Sales and Service for the Wine Professional 3E.

Sales and Service for the Wine Professional 3E.
Author: Brian Julyan
Publisher:
Total Pages: 376
Release: 2008
Genre:
ISBN: 9781408015148
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In the new edition of Sales and Service for the Wine Professional Brian Julyan provides a comprehensible and in-depth coverage of the wine industry and continues to promote the highest standards of wine service and product knowledge. The text contains fully revised and up-to-date chapters to reflect the changing nature of the wine industry: an expanded chapter on viniculture and vinification, an updated and expanded chapter on the wines of the 'New World' and a new chapter on country-specific changes in legislation and licensing law. The new edition is a valuable resource for sommeliers, hospi.

Sales and Service for the Wine Professional

Sales and Service for the Wine Professional
Author: Brian K. Julyan
Publisher: Cengage Learning EMEA
Total Pages: 357
Release: 2008
Genre: Business & Economics
ISBN: 9781844807895
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In the new edition of Sales and Service for the Wine Professional Brian Julyan provides a comprehensible and in-depth coverage of the wine industry and continues to promote the highest standards of wine service and product knowledge. The text contains fully revised and up-to-date chapters to reflect the changing nature of the wine industry: an expanded chapter on viniculture and vinification, an updated and expanded chapter on the wines of the 'New World' and a new chapter on country-specific changes in legislation and licensing law. The new edition is a valuable resource for sommeliers, hospitality managers, food and beverage managers, trainers and students as it incorporates both practical and theoretical aspects of the wine professional.

Sales and Service for Wine Professionals

Sales and Service for Wine Professionals
Author: Brian K. Julyan
Publisher: Cengage Learning Emea
Total Pages: 250
Release: 2012-03-01
Genre: Bartending
ISBN: 9781408044094
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Tailored to meet the needs of students of liquor studies and those employed in the service of drinks, this text provides theoretical and practical knowledge, and covers drinks products, taste characteristics and the skills needed for quality service.

Sales and Service for the Wine Professional

Sales and Service for the Wine Professional
Author: Brian K. Julyan
Publisher: Cengage Learning
Total Pages: 0
Release: 2003
Genre: Bartending
ISBN: 9781844800537
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Providing in-depth coverage of the wine industry and comprehensive self-assessment material, Sales and Service for the Wine Professional is an indispensable one-stop resource for sommeliers, hospitality managers, food and beverage managers, trainers and students. With detailed treatment of recently emerged regions and a continued emphasis on the importance of service, this new, fully international edition offers ideal support for students and trainees on higher educational, vocational and professional courses.

Wine Marketing & Sales, Second edition

Wine Marketing & Sales, Second edition
Author: Janeen Olsen
Publisher: Board and Bench Publishing
Total Pages: 424
Release: 2016-02-01
Genre: Cooking
ISBN: 1935879510
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How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.

The Wine Bible

The Wine Bible
Author: Karen MacNeil
Publisher: Workman Publishing Company
Total Pages: 2408
Release: 2015-10-13
Genre: Cooking
ISBN: 0761187154
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No one can describe a wine like Karen MacNeil. Comprehensive, entertaining, authoritative, and endlessly interesting, The Wine Bible is a lively course from an expert teacher, grounding the reader deeply in the fundamentals—vine-yards and varietals, climate and terroir, the nine attributes of a wine’s greatness—while layering on tips, informative asides, anecdotes, definitions, photographs, maps, labels, and recommended bottles. Discover how to taste with focus and build a wine-tasting memory. The reason behind Champagne’s bubbles. Italy, the place the ancient Greeks called the land of wine. An oak barrel’s effect on flavor. Sherry, the world’s most misunderstood and underappreciated wine. How to match wine with food—and mood. Plus everything else you need to know to buy, store, serve, and enjoy the world’s most captivating beverage.

The Essential Scratch & Sniff Guide to Becoming a Wine Expert

The Essential Scratch & Sniff Guide to Becoming a Wine Expert
Author: Richard Betts
Publisher: Harvest
Total Pages: 0
Release: 2013
Genre: Cooking
ISBN: 9780544005037
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A Master Sommelier introduces the basics of wine through scratch-and-sniff stickers.

Wine Sales and Distribution

Wine Sales and Distribution
Author: Paul Wagner
Publisher: Rowman & Littlefield Publishers
Total Pages: 0
Release: 2024-04-02
Genre:
ISBN: 9781538185148
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Now in an expanded second edition to include new technologies, this comprehensive book provides a focused and practical approach to developing every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. The authors have meticulously crafted a clear and insightful framework based on the principles, strategies, and practices employed by top-notch wine professionals--.an invaluable text for all who aspire to top level wine sales.

Code of Federal Regulations

Code of Federal Regulations
Author:
Publisher:
Total Pages: 696
Release: 1995
Genre: Administrative law
ISBN:
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