Reviewing For The Mass Media
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Author | : Roger D. Wimmer |
Publisher | : Wadsworth Publishing Company |
Total Pages | : 468 |
Release | : 2006 |
Genre | : Social Science |
ISBN | : 9780534647186 |
Download Mass Media Research Book in PDF, Epub and Kindle
MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
Author | : Maxwell McCombs |
Publisher | : John Wiley & Sons |
Total Pages | : 281 |
Release | : 2013-05-09 |
Genre | : Social Science |
ISBN | : 0745637132 |
Download Setting the Agenda Book in PDF, Epub and Kindle
Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of this agenda-setting role of the mass media did not begin until the final quarter of the 20th century. In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda-setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences what the pictures of public affairs "in our heads" are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.
Author | : John Vivian |
Publisher | : Pearson Educacion |
Total Pages | : 504 |
Release | : 2012-02-03 |
Genre | : Communication |
ISBN | : 9780205876457 |
Download Media of Mass Communication Book in PDF, Epub and Kindle
Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
Author | : |
Publisher | : |
Total Pages | : 33 |
Release | : 1970 |
Genre | : |
ISBN | : |
Download Mass Media in Society Book in PDF, Epub and Kindle
Author | : Ralph E. Hanson |
Publisher | : SAGE Publications |
Total Pages | : 1297 |
Release | : 2016-10-20 |
Genre | : Language Arts & Disciplines |
ISBN | : 150635856X |
Download Mass Communication Book in PDF, Epub and Kindle
Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Author | : Debra L. Merskin |
Publisher | : SAGE Publications |
Total Pages | : 2169 |
Release | : 2019-11-12 |
Genre | : Business & Economics |
ISBN | : 1483375528 |
Download The SAGE International Encyclopedia of Mass Media and Society Book in PDF, Epub and Kindle
The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.
Author | : Denis McQuail |
Publisher | : SAGE |
Total Pages | : 628 |
Release | : 2005-05-20 |
Genre | : Language Arts & Disciplines |
ISBN | : 9781412903714 |
Download McQuail's Mass Communication Theory Book in PDF, Epub and Kindle
This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.
Author | : Claire B. May |
Publisher | : Pearson College Division |
Total Pages | : 269 |
Release | : 2012 |
Genre | : Business & Economics |
ISBN | : 9780132567244 |
Download Effective Writing Book in PDF, Epub and Kindle
A useful guide to all the stages of the writing process. Effective Writing guides the writer through all the stages of the writing process: planning, critical thinking, generating and organizing ideas, writing the draft, revising, and designing for presentation. Throughout the text, Effective Writing stresses coherence, conciseness, and clarity as the most important qualities of the writing done by accountants. This edition includes many new and revised assignments that reinforce the concepts covered in the text, as well as coverage on ethics in communication.
Author | : Dennis L. Wilcox |
Publisher | : New York : Praeger |
Total Pages | : 200 |
Release | : 1975 |
Genre | : Social Science |
ISBN | : |
Download Mass Media in Black Africa Book in PDF, Epub and Kindle
Author | : J. Charles Sterin |
Publisher | : Allyn & Bacon |
Total Pages | : 0 |
Release | : 2012 |
Genre | : Mass media |
ISBN | : 9780205591480 |
Download Mass Media Revolution Book in PDF, Epub and Kindle
Debuting in its first edition Mass Media Revolution is a revolutionary learning and teaching tool designed to reflect the way students experience mass media today. With a storytelling narrative and chapter-specific videos, Mass Media Revolution helps students experience mass media, enhancing their development as critical consumers. They can study, read, interact and consume their course material in print and online in a way that best suits their individual learning needs