The Hundred Secret Senses

The Hundred Secret Senses
Author: Amy Tan
Publisher: Penguin
Total Pages: 370
Release: 2010-12-28
Genre: Fiction
ISBN: 0143119087

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The "wisest and most captivating novel" (Boston Globe) from the author of the bestselling The Valley of Amazement and the new memoir Where the Past Begins Set in San Francisco and in a remote village of Southwestern China, Amy Tan's The Hundred Secret Senses is a tale of American assumptions shaken by Chinese ghosts and broadened with hope. In 1962, five-year-old Olivia meets the half-sister she never knew existed, eighteen-year-old Kwan from China, who sees ghosts with her "yin eyes." Decades later, Olivia describes her complicated relationship with her sister and her failing marriage, as Kwan reveals her story, sweeping the reader into the splendor and violence of mid-nineteenth century China. With her characteristic wisdom, grace, and humor, Tan conjures up a story of the inheritance of love, its secrets and senses, its illusions and truths.

Brand Sense

Brand Sense
Author: Martin Lindstrom
Publisher: Simon and Schuster
Total Pages: 194
Release: 2010-02-02
Genre: Business & Economics
ISBN: 1439172013

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The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

Phenomena: Secrets of the Senses

Phenomena: Secrets of the Senses
Author: Donna M. Jackson
Publisher: Little, Brown Books for Young Readers
Total Pages: 128
Release: 2008-09-01
Genre: Juvenile Nonfiction
ISBN: 0316039888

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Can paranormal experiences help solve crimes? What makes us have chills when we go to a haunted house? Can dogs detect cancer? Your senses send your brain messages. But what do those messages say? Find out how to interpret your senses and explore ways that technology is changing the way we experience the world around us.

Secret Worlds

Secret Worlds
Author: Martin Stevens
Publisher: Oxford University Press
Total Pages: 256
Release: 2021-06-10
Genre: Science
ISBN: 019254313X

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Martin Stevens explores the extraordinary variety of senses in the animal kingdom, and discusses the cutting-edge science that is shedding light on these secret worlds. Our senses of vision, smell, taste, hearing, and touch are essential for us to respond to threats, communicate and interact with the world around us. This is true for all animals - their sensory systems are key to survival, and without them animals would be completely helpless. However, the sensory systems of other animals work very differently from ours. For example, many animals from spiders to birds can detect and respond to ultraviolet light, to which we are blind. Other animals, including many insects, rodents, and bats can hear high-frequency ultrasonic sounds well beyond our own hearing range. Many other species have sensory systems that we lack completely, such as the magnetic sense of birds, turtles, and other animals, or the electric sense of many fish. These differences in sensory ability have a major bearing on the ways that animals behave and live in different environments, and also affect their evolution and ecology. In this book, Martin Stevens explores the remarkable sensory systems that exist in nature, and what they are used for. Discussing how different animal senses work, he also considers how they evolve, how they are shaped by the environment in which an animal lives, and the pioneering science that has uncovered how animals use their senses. Throughout, he celebrates the remarkable diversity of life, and shows how the study of sensory systems has shed light on some of the most important issues in animal behaviour, physiology, and evolution.

Secrets of the Senses

Secrets of the Senses
Author:
Publisher:
Total Pages: 92
Release: 2006
Genre: Senses and sensation
ISBN:

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Invisible Nature

Invisible Nature
Author: Catherine Barr
Publisher:
Total Pages: 0
Release: 2020-04
Genre: Juvenile Nonfiction
ISBN: 9781910959671

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The first book for younger children to explain the hidden forces of sight, sound, touch and smell that lie beyond our senses - but affect our lives, and are used by many different kinds of animal

A Natural History of the Senses

A Natural History of the Senses
Author: Diane Ackerman
Publisher: Vintage
Total Pages: 354
Release: 2011-12-07
Genre: Science
ISBN: 0307763315

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Diane Ackerman's lusciously written grand tour of the realm of the senses includes conversations with an iceberg in Antarctica and a professional nose in New York, along with dissertations on kisses and tattoos, sadistic cuisine and the music played by the planet Earth. “Delightful . . . gives the reader the richest possible feeling of the worlds the senses take in.” —The New York Times

Deciphering the Senses

Deciphering the Senses
Author: Robert Rivlin
Publisher: Simon & Schuster
Total Pages: 248
Release: 1984
Genre: Perception
ISBN:

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Invisible Nature

Invisible Nature
Author: Catherine Barr
Publisher:
Total Pages: 0
Release: 2022-05
Genre:
ISBN: 9781913074371

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Magic and Perception

Magic and Perception
Author: Robert Friedhoffer
Publisher: Franklin Watts
Total Pages: 96
Release: 1996
Genre: Magic tricks
ISBN: 9780531158036

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Presents step-by-step instructions for a variety of magic tricks, explaining how the tricks work by affecting people's perceptions.