There is no one formula for success. Nor one route to this holy grail. Ramesh Narayan tells his story of success in an easy-to-read style that combines interesting anecdotes, honest insights and a very different look at success. This is the story of a little fancied candidate who excelled in everything he attempted: Writing, photography, business, industry initiatives, etc. A person who never studied management or advertising but built a successful advertising agency over 24 years. He wrote about advertising in columns for leading publications all his working life, and then retired at the age of 50 to start life anew as an industry person and in the social space. He is credited with several enduring and widely acclaimed initiatives in both areas. He is one of the most awarded persons in the advertising industry; and one of the most retiring as well. Here, he opens up on his life, what success means to him and what got him to where he reached. He offers a host of practical learnings gleaned from his experiences. A very different definition of success. A very different route to success. It could be yours.