Sales Engagement

Sales Engagement
Author: Manny Medina
Publisher: John Wiley & Sons
Total Pages: 246
Release: 2019-03-12
Genre: Business & Economics
ISBN: 1119584345

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Engage in sales—the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way. • Find common factors holding your sales back—and reverse them through channel optimization • Humanize sales with personas and relevant information at every turn • Understand why A/B testing is so incredibly critical to success, and how to do it right • Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.

Mobilized Marketing

Mobilized Marketing
Author: Jeff Hasen
Publisher: John Wiley & Sons
Total Pages: 224
Release: 2012-05-01
Genre: Business & Economics
ISBN: 1118243269

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Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.

Lean for Sales

Lean for Sales
Author: Sean Gillespie
Publisher: CRC Press
Total Pages: 196
Release: 2016-02-25
Genre: Business & Economics
ISBN: 1482253151

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This groundbreaking book describes the Lean journey as it extends to a business area that is mission critical, yet has been virtually untouched by the Lean transformation. Lean for Sales: Bringing the Science of Lean to the Art of Selling provides sales professionals, and their management teams, with a structured, fact-based approach to boosting sa

Heavy Hitter I.T. Sales Strategy

Heavy Hitter I.T. Sales Strategy
Author: Steve W. Martin
Publisher: TILIS Publishers
Total Pages: 388
Release: 2014-10-01
Genre: Business & Economics
ISBN: 0979796172

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This is how I went from sales failure to sales success

This is how I went from sales failure to sales success
Author: Liam Allison
Publisher: Liam Allison
Total Pages: 412
Release: 2023-07-23
Genre: Cooking
ISBN: 0645876852

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"This is how I went from sales failure to sales success" is an inspiring and insightful book that chronicles the personal journey of the author, as they navigate the challenging world of sales and ultimately transform their career from failure to success. Through a candid and introspective narrative, the author shares their experiences, lessons learned, and the strategies they employed to overcome setbacks and achieve remarkable sales results. The book begins by establishing the importance of sales in businesses, emphasizing its role as a driving force behind growth and profitability. It delves into the basics of sales, exploring fundamental concepts, techniques, and best practices that lay the foundation for success in the field. The author highlights the challenges commonly faced by sales professionals and the significance of adopting a sales mindset to overcome obstacles and achieve desired outcomes. Drawing from their own personal experiences with initial sales failures, the author vividly describes the circumstances and mistakes that led to their setbacks. They candidly discuss the emotional toll and repercussions of these failures, providing readers with a genuine understanding of the struggles faced by sales professionals. Through self-reflection, the author reveals the pivotal moments when they realized the need for change and embarked on a journey of growth and transformation. The book further explores the importance of continuous learning and adaptation in the sales field. The author shares their research on successful sales strategies, including insights gained from interviews with accomplished salespeople. They offer practical advice and actionable tips for implementing newfound knowledge, overcoming initial challenges, and building resilience in the face of adversity. "This is how I went from sales failure to sales success" is a comprehensive and invaluable guide for sales professionals at any stage of their career. It combines personal anecdotes, practical strategies, and expert insights to inspire, inform, and empower readers on their own path to sales success. Through this compelling narrative, readers will gain the knowledge, motivation, and tools necessary to overcome challenges, build strong customer relationships, and achieve outstanding results in the dynamic world of sales.

49 Marketing Secrets (That Work) to Grow Sales

49 Marketing Secrets (That Work) to Grow Sales
Author: Ron Finklestein
Publisher: Morgan James Publishing
Total Pages: 308
Release: 2012-01-01
Genre: Business & Economics
ISBN: 1614482373

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49 Marketing Secrets is a book that was conceived to fill the void on marketing books that is tailored to the small business owner. Many of the problems I have solved with my clients are marketing problems: they don't understand marketing, they don't know who to trust, they don't know what to do. The objective of the book is to provide an inexpensive and safe place for mall business owners to turn to receive trusted advice from people who have been there. The book was written by marketing experts and business owner and it describes what they implemented to grow their business. We can all become great marketers. In this book you will discover: 9 Winning Marketing Strategy 8 Branding and Corporate Image Strategies 6 Media Strategies 3 Networking strategies 9 Technology-Based Marketing Strategies 6 Event Strategies 8 Sales Strategies.

