The Male Body in Representation

The Male Body in Representation
Author: Carmen Dexl
Publisher: Springer Nature
Total Pages: 330
Release: 2022-03-21
Genre: Social Science
ISBN: 3030886042

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This international and multidisciplinary volume focuses on the male body and constructions of gender in a variety of cultural productions and formats. Locating the subject matter in relevant theoretical fields, it looks at representations of male bodies in various contexts through paranoid and reparative lenses. Organized into four major sections, the contributions assembled in this book feature engaging readings of ‘non/conforming bodies’, ‘fashionable bodies’, ‘passing bodies’, and ‘pioneering bodies’ that to different degrees foreground their critical and creative potentials. In its full scope, the book acknowledges the plurality of gendered experiences and the diversity of male bodies. The Male Body in Representation: Returning to Matter adds to Cultural Studies scholarship interested in the body and gender in general and contributes to the fields of Masculinity and Body Studies in particular.

Mirrors of Masculinity

Mirrors of Masculinity
Author: Jonathan E. Schroeder
Publisher:
Total Pages: 0
Release: 2004
Genre:
ISBN:

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Through explication of a visual research method, this paper theorizes how masculine identity interacts with consumption - of imagery, products, desires, and passions in advertising and consumer culture. We analyze the male body as a discursive 'effect' created at the intersection of consumption and several marketing discourses such as advertising, market segmentation, and visual communication, balancing between brand strategy - what the marketer intends - and brand community - the free appropriation of meaning by the market. The paper's contribution rests in extending previous work on male representation into historical, ontological, and photographic realms, providing a necessary complement between understanding advertising meaning as residing within managerial strategy or wholly subsumed by consumer response. We argue that greater awareness of the connections between the traditions and conventions of visual culture and their impact on the production and consumption of advertising images leads to enhanced ability to understand how advertising works as a representational system and signifying practice.

Running Scared

Running Scared
Author: Peter Lehman
Publisher: Wayne State University Press
Total Pages: 302
Release: 2007
Genre: Performing Arts
ISBN: 9780814333396

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Running Scared responds to the absence of critical attention to male sexuality in film by bringing representations of phallic masculinity into the spotlight. In his analysis of films, novels, paintings, photographs, popular music, jokes, and videos, Peter Lehman investigates the patriarchal culture that keeps the male body-and especially male genitals-out of sight. Lehman documents the pervasive anxiety underlying images of the male body, arguing that attempts to keep male sexuality hidden in the pursuit of "good taste" and an avoidance of perversion maintains the "male mystique" and preserves the power of the phallus. Lehman examines representations of the male body and male sexuality in a variety of settings and through many different lenses. Among the films he analyzes are Howard Hawks's Rio Bravo and Rio Lobo; Scarlet Street; feral child films The Wild Child, Kaspar House, and Greystoke; and Nagisa Oshima's In the Realm of the Senses. In these works, Lehman explores the symbolic enculturation of males, assumptions about power and the male body, and the ways that men's and women's bodies are marked differently with regard to scarring, wounding, and aging. In addition to film, Lehman also considers such varied material as Jim Thompson's noir novel The Nothing Man, sexology and medical representations of male sexuality, the video Dick Talk, penis jokes in Hollywood films of the 1970s and 1980s, and popular music by Roy Orbison. This edition of Running Scared also includes a new chapter on male nudity in the films of the 1990s, adding fresh analysis to this classic text. An updated preface situates the book within the current critical climate. Scholars of film studies, cultural studies, and gender studies and general readers interested in representations of gender and sexuality will appreciate this valuable text.

Black Male

Black Male
Author: Thelma Golden
Publisher:
Total Pages: 228
Release: 1994
Genre: Art
ISBN:

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Controversies in Contemporary Advertising

Controversies in Contemporary Advertising
Author: Kim Bartel Sheehan
Publisher: SAGE Publications
Total Pages: 337
Release: 2013-07-18
Genre: Language Arts & Disciplines
ISBN: 1483309991

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Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Fresh Lipstick

Fresh Lipstick
Author: Linda M. Scott
Publisher: Macmillan
Total Pages: 367
Release: 2006-02-21
Genre: Business & Economics
ISBN: 140397134X

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Challenges feminist beliefs that the fashion and beauty industry objectifies women, contending that elite women are out of touch with most women in the U.S. while arguing that fashion is more an expression of creativity and identity than a means of attracting men.

Rhetoric of Masculinity

Rhetoric of Masculinity
Author: Donnalyn Pompper
Publisher: Lexington Books
Total Pages: 0
Release: 2023-09-15
Genre:
ISBN: 9781793626905

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Rhetoric of Masculinity: Male Body Image, Media, and Gender Role Stress/Conflict lends depth and global nuance to discourse associated with the masculinity concept as it brings to bear on males' self-image, role in society, media representations of them, and the gender role stress/conflict experienced when they fail to measure up to social standards associated with what it means to be manly. Even though the concept of masculine gender role stress/conflict has received substantial scholarly attention in psychology, social learning effects of masculinity as it plays out in media warrant further study given that representations offer audiences restrictive male gender roles that may contribute to toxic masculinity. Men and boys are taught to be self-sufficient, to act tough, to be muscular, heterosexual, and to use aggression to resolve conflicts. Such contexts provide restrictive images that can result in self harm and an inflexible social milieu. Scholars and students of communication, rhetoric, and gender studies will find this book particularly interesting.