Rhetoric in Neoliberalism

Rhetoric in Neoliberalism
Author: Kim Hong Nguyen
Publisher: Springer
Total Pages: 239
Release: 2016-11-04
Genre: Political Science
ISBN: 3319398504

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This volume examines and applies classical and contemporary concepts of rhetorical theory and criticism to the context of late capitalism. Each contributor shows how discourse, its subjects, and power relations are irrevocably transformed by neoliberalism. The collection analyzes a range of discourses and phenomena in neoliberalism including: higher education reforms, computational culture, Occupy Wall Street protests, the activism of Warren Buffett, and the 9-11 Truth Movement. Together, these chapters explore the contemporary rhetorical production of homo economicus and the various ways in which neoliberalism has become a way of thinking, orienting, and organizing all aspects of life around economized metrics of individualized and individuated success. This book will be of use to students and scholars crossing the fields of media and communication, political science, and sociology.

Under Pressure

Under Pressure
Author: Jen Schneider
Publisher: Springer
Total Pages: 200
Release: 2016-05-10
Genre: Social Science
ISBN: 1137533153

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This book examines five rhetorical strategies used by the US coal industry to advance its interests in the face of growing economic and environmental pressures: industrial apocalyptic, corporate ventriloquism, technological shell game, hypocrite’s trap, and energy utopia. The authors argue that these strategies appeal to and reinforce neoliberalism, a discourse and set of practices that privilege market rationality and individual freedom and responsibility above all else. As the coal industry has become the leading target and leverage point for those seeking more aggressive action to mitigate climate change, their corporate advocacy may foreshadow rhetorical strategies available to other fossil fuel industries as they manage similar economic and cultural shifts. The authors’ analysis of coal’s corporate advocacy also identifies contradictions and points of vulnerability in the organized resistance to climate action as well as the larger ideological formation of neoliberalism.

Writing Neoliberal Values

Writing Neoliberal Values
Author: Rachel C. Riedner
Publisher: Springer
Total Pages: 160
Release: 2015-10-05
Genre: Political Science
ISBN: 1137547774

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This book examines human-interest stories, unpacking from them violence inherent to neoliberalism, and considers if it is possible to find in these stories hints of people and labour that suggest other narratives.

The Political Theory of Neoliberalism

The Political Theory of Neoliberalism
Author: Thomas Biebricher
Publisher: Stanford University Press
Total Pages: 367
Release: 2019-02-19
Genre: Philosophy
ISBN: 1503607836

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Neoliberalism has become a dirty word. In political discourse, it stigmatizes a political opponent as a market fundamentalist; in academia, the concept is also mainly wielded by its critics, while those who might be seen as actual neoliberals deny its very existence. Yet the term remains necessary for understanding the varieties of capitalism across space and time. Arguing that neoliberalism is widely misunderstood when reduced to a doctrine of markets and economics alone, this book shows that it has a political dimension that we can reconstruct and critique. Recognizing the heterogeneities within and between both neoliberal theory and practice, The Political Theory of Neoliberalism looks to distinguish between the two as well as to theorize their relationship. By examining the views of state, democracy, science, and politics in the work of six major figures—Eucken, Röpke, Rüstow, Hayek, Friedman, and Buchanan—it offers the first comprehensive account of the varieties of neoliberal political thought. Ordoliberal perspectives, in particular, emerge in a new light. Turning from abstract to concrete, the book also interprets recent neoliberal reforms of the European Union to offer a diagnosis of contemporary capitalism more generally. The latest economic crises hardly brought the neoliberal era to an end. Instead, as Thomas Biebricher shows, we are witnessing an authoritarian liberalism whose reign has only just begun.

Democracies to Come

Democracies to Come
Author: Rachel Riedner
Publisher: Lexington Books
Total Pages: 150
Release: 2008
Genre: Language Arts & Disciplines
ISBN: 9780739111048

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Drawing upon a variety of contemporary sites and social movements, this book explores pedagogical relationships that can be the basis of political and social organizing. The authors approach pedagogy as a space of learning_not simply teaching_whose purpose is to develop an understanding of cultural networks and in so doing develop critical literacies.

The Impacts of Neoliberal Discourse and Language in Education

The Impacts of Neoliberal Discourse and Language in Education
Author: Mitja Sardoč
Publisher: Routledge
Total Pages: 209
Release: 2021-03-21
Genre: Education
ISBN: 1000360636

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This edited collection combines quantitative content and critical discourse analysis to reveal a shift in the rhetoric used as part of the neoliberal agenda in education. It does so by analysing, uncovering, and commenting on language as a central tool of education. Focussing on vocabulary, metaphors, and slogans used in strategy documents, advertising, policy, and public discourse, the text illustrates how concepts such as justice, opportunity, well-being, talent, and disadvantage have been hijacked by educational institutes, governments, and universities. Showing how neoliberalism has changed discourses about education and educational policy, these chapters trace issues such as anti-intellectualism, commercialization, meritocracy, and an erasure of racial difference back to a contradictory growth in egalitarian rhetoric. Given its global scope, this volume offers a timely intervention in the studies of neoliberalism and education by developing a holistic vision of how the language of neoliberalism has changed how we think about education. It will prove to be an essential resource for scholars and researchers working at the intersections of education, policymaking, and neoliberalism.

