Research on the Textbook Publishing Industry in the United States of America

Research on the Textbook Publishing Industry in the United States of America
Author: Michael G. Watt
Publisher:
Total Pages: 17
Release: 2007
Genre:
ISBN:

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The purpose of this article was to review published research literature about the publishing process and the roles of participants in this process on the textbook publishing industry in the USA. The contents of books, collected works, reports and journal articles were analysed, and summaries of the contents were then organised chronologically to present a commentary on this topic. The results showed that the main facets of the textbook publishing industry arose in the early nineteenth century. Several surveys conducted in association with a report on textbooks issued in 1931 indicated that procedures for selecting authors, their role, and the methods they applied were well defined at this time. Commentators reporting on textbook publishing in the 1950s and 1960s depicted an industry in which the publishing process and the roles of authors, editors and sales people had been institutionalised for many years. However, the textbook publishing industry at that time was faced by the challenges of integrating new technologies in printing and new media for presenting materials. Commentators writing in the 1990s were more concerned to analyse changes in the textbook publishing industry occurring in response to globalisation. Mergers and takeovers, resulting from reductions in profit margins faced by many textbook publishing companies, led to the incorporation of textbook publishing activities within multinational media, communications and entertainment conglomerates, whilst small emerging textbook publishing companies filled a vacuum in the marketplace as niche publishers. [This article was published in the journal of the International Association for Research on Textbooks and Educational Media (IARTEM).].

The College Textbook Publishing Industry in the U.S. 2000-2022

The College Textbook Publishing Industry in the U.S. 2000-2022
Author: Albert N. Greco
Publisher: Springer Nature
Total Pages: 152
Release: 2023-05-17
Genre: Education
ISBN: 3031304152

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This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks).

The Culture and Commerce of Publishing in the 21st Century

The Culture and Commerce of Publishing in the 21st Century
Author: Albert N. Greco
Publisher: Stanford University Press
Total Pages: 292
Release: 2007
Genre: Business & Economics
ISBN: 9780804750318

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This is the definitive social and economic analysis of the current state and future trends of the American book publishing industry, with an emphasis on the trade, college textbook, and scholarly publishing sectors. Drawing on a rich and extensive data, the thoughtful analysis presented in this book will be valuable to leaders in publishing as well as the scholars and analysts who study this industry.

The Book Publishing Industry

The Book Publishing Industry
Author: Albert N. Greco
Publisher: Taylor & Francis
Total Pages: 396
Release: 2004-11-16
Genre: Business & Economics
ISBN: 1135615888

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This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing in

The Growth of the Scholarly Publishing Industry in the U.S.

The Growth of the Scholarly Publishing Industry in the U.S.
Author: Albert N. Greco
Publisher: Springer
Total Pages: 100
Release: 2018-10-16
Genre: Business & Economics
ISBN: 3319995499

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This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and marketing strategies to create the market and demand for scholarly publications. Not only did the atomic threat necessitate a surge in scholarly research, but at the same time scholarly publishing managers prepared for the dramatic shift by anticipating the potential impact of the GI Bill on higher education, creating superb printed products, and by becoming the brand, the source of knowledge and information. The creation of strategic business units and value chains as well as the development of marketing targeting strategies resulted in brand loyalty to certain publishers and publications but also accelerated the growth of the US scholarly publishing industry. Business historians and marketing professors interested in the business strategies of scholarly publishers during World War II will find this book to be a valuable resource.

Textbooks in Education

Textbooks in Education
Author: American Textbook Publishers Institute
Publisher:
Total Pages: 188
Release: 1949
Genre: Publishers and publishing
ISBN:

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Getting It Published

Getting It Published
Author: William P. Germano
Publisher: ReadHowYouWant.com
Total Pages: 386
Release: 2010-10-21
Genre: Language Arts & Disciplines
ISBN: 1459606116

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Since 2001 William Germano's Getting It Published has helped thousands of scholars develop a compelling book proposal, find the right academic publisher, evaluate a contract, handle the review process, and, finally, emerge as published authors. But a lot has changed in the past seven years. With the publishing world both more competitive and mor...

Books in the Digital Age

Books in the Digital Age
Author: John B. Thompson
Publisher: John Wiley & Sons
Total Pages: 411
Release: 2013-10-21
Genre: Social Science
ISBN: 0745684998

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The book publishing industry is going through a period of profound and turbulent change brought about in part by the digital revolution. What is the role of the book in an age preoccupied with computers and the internet? How has the book publishing industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change in the future? This is the first major study of the book publishing industry in Britain and the United States for more than two decades. Thompson focuses on academic and higher education publishing and analyses the evolution of these sectors from 1980 to the present. He shows that each sector is characterized by its own distinctive ‘logic’ or dynamic of change, and that by reconstructing this logic we can understand the problems, challenges and opportunities faced by publishing firms today. He also shows that the digital revolution has had, and continues to have, a profound impact on the book publishing business, although the real impact of this revolution has little to do with the ebook scenarios imagined by many commentators. Books in the Digital Age will become a standard work on the publishing industry at the beginning of the 21st century. It will be of great interest to students taking courses in the sociology of culture, media and cultural studies, and publishing. It will also be of great value to professionals in the publishing industry, educators and policy makers, and to anyone interested in books and their future.

Tyranny of the Textbook

Tyranny of the Textbook
Author: Beverlee Jobrack
Publisher: Rowman & Littlefield
Total Pages: 263
Release: 2012
Genre: Curriculum planning
ISBN: 1442211423

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"In Tyranny of the Textbook, a retired educational director, gives a fascinating look behind-the-scenes of how K-12 textbooks are developed, written, adopted, and sold. Readers will come to understand why all the reform efforts have failed. Most importantly, the author clearly spells out how the system can change so that reforms and standards have a shot at finally being effective"--