The rise of Artificial Intelligence (AI) technology has brought about the possibility of amplifying and intensifying rent-seeking behavior within firms. This raises the question of whether firms will allocate their resources towards investing in such technology. This paper examines the allocation of resources by an entrant platform between productive and rent-seeking technologies in an attention economy, where the quality of the entrant platform's service depends on both types of technology. The incumbent and entrant platforms compete for user attention, and our study shows that the adoption of rent-seeking technology may harm the service quality of the whole industry: both platforms. Additionally, we discover that the entrant platform may allocate an imbalanced proportion of resources to rent-seeking technologies under specific conditions of resource constraints. Our study provides insights into the determinants influencing resource allocation within attention-based economies. In addition, this paper emphasizes the possible distortions that may arise in the direction of technology innovation.