Mastering the Art of Sales

Mastering the Art of Sales
Author: Maria Johnsen
Publisher: Maria Johnsen
Total Pages: 152
Release: 2023-05-10
Genre: Antiques & Collectibles
ISBN:

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Uncover proven sales strategies for small businesses in today's post-COVID-19 financial crisis. From prospecting to closing deals, learn how to build rapport, overcome obstacles, and deliver compelling value. Discover tactics for resilient sales teams, aligning sales and marketing, and delivering exceptional service. Thrive amidst adversity with these tried-and-true strategies. Master the art of sales with this insightful and practical guide. From finding the right prospects to closing deals, I share valuable strategies for success. Discover the power of rapport-building, active listening, and asking the right questions. Overcome objections, build trust, and deliver compelling value propositions. Learn how to create strong sales teams, align sales and marketing, and provide exceptional customer service. With a focus on ethics and continuous improvement, this book is your key to thriving in the competitive world of sales. I guide you through handling objections gracefully and identifying the pain points of your prospects, skills that will set you apart. You'll learn the importance of understanding your product or service inside out, crafting compelling value propositions, and presenting solutions that meet the needs of your prospects.

Great Corporate Culture - The Ultimate Business Development Engine To Grow Earnings By 50+%

Great Corporate Culture - The Ultimate Business Development Engine To Grow Earnings By 50+%
Author: Marcus Deiss
Publisher: Lulu.com
Total Pages: 158
Release: 2020-02-27
Genre: Business & Economics
ISBN: 3952517402

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Great Corporate Culture addresses misconceptions about the sales process and combines basic sales principles with best-practice business development methods to unlock the B2B sales performance potential.Despite rigorous research, little reliable evidence existed up to now about the financial impact that can be realised with a happy workplace, or on the contrary, the earnings decline from a toxic workplace. Therefore, many leaders are still unwilling or unable to decide among competing values, beliefs, and parties to shape a productive corporate culture. The consequences are toxic workplaces that cost organisations millions in delayed revenues and missed or lost business deals, along with highemployee turnover and even harmful brand exposure. Great Corporate Culture explains the theory behind building an internal culture and how to apply these understandings through the lens of business development performance. Where business development is a challenge, it's usually because of your corporate culture challenge.

The Sales Gurus

The Sales Gurus
Author: Andrew Clancy
Publisher: Penguin
Total Pages: 321
Release: 2013-02-26
Genre: Business & Economics
ISBN: 1591845939

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Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview's summaries have been acclaimed as the definitive selection service for the sophisticated business book reader. Now Soundview is bringing together summaries of eighteen classic and contemporary sales books, including seven never-before-published summaries. Here, in one easy-to-digest volume, is just about everything you ever wanted to know about sales. The summarized titles cover every aspect of superior salesmanship from some of the most acclaimed and legendary sales gurus. For instance: Brian Tracy gives new and experiences salespeople additional ways to improve their numbers in Be A Sales Superstar. Tom Hopkins provides advice and encouragement to transform the average salesperson into a champion in How to Master the Art of Selling. Chet Holmes presents his twelve key strategies for doubling sales in any company in The Ultimate Sales Machine. Zig Ziglar bridges the past and present of sales strategy in Ziglar on Selling. John Maxwell explains The Winning Attitude. Marc Miller helps sales professionals eliminate the adversarial stigma in A Seat at the Table. The collective wisdom contained in The Sales Guru can help any salesperson on his or her journey to becoming a sales guru.

Sales Predictability

Sales Predictability
Author: Don Beck
Publisher: iUniverse
Total Pages: 98
Release: 2017-08-16
Genre: Business & Economics
ISBN: 1532023014

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If you want to know if someone is a successful sales leader, you only have to look at one thing: business results. C-level executives have confidence in their sales executives when they make their assigned revenue targets on a consistent basis. But great sales leaders hold themselves as well as their team to a higher level of accountability. Don Beck, a seasoned sales and marketing executive in the high-tech industry, reveals why the best sales leaders adhere to strict process disciplines in managing sales and marketing opportunities in this guide to achieving sales predictability. He provides best practices in forecast techniques and a variety of sales tools that will help you predict sales results on a consistent basis. He also shares a portfolio of key performance indicators that will provide greater insight into your sales and marketing pipeline. Beck argues that the very best sales leaders are driven by data as a proof point for the effectiveness and efficiency of their sales and marketing teams. Analytics can also enable greater teamwork between sales and marketing organizations. Improve your company culture, enhance your leadership skills, and achieve optimal results with the lessons in Sales Predictability.