Sales and Service for the Wine Professional

Sales and Service for the Wine Professional
Author: Brian K. Julyan
Publisher: Cengage Learning EMEA
Total Pages: 357
Release: 2008
Genre: Business & Economics
ISBN: 9781844807895

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In the new edition of Sales and Service for the Wine Professional Brian Julyan provides a comprehensible and in-depth coverage of the wine industry and continues to promote the highest standards of wine service and product knowledge. The text contains fully revised and up-to-date chapters to reflect the changing nature of the wine industry: an expanded chapter on viniculture and vinification, an updated and expanded chapter on the wines of the 'New World' and a new chapter on country-specific changes in legislation and licensing law. The new edition is a valuable resource for sommeliers, hospitality managers, food and beverage managers, trainers and students as it incorporates both practical and theoretical aspects of the wine professional.

Sales and Service for the Wine Professional

Sales and Service for the Wine Professional
Author: Brian K. Julyan
Publisher: Cengage Learning
Total Pages: 0
Release: 2003
Genre: Bartending
ISBN: 9781844800537

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Providing in-depth coverage of the wine industry and comprehensive self-assessment material, Sales and Service for the Wine Professional is an indispensable one-stop resource for sommeliers, hospitality managers, food and beverage managers, trainers and students. With detailed treatment of recently emerged regions and a continued emphasis on the importance of service, this new, fully international edition offers ideal support for students and trainees on higher educational, vocational and professional courses.

Sales and Service for the Wine Professional 3E.

Sales and Service for the Wine Professional 3E.
Author: Brian Julyan
Publisher:
Total Pages: 376
Release: 2008
Genre:
ISBN: 9781408015148

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In the new edition of Sales and Service for the Wine Professional Brian Julyan provides a comprehensible and in-depth coverage of the wine industry and continues to promote the highest standards of wine service and product knowledge. The text contains fully revised and up-to-date chapters to reflect the changing nature of the wine industry: an expanded chapter on viniculture and vinification, an updated and expanded chapter on the wines of the 'New World' and a new chapter on country-specific changes in legislation and licensing law. The new edition is a valuable resource for sommeliers, hospi.

Sales and Service for Wine Professionals

Sales and Service for Wine Professionals
Author: Brian K. Julyan
Publisher: Cengage Learning Emea
Total Pages: 250
Release: 2012-03-01
Genre: Bartending
ISBN: 9781408044094

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Tailored to meet the needs of students of liquor studies and those employed in the service of drinks, this text provides theoretical and practical knowledge, and covers drinks products, taste characteristics and the skills needed for quality service.

Wine Sales and Distribution

Wine Sales and Distribution
Author: Paul Wagner
Publisher: Rowman & Littlefield
Total Pages: 315
Release: 2024-04-02
Genre: Business & Economics
ISBN: 1538185164

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This expanded second edition includes new technologies and market changes post-COVID, this comprehensive book covers every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. It covers the principles, strategies, and practices employed by top-notch wine professionals.

How to Launch Your Wine Career

How to Launch Your Wine Career
Author: Liz Thach
Publisher: Board and Bench Publishing
Total Pages: 360
Release: 2009-09-01
Genre: Cooking
ISBN: 1934259063

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Written by successful and respected industry professionals, How to Launch Your Wine Career gives practical, real-world advice on how to land, develop, and succeed in a career in wine making and production, vineyard management, marketing and sales, public relations, writing, education, winery management and administration, direct-to-consumer sales, and more. Featuring interviews with some of wine's most prominent figures—including winemaker Heidi Barrett and wine writer James Laube of Wine Spectator—the book builds a career from the ground up, explaining job descriptions, educational and skill requirements, the career ladder, how to get started, and job hunting strategies. Each chapter ends with a helpful resource guide of available conferences, books, and websites. The appendix provides a detailed action plan worksheet to help the prospective applicant plan, plot progress, and nail that killer wine industry job.

The Essential Scratch & Sniff Guide to Becoming a Wine Expert

The Essential Scratch & Sniff Guide to Becoming a Wine Expert
Author: Richard Betts
Publisher: Harvest
Total Pages: 0
Release: 2013
Genre: Cooking
ISBN: 9780544005037

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A Master Sommelier introduces the basics of wine through scratch-and-sniff stickers.

Wine Marketing & Sales, Second edition

Wine Marketing & Sales, Second edition
Author: Janeen Olsen
Publisher: Board and Bench Publishing
Total Pages: 424
Release: 2016-02-01
Genre: Cooking
ISBN: 1935879510

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How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.

Wine

Wine
Author: Liz Thach
Publisher:
Total Pages: 0
Release: 2008
Genre: Globalization
ISBN: 9780971587038

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