Representing Consumers
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Author | : Barbara B. Stern |
Publisher | : Psychology Press |
Total Pages | : 428 |
Release | : 1998 |
Genre | : Consumers |
ISBN | : 9780415184144 |
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Adopting a variety of theoretical approaches, this text challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of truth.
Author | : Barbara Stern |
Publisher | : Routledge |
Total Pages | : 420 |
Release | : 2003-09-02 |
Genre | : Business & Economics |
ISBN | : 1134669860 |
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Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include: * construction of the researcher and consumer voice * quantitative tools and representation * advertising narratives * poetic representation of consumer experience * the crisis in the crisis concept * consumer-oriented ethnographic research. The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.
Author | : |
Publisher | : |
Total Pages | : 32 |
Release | : 1980 |
Genre | : |
ISBN | : 9789037479447 |
Download Kassenärztl. Vereinigung Bayerns, Bezirksstelle München Stadt u. Land. Verzeichnis der Kassenärzte Book in PDF, Epub and Kindle
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Author | : Toby S. Edelman |
Publisher | : |
Total Pages | : |
Release | : 1977 |
Genre | : Consumer credit |
ISBN | : |
Download Representing Consumers in the District of Columbia Book in PDF, Epub and Kindle
Author | : National Consumer Council |
Publisher | : |
Total Pages | : 28 |
Release | : 1999-03 |
Genre | : Commerce |
ISBN | : 9781899581719 |
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Provides an understanding of what representing consumers means. An insight into some issues of representation and tips on how to promote the consumer interest.
Author | : United States. Congress. House. Committee on Government Operations. Executive and Legislative Reorganization Subcommittee |
Publisher | : |
Total Pages | : 498 |
Release | : 1969 |
Genre | : Consumer protection |
ISBN | : |
Download Organizing Federal Consumer Activities Book in PDF, Epub and Kindle
Author | : New Zealand. Ministry of Consumer Affairs |
Publisher | : |
Total Pages | : 8 |
Release | : 2000 |
Genre | : Consumer protection |
ISBN | : 9780478234633 |
Download Experience Speaking Book in PDF, Epub and Kindle
Author | : Sidney J. Levy |
Publisher | : SAGE |
Total Pages | : 612 |
Release | : 1999-08-11 |
Genre | : Business & Economics |
ISBN | : 9780761916970 |
Download Brands, Consumers, Symbols and Research Book in PDF, Epub and Kindle
This volume assembles all Sidney J. Levy's and his collaborators significant essays and studies in the field of marketing. His work includes marketing's role in management, how managers develop products and brands and how the marketplace is studied.
Author | : Council of Europe. Committee of Experts on the Protection of Consumers in the Socio-economic Field |
Publisher | : |
Total Pages | : 36 |
Release | : 1979 |
Genre | : Consumer protection |
ISBN | : |
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Author | : Jonathan I. Epstein |
Publisher | : |
Total Pages | : 309 |
Release | : 1980 |
Genre | : Consumer protection |
ISBN | : |
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