Segmenting the Industrial Market

Segmenting the Industrial Market
Author: Thomas V. Bonoma
Publisher: Free Press
Total Pages: 126
Release: 1984
Genre: Business & Economics
ISBN: 9780669094695

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Segmenting the Industrial Market

Segmenting the Industrial Market
Author: Thomas V. Bonoma
Publisher: Gower Publishing Company, Limited
Total Pages: 126
Release: 1983-01-01
Genre: Industrial market
ISBN: 9780669065787

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Handbook of Market Segmentation

Handbook of Market Segmentation
Author: Art Weinstein
Publisher: Psychology Press
Total Pages: 268
Release: 2004
Genre: Business & Economics
ISBN: 9780789021571

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This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.

A New Approach to Industrial Market Segmentation (Classic Reprint)

A New Approach to Industrial Market Segmentation (Classic Reprint)
Author: Jean-Marie Choffray
Publisher: Forgotten Books
Total Pages: 52
Release: 2018-01-29
Genre: Business & Economics
ISBN: 9780267132034

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Excerpt from A New Approach to Industrial Market Segmentation Market segmentation strategies are often used successfully in consumer markets. A procedure is presented here which segments industrial markets on the basis of the purchasing process in buying organizations. A measure ment tool, called a decision matrix, is developed and used in a segmenta tion procedure based on cluster analysis. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Industrial Market Segmentation

Industrial Market Segmentation
Author: Thomas V. Bonoma
Publisher:
Total Pages: 134
Release: 1983
Genre: Industrial marketing
ISBN:

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Aerospace Marketing Management

Aerospace Marketing Management
Author: Philippe Malaval
Publisher: Springer Science & Business Media
Total Pages: 600
Release: 2013-11-12
Genre: Business & Economics
ISBN: 3319013548

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This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.

Market Segmentation Analysis

Market Segmentation Analysis
Author: Sara Dolnicar
Publisher: Springer
Total Pages: 332
Release: 2018-07-20
Genre: Business & Economics
ISBN: 9811088187

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This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.

Masterpieces of Swiss Entrepreneurship

Masterpieces of Swiss Entrepreneurship
Author: Jean-Pierre Jeannet
Publisher: Springer Nature
Total Pages: 579
Release: 2021-04-21
Genre: Business & Economics
ISBN: 3030652874

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This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland. The book enhances these insights by providing detailed company profiles documenting the company history, development, and how their relevant global niche positions were reached. Readers will benefit from these profiles as they compile a diverse selection of industries, mainly active within the B2B sector, with mostly mature companies (60 years to older than 100 years since founding) and different types of ownership structures including family firms. ‘Masterpieces of Swiss Entrepreneurship’ brings unique learning opportunities to owners and leaders of SMEs in Switzerland and elsewhere. Findings are based on detailed bottom-up research of 36 companies -- without any preconceived notions. The book is both conceptual and practical. It fosters understanding for different choices in development pathways and management practices. Matti Alahuhta, Chairman DevCo Partners, ex-CEO Kone, Board member of several global listed companies, Helsinki, Finland Start-up entrepreneurs need proven models from industry which demonstrate the various paths to success. “Masterpieces of Swiss Entrepreneurship” provides deep insights highlighting these models and the important trade-offs entrepreneurial teams must consider when choosing the path of high growth or of maximum control, as they are often mutually exclusive. Gina Domanig, Managing Partner, Emerald Technology Ventures, Zurich

Market Segmentation

Market Segmentation
Author: Malcolm McDonald
Publisher: Bloomsbury Publishing
Total Pages: 393
Release: 1998-06-17
Genre: Business & Economics
ISBN: 1349265918

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This is a major revision of the highly successful first edition of Market Segmentation. In today's marketplace, effectively segmenting the market in order to target profitable customers is key to many companies' own profitability and growth. First published in 1995, this book was the first of its kind to help practitioners tackle this issue head on, providing step-by-step guidance through the difficult terrain of market segmentation. Since its publication the authors have further extended their experience, working with numerous international companies successfully segmenting their markets, experience which is reflected in this edition. Market Segmentation, 2nd edition is written in an even more accessible style and incorporates valuable lessons learnt from working with a wide range of companies in a variety of markets over many years. Containing a new worked case study, this book provides practical guidance to the subject and is a must-read for all business professionals.