Rhetorics of Insecurity

Rhetorics of Insecurity
Author: Zeynep Gambetti
Publisher: NYU Press
Total Pages: 270
Release: 2013-08-23
Genre: Social Science
ISBN: 0814708439

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In Rhetorics of Insecurity, Zeynep Gambetti and Marcial Godoy-Anativia bring together a select group of scholars to investigate the societal ramifications of the present-day concern with security in diverse contexts and geographies. The essays claim that discourses and practices of security actually breed insecurity, rather than merely being responses to the latter. By relating the binary of security/insecurity to the binary of neoliberalism/neoconservatism, the contributors to this volume reveal the tensions inherent in the proliferation of individualism and the concurrent deployment of techniques of societal regulation around the globe. Chapters explore the phenomena of indistinction, reversal of terms, ambiguity, and confusion in security discourses. Scholars of diverse backgrounds interpret the paradoxical simultaneity of the suspension and enforcement of the law through a variety of theoretical and ethnographic approaches, and they explore the formation and transformation of forms of belonging and exclusion. Ultimately, the volume as a whole aims to understand one crucial question: whether securitized neoliberalism effectively spells the end of political liberalism as we know it today. Zeynep Gambetti is Associate Professor of Political Theory at Bogazici University, Istanbul. Marcial Godoy-Anativia is Associate Director of the Hemispheric Institute of Performance and Politics at New York University, where he serves as coeditor of its online journal e-misférica.

Branded Bodies, Rhetoric, and the Neoliberal Nation-State

Branded Bodies, Rhetoric, and the Neoliberal Nation-State
Author: Jennifer Wingard
Publisher: Lexington Books
Total Pages: 164
Release: 2012-11-29
Genre: Language Arts & Disciplines
ISBN: 0739180215

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Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard,explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States’ most vulnerable occupants. The book is written at a moment when the promise of the liberal nation state, in which the government purports to care for its citizens through social welfare programs financed by state funds, is eroding. Currently, state policies are defined by neoliberal governmentality, a form which privileges privatization and individual personal responsibility. Instead of the promise of citizenship and the protections that come with it, or “the American Dream” to use a more common euphemism, the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital (think “Guest Worker Programs”). And those underclassed “bodies” are identified through branding. In order to demonstrate just how damaging branding has become, Wingard offers readings of key pieces of legislation on immigration and GLBT rights and their media reception from the past twenty years. By showing how brands are assembled to create affective threats, Branded Bodies, Rhetoric, and the Neoliberal Nation-State articulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political branding. Branded Bodies, then, is an intervention into the rhetorical practices of the nation-state. It attempts to clarify how the nation state uses brands to forward its claims of equality and freedom all the while condemning those who do not “fit in” to particular categories valued by the neoliberal state.

Neoliberal Rhetorics and Body Politics

Neoliberal Rhetorics and Body Politics
Author: Tara Pauliny
Publisher: Lexington Books
Total Pages: 135
Release: 2015-12-17
Genre: Literary Criticism
ISBN: 1498523048

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Neoliberal Rhetorics and Body Politics: Plastinate Exhibits as Infiltration uses transnational feminist rhetorical analyses to understand how the global force of neoliberalism infiltrates all parts of life from nation-state relationships to individual subject formation. Focusing on the hugely popular and profitable exhibits of preserved, dissected, and posed human bodies and body parts showcased in Body Worlds and BODIES…The Exhibition—plastinate shows offered by the German anatomist Gunther von Hagens and the US company Premier Exhibitions—the book analyzes how these exhibits offer examples of neoliberalism’s ideological reach as they also present a pop-cultural lens through which to understand the scope of that reach. By rhetorically analyzing the details of the exhibits themselves, their political and cultural contexts, their marketing literature and showcased artifacts, and their connection to historical displays of bodies, the book articulates how neoliberalism creates a grand narrative while simultaneously permeating daily living. As such, Neoliberal Rhetorics and Body Politics argues that these public, for profit exhibitions offer familiar, tangible, and rich sites within which to understand neoliberalism’s impact beyond the purview of public policy and economics. Predicated on the idea that neoliberal practices are not uniform, the book not only articulates how neoliberal discourses are embedded in these shows, but it also traces the ideological and material consequences of that inculcation. It focuses its analysis on the shows’ rhetorical deployment of necropolitics, biopolitics, intimacy, and affect, and details how the exhibits communicate neoliberalism’s guiding principles of self-reliance, individual choice, and freedom through market participation. In doing so, it answers a number of challenges posed by feminist transnational rhetorical studies; namely, that scholars extend their analyses to understand how information circulates, that we pay more attention to the affective aspects of transnational rhetorics, and that we recognize how pedagogy functions outside the classroom. In attending to these concerns, the book ultimately illustrates not only neoliberalism’s strong rhetorical force, but also reveals its deep cultural infiltration.

Neoliberalism and Contemporary Literary Culture

Neoliberalism and Contemporary Literary Culture
Author: Mitchum Huehls
Publisher: JHU Press
Total Pages: 342
Release: 2017-09-19
Genre: Literary Criticism
ISBN: 1421423103

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Neoliberalism and Contemporary Literary Culture is essential reading for anyone invested in the ever-changing state of literary culture.