Selling Ronald Reagan

Selling Ronald Reagan
Author: Gerard DeGroot
Publisher: Bloomsbury Publishing
Total Pages: 320
Release: 2015-09-23
Genre: Political Science
ISBN: 0857727265

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Before 1966, the idea of Reagan in politics provoked widespread scorn. To most people, he seemed a has-been actor, a right-wing extremist and a 'dunce'. Journalists therefore ridiculed his aspirations to be governor of California. No one, however, doubted his incredible ability to communicate with a crowd. In order to succeed in his campaign, Reagan had to be packaged as an outsider - an antidote to politics as usual. A highly sophisticated team of marketers and ad-men turned the scary right-winger into a harmless moderate who could attract supporters from across the political spectrum. Researchers meanwhile provided the coaching that allowed Reagan to seem well-informed - all of which led to Reagan winning the California governorship by a landslide. Gerard DeGroot here explores how, in the decade of consumerism, Reagan was marketed as a product. While there is no doubting his natural abilities as a campaigner, Reagan won in 1966 because his team of advisers understood how to sell their candidate, and he, wisely, allowed himself to be sold. Selling Ronald Reagan tells the story of Reagan's first election, when the nature of campaigning was forever altered and a titan of modern American history emerged.

Selling Ronald Reagan

Selling Ronald Reagan
Author: Gerard DeGroot
Publisher: I.B. Tauris
Total Pages: 320
Release: 2015-11-30
Genre: History
ISBN: 9781780768281

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Before 1966, the idea of Reagan in politics provoked widespread scorn. To most people, he seemed a has-been actor, a right-wing extremist and a 'dunce'. Journalists therefore ridiculed his aspirations to be governor of California. No one, however, doubted his incredible ability to communicate with a crowd. In order to succeed in his campaign, Reagan had to be packaged as an outsider - an antidote to politics as usual. A highly sophisticated team of marketers and ad-men turned the scary right-winger into a harmless moderate who could attract supporters from across the political spectrum. Researchers meanwhile provided the coaching that allowed Reagan to seem well-informed - all of which led to Reagan winning the California governorship by a landslide. Gerard DeGroot here explores how, in the decade of consumerism, Reagan was marketed as a product. While there is no doubting his natural abilities as a campaigner, Reagan won in 1966 because his team of advisers understood how to sell their candidate, and he, wisely, allowed himself to be sold. Selling Ronald Reagan tells the story of Reagan's first election, when the nature of campaigning was forever altered and a titan of modern American history emerged.

The Man Who Sold the World

The Man Who Sold the World
Author: William Kleinknecht
Publisher: Nation Books
Total Pages: 348
Release: 2009-02-03
Genre: Biography & Autobiography
ISBN: 1568584105

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An award-winning journalist shatters the myth of Ronald Reagan

The Man Who Sold the World

The Man Who Sold the World
Author: William Kleinknecht
Publisher: Bold Type Books
Total Pages: 348
Release: 2010-01-26
Genre: Biography & Autobiography
ISBN: 0786744332

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Since Ronald Reagan left office -- and particularly after his death -- his shadow has loomed large over American politics: Republicans and many Democrats have waxed nostalgic, extolling the Republican tradition he embodied, the optimism he espoused, and his abilities as a communicator. This carefully calibrated image is complete fiction, argues award-winning journalist William Kleinknecht. The Reagan presidency was epoch shattering, but not -- as his propagandists would have it -- because it invigorated private enterprise or made America feel strong again. His real legacy was the dismantling of an eight-decade period of reform in which working people were given an unprecedented sway over our politics, our economy, and our culture. Reagan halted this almost overnight. In the tradition of Thomas Frank's What's the Matter with Kansas?, Kleinknecht explores middle America -- starting with Reagan's hometown of Dixon, Illinois -- and shows that as the Reagan legend grows, his true legacy continues to decimate middle America.

Ronald Reagan

Ronald Reagan
Author: James Sutherland
Publisher: Penguin
Total Pages: 260
Release: 2008
Genre: Juvenile Nonfiction
ISBN: 9780670063451

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An introduction to the life and career of the movie actor who left film for the political arena, being elected governor of the state of California in 1966 and 1970, and President of the United States in 1980.

An American Life

An American Life
Author: Ronald Reagan
Publisher: Simon and Schuster
Total Pages: 987
Release: 1990-11-15
Genre: Biography & Autobiography
ISBN: 1451642687

