians, and students interested in how IoT will be implemented in the next generation of smart systems and play an integral role in advancing technology in the future.

Smartphone Smart Marketing

Smartphone Smart Marketing
Author: Robb Wallace
Publisher: Robb Wallace Media
Total Pages: 200
Release: 2021-01-01
Genre: Business & Economics
ISBN: 099568734X

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It is time to become the content creator and marketeer you always dreamed of being? If you have a smartphone, then you are ready to create and build an audience for your brand or business. You have the technology and this book will give you the knowledge and practical skills to use it. Smartphone Smart Marketing is the follow-up book to the successful title Smartphone Media Production. It is written by award-winning filmmaker, professional digital marketer and content creator Robb Wallace. Robb has over sixteen years of experience in the field as well as an award-winning degree in Broadcast Production. In 2016 Smartphone Media Production showed its readers how to plan, capture, edit and distribute content (branded photography, audio, video and live streams) with only their phones. In this updated and fully revised version, Robb is back with even more great content including chapters on content marketing, social media channels and social media strategies. Who is this book for? It is for people who; Don't know how to create content to market their brand. Don't have the funds for a marketing manager but are willing to put in the hard work and learn the skills. Don't have a big budget for expensive things like promo videos, marketing images, social media campaigns. Don't know where to start when launching a new business or product. Have tried and failed to create engaging content for social media and are looking for a guide. Aspire to be a social media influencer. Wish to enter employment as a marketing professional. Interested in digital marketing. Need real-world digital skills to grow their business. Are interested in entrepreneurial skills. Are looking to create better images, videos or live streams. So if you want a solid, no-nonsense, practical overview to content marketing and media production, using only your smartphone, Smartphone Smart Marketing is the book for you. The book includes cheat guides, best apps, worked examples and more. Let's get to work, buy your copy, grab your phone, it’s time to leave the competition behind. Acclaim for Smartphone Media Production from 2016 “Received! Dove in - Liked what I saw! Really useful stuff”. Peter Shankman “This book is fantastic and would highly recommend it for anyone starting to get into making videos on their phone.” Stewart Richardson professional photographer. “This book has helped me increase my understanding and develop some really good strategies on maximising the use of smartphones and social media in a variety of ways, from personal use through to improving business reach. Excellent stuff!” Amazon. “So impressed I hired him” Peter Syme adventure specialist and business owner. “As a self-employed business owner, keeping up with changes in technology can be overwhelming, I found this book full of great information, presented in a clear and practical way – full of advice and resources to keep you on your toes.” Chris Wain Unique Adventure Tours Scotland. “I am a gent of a certain age and have had to embrace technology and the Internet as an adult and not something that I have grown up with or was taught at school. I run a Facebook page and a small stall making and selling custom props and toys and wanted to take things to the next level and having no experience in media production this sounded perfect. From my perspective the book is full of all the basic information I needed to get started making the most of my Facebook page and filming video, taking photographs and getting them out there on social media to get the most impact. Then the book is also full of everything else needed to take things even further, how to follow up on the social media interest and even loads of information coming from a business point of view which I’m sure I will use down the line as I take things further. Overall this book had everything I needed to get me up and running on social media, producing what I feel is way better quality content than I could have ever imagined I was capable of and all with a single piece of hardware, my Smartphone, it’s amazing.” Big Al Monkeytron Collective.

Youtility

Youtility
Author: Jay Baer
Publisher: Penguin
Total Pages: 242
Release: 2013-06-27
Genre: Business & Economics
ISBN: 1101633883

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The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Global Applications of the Internet of Things in Digital Marketing

Global Applications of the Internet of Things in Digital Marketing
Author: Naim, Arshi
Publisher: IGI Global
Total Pages: 433
Release: 2023-05-23
Genre: Business & Economics
ISBN: 1668481685

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In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Smarter Decisions – The Intersection of Internet of Things and Decision Science

Smarter Decisions – The Intersection of Internet of Things and Decision Science
Author: Jojo Moolayil
Publisher: Packt Publishing Ltd
Total Pages: 389
Release: 2016-07-29
Genre: Computers
ISBN: 1785886487

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Enter the world of Internet of Things with the power of data science with this highly practical, engaging book About This Book Explore real-world use cases from the Internet of Things (IoT) domain using decision science with this easy-to-follow, practical book Learn to make smarter decisions on top of your IoT solutions so that your IoT is smart in a real sense This highly practical, example-rich guide fills the gap between your knowledge of data science and IoT Who This Book Is For If you have a basic programming experience with R and want to solve business use cases in IoT using decision science then this book is for you. Even if your're a non-technical manager anchoring IoT projects, you can skip the code and still benefit from the book. What You Will Learn Explore decision science with respect to IoT Get to know the end to end analytics stack – Descriptive + Inquisitive + Predictive + Prescriptive Solve problems in IoT connected assets and connected operations Design and solve real-life IoT business use cases using cutting edge machine learning techniques Synthesize and assimilate results to form the perfect story for a business Master the art of problem solving when IoT meets decision science using a variety of statistical and machine learning techniques along with hands on tasks in R In Detail With an increasing number of devices getting connected to the Internet, massive amounts of data are being generated that can be used for analysis. This book helps you to understand Internet of Things in depth and decision science, and solve business use cases. With IoT, the frequency and impact of the problem is huge. Addressing a problem with such a huge impact requires a very structured approach. The entire journey of addressing the problem by defining it, designing the solution, and executing it using decision science is articulated in this book through engaging and easy-to-understand business use cases. You will get a detailed understanding of IoT, decision science, and the art of solving a business problem in IoT through decision science. By the end of this book, you'll have an understanding of the complex aspects of decision making in IoT and will be able to take that knowledge with you onto whatever project calls for it Style and approach This scenario-based tutorial approaches the topic systematically, allowing you to build upon what you learned in previous chapters.

Internet of Things and Businesses in a Disruptive Economy

Internet of Things and Businesses in a Disruptive Economy
Author: Ravindra Sharma (Professor of management)
Publisher:
Total Pages: 0
Release: 2021
Genre: Business
ISBN: 9781536189582

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The Internet of Things (IoT) opens the door for new business opportunities and helps companies benefit from new revenue streams developed by advanced business models and services. IoT-driven innovations build strong business cases, reduce marketing times and increase returns on investments. IoT has the potential to transform the way consumers and businesses approach the world by leveraging the scope of IoT beyond connectivity.Economies are constantly "falling out" in every industry, but to be truly disruptive, an economy must entirely transform a product or solution that was so complicated historically that only a few affluent people who carry certain skills had access to it. A disruptive economy is often a much simpler, low-grade solution that's more affordable and accessible to a large percentage of the population, thus opening it to an entirely fresh market. This often upturns established industries and overthrows existing market leaders.Internet of Things and Businesses in a Disruptive Economy provides insight on how the newly emerging IoT will provide unprecedented opportunities to permeate technology and automation into everything we do, while at the same time providing a huge playing field for businesses to develop state-of-the-art business models to capture market shares.This book covers business domains like human resource management, health care, agriculture, smart cities projects, smart manufacturing, smart education, cloud computing, and IoT securities issues.Readers will gain a broad understanding of IoT wherever IoT is applicable, as well as the role IoT plays in transforming business processes and ensuring sustainable growth in the disruptive economic environment. Readers will be able to use IoT to tackle real-world problems ranging from those in the manufacturing sector, human resource management, health care, agriculture, surveillances systems, cloud computing and smart cities and various other domains of business.