Reconceptualizing English for International Business Contexts

Reconceptualizing English for International Business Contexts
Author: Elma Dedović-Atilla
Publisher: Channel View Publications
Total Pages: 160
Release: 2022-08-05
Genre: Language Arts & Disciplines
ISBN: 1800416016
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This book presents a critique of current English as a Business Lingua Franca (BELF) practices using research conducted in Bosnia and Herzegovina. The authors identify English communication behaviors that hinder or promote success in the workplace, and trace these back to curricula and teaching practices. The authors suggest which skills employers need and expect from employees, and question whether English courses concerned with general academic English skills and business vocabulary are sufficient training for linguistically-complex workplaces. The book also examines whether the focus on achieving native-like proficiency with high grammatical standards and a strong emphasis on form are adequately preparing students who aspire to use English in professional contexts as a means to ‘get their job done’.

Introducing Business English

Introducing Business English
Author: Catherine Nickerson
Publisher: Routledge
Total Pages: 182
Release: 2015-09-16
Genre: Language Arts & Disciplines
ISBN: 1317439279
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Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication. Covering both spoken and written aspects of Business English, this book: examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication; discusses the latest research on each topic, and possible future directions; features tasks and practical examples, a section on course design, and further resources. Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.

Global english in international business

Global english in international business
Author: Annalisa Zanola
Publisher:
Total Pages: 90
Release: 2008
Genre: Language Arts & Disciplines
ISBN: 9788890516764
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Improve Your Global Business English

Improve Your Global Business English
Author: Fiona Talbot
Publisher: Kogan Page Publishers
Total Pages: 256
Release: 2012-11-03
Genre: Business & Economics
ISBN: 0749466154
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In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood. Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can enhance your reputation as a truly global, modern player in today's marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, Improve Your Global Business English gives you the background you need. Online supporting resources for this book include supplementary video, self-test questions and answers, templates and a case study on going global

Reconceptualising Authenticity for English as a Global Language

Reconceptualising Authenticity for English as a Global Language
Author: Richard S. Pinner
Publisher: Multilingual Matters
Total Pages: 298
Release: 2016-06-07
Genre: Language Arts & Disciplines
ISBN: 1783095695
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This book examines the concept of authentic English in today’s world, where cultures are in constant interaction and the English language works as a binding agent for many cross-cultural exchanges. It offers a comprehensive review of decades of debate around authenticity in language teaching and learning and attempts to synthesise the complexities by presenting them as a continuum. This continuum builds on the work of eminent scholars and combines them within a flexible framework that celebrates the process of interaction whilst acknowledging the complexity and individual subjectivity of authenticity. Authenticity is approached as a complex dynamic construct that can only be understood by examining it from social, individual and contextual dimensions, in relation to actual people. Authenticity is a problem not just for language acquisition but one which affects us as individuals belonging to society.

English for International Business

English for International Business
Author: Nick Andon
Publisher: Hodder Education
Total Pages: 272
Release: 2004
Genre: English language
ISBN: 9780340871386
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Globalization, the spread of e-commerce and increasing world travel require that ever-increasing numbers of business people need to be able to communicate in English, both competently and confidently. This self-access course is intended for people who already speak some English and who want to improve their English to use in their jobs or in their studies. The book contains 18 units, including three for checking your progress, plus an answer key and a language reference section. The units consist of: conversations set in a business context for you to listen to and answer questions about; articles and reading texts about business topics; activities that focus on the language in the listening and reading texts; activities to practice speaking in specific business situations; activities to practice writing business letters, e-mails, and CVs; and suggestions for further practice that you can do on your own. This is also available on a double cassette which can be purchased on its own (0-340-87140-7) or in a pack with the book (0-340-87139-3).

New International Business English Updated Edition Teacher's Book

New International Business English Updated Edition Teacher's Book
Author: Leo Jones
Publisher: Cambridge University Press
Total Pages: 228
Release: 2000-02-17
Genre: Business & Economics
ISBN: 9780521774710
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New International Business English is a flexible course at the upper-intermediate level for people who need or will soon need to use English in their day-to-day work.All four skills - listening, speaking, reading, writing - are developed through a wide range of tasks which closely reflect the world of work.

Professional English for International Business

Professional English for International Business
Author: J. DaCosta
Publisher: CreateSpace
Total Pages: 202
Release: 2015-05-28
Genre:
ISBN: 9781508942887
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Professional English for International Business was created to help those who speak English as a second language pursue an international business career and learn the words, expressions and definitions commonly used in this field. The book offers more than 90 activities, including over 500 sentences, questions and examples designed to help the student understand various concepts associated with international business and use them in daily life, even in changing contexts. I am confident this book will enable students to improve their English and express themselves better when discussing or writing about International Business Management and other related professional matters.

English for Global Business

English for Global Business
Author: Emily Lites
Publisher:
Total Pages: 187
Release: 2001
Genre: Foreign Language Study
ISBN: 9780472003075
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English for Global Business is a business English textbook for non-native speakers who are learning English in order to conduct business, communicate with international professionals, advance in a career, prepare for the TOEIC exam, or pursue an MBA or other university professional degree in English. This textbook emphasizes the oral communication skills that are most needed for international business. This focus on the language of business and social interactions enables the businessperson to understand international associates clearly and to speak naturally and with confidence. The book also familiarizes learners with American English usage and with aspects of U.S. business protocol and etiquette. English for Global Business is for intermediate-level students and contains chapters on: Getting acquainted Describing your work Telephoning Traveling internationally Entertaining a business associate Discussing issues Exercises for listening, vocabulary, language mastery, and communication encourage increased knowledge and fluency. Sections on professional protocols introduce learners to cross-cultural issues and the etiquette appropriate for common business interactions in the United States.