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Ronald Reagan’s autobiography is a work of major historical importance. Here, in his own words, is the story of his life—public and private—told in a book both frank and compellingly readable. Few presidents have accomplished more, or been so effective in changing the direction of government in ways that are both fundamental and lasting, than Ronald Reagan. Certainly no president has more dramatically raised the American spirit, or done so much to restore national strength and self-confidence. Here, then, is a truly American success story—a great and inspiring one. From modest beginnings as the son of a shoe salesman in Tampico, Illinois, Ronald Reagan achieved first a distinguished career in Hollywood and then, as governor of California and as president of the most powerful nation in the world, a career of public service unique in our history. Ronald Reagan’s account of that rise is told here with all the uncompromising candor, modesty, and wit that made him perhaps the most able communicator ever to occupy the White House, and also with the sense of drama of a gifted natural storyteller. He tells us, with warmth and pride, of his early years and of the elements that made him, in later life, a leader of such stubborn integrity, courage, and clear-minded optimism. Reading the account of this childhood, we understand how his parents, struggling to make ends meet despite family problems and the rigors of the Depression, shaped his belief in the virtues of American life—the need to help others, the desire to get ahead and to get things done, the deep trust in the basic goodness, values, and sense of justice of the American people—virtues that few presidents have expressed more eloquently than Ronald Reagan. With absolute authority and a keen eye for the details and the anecdotes that humanize history, Ronald Reagan takes the reader behind the scenes of his extraordinary career, from his first political experiences as president of the Screen Actors Guild (including his first meeting with a beautiful young actress who was later to become Nancy Reagan) to such high points of his presidency as the November 1985 Geneva meeting with Mikhail Gorbachev, during which Reagan invited the Soviet leader outside for a breath of fresh air and then took him off for a walk and a man-to-man chat, without aides, that set the course for arms reduction and charted the end of the Cold War. Here he reveals what went on behind his decision to enter politics and run for the governorship of California, the speech nominating Barry Goldwater that first made Reagan a national political figure, his race for the presidency, his relations with the members of his own cabinet, and his frustrations with Congress. He gives us the details of the great themes and dramatic crises of his eight years in office, from Lebanon to Grenada, from the struggle to achieve arms control to tax reform, from Iran-Contra to the visits abroad that did so much to reestablish the United States in the eyes of the world as a friendly and peaceful power. His narrative is full of insights, from the unseen dangers of Gorbachev’s first visit to the United States to Reagan’s own personal correspondence with major foreign leaders, as well as his innermost feelings about life in the White House, the assassination attempt, his family—and the enduring love between himself and Mrs. Reagan. An American Life is a warm, richly detailed, and deeply human book, a brilliant self-portrait, a significant work of history.

My Father at 100

My Father at 100
Author: Ron Reagan
Publisher: Penguin
Total Pages: 178
Release: 2011-01-18
Genre: Biography & Autobiography
ISBN: 1101475544

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A moving memoir of the beloved fortieth president of the United States, by his son. February 6, 2011, is the one hundredth anniversary of Ronald Reagan's birth. To mark the occasion, Ron Reagan has written My Father at 100, an intimate look at the life of his father-one of the most popular presidents in American history-told from the perspective of someone who knew Ronald Reagan better than any adviser, friend, or colleague. As he grew up under his father's watchful gaze, he observed the very qualities that made the future president a powerful leader. Yet for all of their shared experiences of horseback rides and touch football games, there was much that Ron never knew about his father's past, and in My Father at 100, he sets out to understand this beloved, if often enigmatic, figure who turned his early tribulations into a stunning political career. Since his death in 2004, President Reagan has been a galvanizing force that personifies the values of an older America and represents an important era in national history. Ron Reagan traces the sources of these values in his father's early years and offers a heartfelt portrait of a man and his country-and his personal memories of the president he knew as "Dad."

The Faith of Ronald Reagan

The Faith of Ronald Reagan
Author: Mary Beth Brown
Publisher: Thomas Nelson Inc
Total Pages: 257
Release: 2011-01-18
Genre: Biography & Autobiography
ISBN: 1595553533

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With warmth and insight, Brown delves into the spiritual journey of America's 40th president and offers profound stories of God's providence in Ronald Reagan's life--from first making it as an actor to winning the presidency, from surviving an assassination attempt to eventually changing the face of world politics.

Ronald Reagan

Ronald Reagan
Author: Peter J. Wallison
Publisher: Westview Press
Total Pages: 336
Release: 2003
Genre: Biography & Autobiography
ISBN: 9780813340463

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A first-hand account of Reagan's presidency by a former White House counsel describes the president's commitment to key priciples and noting his success in such areas as the economy, arms reduction, and the Iran-Contra affair.

The Remarkable Ronald Reagan

The Remarkable Ronald Reagan
Author: Susan Allen
Publisher: Simon and Schuster
Total Pages: 40
Release: 2013-06-17
Genre: Juvenile Nonfiction
ISBN: 1621570568

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Ronald Reagan was a natural leader, well-remembered not just for his political leadership, but also for his warmth, kindness, dignity, and optimism. There’s a lot kids can learn from Reagan, about our country and about being good leaders and good people. The Remarkable Ronald Reagan: Cowboy and Commander in Chief is a fun, colorful look at his life, from his humble beginnings as the son of a shoe salesman, to his years as a Hollywood actor, his service in WWII, his life as a rancher, and finally the culmination of his political career in the Oval Office. There’s plenty that even adults can learn as they read along with their kids, including Reagan's efforts to stand up against racial discrimination, and his powerful faith in God. The Remarkable Ronald Reagan is a treat for the entire family.