Research On The Textbook Publishing Industry In The United States Of America
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Author | : Michael G. Watt |
Publisher | : |
Total Pages | : 17 |
Release | : 2007 |
Genre | : |
ISBN | : |
Download Research on the Textbook Publishing Industry in the United States of America Book in PDF, Epub and Kindle
The purpose of this article was to review published research literature about the publishing process and the roles of participants in this process on the textbook publishing industry in the USA. The contents of books, collected works, reports and journal articles were analysed, and summaries of the contents were then organised chronologically to present a commentary on this topic. The results showed that the main facets of the textbook publishing industry arose in the early nineteenth century. Several surveys conducted in association with a report on textbooks issued in 1931 indicated that procedures for selecting authors, their role, and the methods they applied were well defined at this time. Commentators reporting on textbook publishing in the 1950s and 1960s depicted an industry in which the publishing process and the roles of authors, editors and sales people had been institutionalised for many years. However, the textbook publishing industry at that time was faced by the challenges of integrating new technologies in printing and new media for presenting materials. Commentators writing in the 1990s were more concerned to analyse changes in the textbook publishing industry occurring in response to globalisation. Mergers and takeovers, resulting from reductions in profit margins faced by many textbook publishing companies, led to the incorporation of textbook publishing activities within multinational media, communications and entertainment conglomerates, whilst small emerging textbook publishing companies filled a vacuum in the marketplace as niche publishers. [This article was published in the journal of the International Association for Research on Textbooks and Educational Media (IARTEM).].
Author | : Albert N. Greco |
Publisher | : Springer Nature |
Total Pages | : 152 |
Release | : 2023-05-17 |
Genre | : Education |
ISBN | : 3031304152 |
Download The College Textbook Publishing Industry in the U.S. 2000-2022 Book in PDF, Epub and Kindle
This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks).
Author | : Albert N. Greco |
Publisher | : Stanford University Press |
Total Pages | : 292 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 9780804750318 |
Download The Culture and Commerce of Publishing in the 21st Century Book in PDF, Epub and Kindle
This is the definitive social and economic analysis of the current state and future trends of the American book publishing industry, with an emphasis on the trade, college textbook, and scholarly publishing sectors. Drawing on a rich and extensive data, the thoughtful analysis presented in this book will be valuable to leaders in publishing as well as the scholars and analysts who study this industry.
Author | : John William Tebbel |
Publisher | : |
Total Pages | : 834 |
Release | : 1972 |
Genre | : Book industries and trade |
ISBN | : |
Download A History of Book Publishing in the United States: The expansion of an industry, 1865-1919 Book in PDF, Epub and Kindle
Author | : Albert N. Greco |
Publisher | : Taylor & Francis |
Total Pages | : 396 |
Release | : 2004-11-16 |
Genre | : Business & Economics |
ISBN | : 1135615888 |
Download The Book Publishing Industry Book in PDF, Epub and Kindle
This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing in
Author | : Albert N. Greco |
Publisher | : Springer |
Total Pages | : 100 |
Release | : 2018-10-16 |
Genre | : Business & Economics |
ISBN | : 3319995499 |
Download The Growth of the Scholarly Publishing Industry in the U.S. Book in PDF, Epub and Kindle
This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and marketing strategies to create the market and demand for scholarly publications. Not only did the atomic threat necessitate a surge in scholarly research, but at the same time scholarly publishing managers prepared for the dramatic shift by anticipating the potential impact of the GI Bill on higher education, creating superb printed products, and by becoming the brand, the source of knowledge and information. The creation of strategic business units and value chains as well as the development of marketing targeting strategies resulted in brand loyalty to certain publishers and publications but also accelerated the growth of the US scholarly publishing industry. Business historians and marketing professors interested in the business strategies of scholarly publishers during World War II will find this book to be a valuable resource.
Author | : American Textbook Publishers Institute |
Publisher | : |
Total Pages | : 188 |
Release | : 1949 |
Genre | : Publishers and publishing |
ISBN | : |
Download Textbooks in Education Book in PDF, Epub and Kindle
Author | : William P. Germano |
Publisher | : ReadHowYouWant.com |
Total Pages | : 386 |
Release | : 2010-10-21 |
Genre | : Language Arts & Disciplines |
ISBN | : 1459606116 |
Download Getting It Published Book in PDF, Epub and Kindle
Since 2001 William Germano's Getting It Published has helped thousands of scholars develop a compelling book proposal, find the right academic publisher, evaluate a contract, handle the review process, and, finally, emerge as published authors. But a lot has changed in the past seven years. With the publishing world both more competitive and mor...
Author | : John B. Thompson |
Publisher | : John Wiley & Sons |
Total Pages | : 411 |
Release | : 2013-10-21 |
Genre | : Social Science |
ISBN | : 0745684998 |
Download Books in the Digital Age Book in PDF, Epub and Kindle
The book publishing industry is going through a period of profound and turbulent change brought about in part by the digital revolution. What is the role of the book in an age preoccupied with computers and the internet? How has the book publishing industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change in the future? This is the first major study of the book publishing industry in Britain and the United States for more than two decades. Thompson focuses on academic and higher education publishing and analyses the evolution of these sectors from 1980 to the present. He shows that each sector is characterized by its own distinctive ‘logic’ or dynamic of change, and that by reconstructing this logic we can understand the problems, challenges and opportunities faced by publishing firms today. He also shows that the digital revolution has had, and continues to have, a profound impact on the book publishing business, although the real impact of this revolution has little to do with the ebook scenarios imagined by many commentators. Books in the Digital Age will become a standard work on the publishing industry at the beginning of the 21st century. It will be of great interest to students taking courses in the sociology of culture, media and cultural studies, and publishing. It will also be of great value to professionals in the publishing industry, educators and policy makers, and to anyone interested in books and their future.
Author | : Beverlee Jobrack |
Publisher | : Rowman & Littlefield |
Total Pages | : 263 |
Release | : 2012 |
Genre | : Curriculum planning |
ISBN | : 1442211423 |
Download Tyranny of the Textbook Book in PDF, Epub and Kindle
"In Tyranny of the Textbook, a retired educational director, gives a fascinating look behind-the-scenes of how K-12 textbooks are developed, written, adopted, and sold. Readers will come to understand why all the reform efforts have failed. Most importantly, the author clearly spells out how the system can change so that reforms and standards have a shot at finally being effective"--