Despite a recent boom of scholarly interest in the cultural, economic, and affective force of celebrity, critical inquiry remains peculiarly limited to the past century, with only a handful of accounts veering into questions of pre-film era celebrity and almost no discussion of the phenomenon's existence prior to the eighteenth century. Stars Indeed expands the putative historical parameters of celebrity to argue that a confluence of theatrical, economic, and social innovations in early modern London gave rise to a nascent celebrity culture that resonated profoundly through performance, print, market exchange, and social relations. As the theater became a stable, public forum for performance and the circulation of current information, the early modern player took on an increasingly visible and important cultural role, embodying and reflecting social innovations and tensions. Facilitated through the reciprocal dynamics between audience and actor in the playhouse, and perpetuated through the player's accessibility and commoditization in performance and print, the emergence of a celebrity culture empowered early modern Londoners with a democratic alternative to traditional discourses and icons of authority circumscribed by birthright. In four chapters, this dissertation explores the collaborative construction of the early modern celebrity in the theater, the circulation and appropriation of celebrity name and image in print media, the tensions between traditional modes of fame enjoyed through birthright and the emergent celebrity of popular performers, and finally, how Shakespeare's enduring and ever-evolving celebrity has colored popular and critical receptionthroughout the centuries. As celebrity remains a particularly immediate and ephemeral kind of fame, this dissertation illuminates the celebrity presence of notable players, including Tarlton, Alleyn, and Kempe, through careful analyses of these stars' appearances in contemporary ballads, commendatory verse, prose accounts, and staged performances, while also exploring the ways Shakespeare, Jonson, Marston, and other playwrights interrogated the mechanisms, implications, and impact of this developing theatrical phenomenon.