Put Your Money Where Your Mouth Is
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Author | : Robert Anthony |
Publisher | : Berkley Publishing Group |
Total Pages | : 176 |
Release | : 1985 |
Genre | : Public speaking |
ISBN | : 9780425080306 |
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Author | : Bjarne Astrup Jensen |
Publisher | : |
Total Pages | : 7 |
Release | : 1984 |
Genre | : |
ISBN | : |
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Author | : Elaine A. Clark |
Publisher | : Skyhorse Publishing, Inc. |
Total Pages | : 305 |
Release | : 2011-12-01 |
Genre | : Performing Arts |
ISBN | : 1581158785 |
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"Voices are increasingly in demand for commercials, cartoon characters, announcements, and other voice-over spots. This outstanding handbook explains how to launch a career and find work. Along with sample commercials and script copy, veteran voice actor Elaine Clark gives advice on vocal exercises, self-promotion, and business matters"--Page 4 of cover.
Author | : Parker Stoner |
Publisher | : Infusionmedia |
Total Pages | : 140 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 9780979658679 |
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Advertising and other forms of marketing communications are not serving the needs of marketers or their audiences as well as they should. Faced with increasing pressure for accountability, marketers are often disappointed in the result of their communications investment. The problem is that marketers continue to focus most of their resources on the types of communications that have little credibility with and impact on audiences. Parker Stoner of marketing communications agency Swanson Russell says there is a Hierarchy of Marketing Communications Effectiveness in which the categories of communications near the top have much greater influence on purchase decisions compared to the often overused categories lower in the hierarchy. Near the top of the hierarchy are peoples' actual and virtual experiences with brands, along with recommendations from sources they trust. On the other hand, basic brand awareness and image advertising, brand sponsorships, and other types of commonly used communications are found near the bottom of the hierarchy. In Put Your Mouth Where the Money Is, Stoner argues that marketers need to allocate more of their communications (mouths) to those categories that most influence audience purchases (money). Put Your Mouth Where the Money Is begins by helping marketers make a CONNECTION with their audiences by explaining why and where to refocus marketing communications resources. It follows with a recommended PROCESS to implement and measure communications among their customers and prospects. It then concludes with IDEAS for marketers to develop marketing communications that enhance the value of their products for customers. When followed, the principles help marketers better engage and influence their audiences, resulting in greater return on marketing communications resources.
Author | : Debra Cushman |
Publisher | : |
Total Pages | : |
Release | : |
Genre | : Aphorisms and apothegms |
ISBN | : 9781642624045 |
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Did you know people didn’t always use numbers or math to talk about money? Throughout history, people have created different phrases in order to communicate about money. Instead of just saying a number, they were able to talk about how one must pay or even someone’s financial status. Money can be a whole new kind of language!
Author | : David R. Portney |
Publisher | : Kallisti Publishing |
Total Pages | : 262 |
Release | : 2009 |
Genre | : Language Arts & Disciplines |
ISBN | : 0976111179 |
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Get Your Money Where Your Mouth Is is about one thing and one thing only: how to bring in a flood of new customers or interest into your business, profession, or passion so you can put a ton of money into your bank account and cash into your pocket. If money and attention are not your things, then you might want to stop reading right now because David Portney is going to show you exactly how to get both in the fastest, easiest, and most fun way possible--by delivering seminars and speaking in public.
Author | : Elaine A. Clark |
Publisher | : Random House Digital, Inc. |
Total Pages | : 0 |
Release | : 2000 |
Genre | : Broadcast advertising |
ISBN | : 9780823077021 |
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Voice-overs represent a potentially lucrative enterprise for anyone with vocal talent. A well-connected voice actor can make as much in an hour as a stage actor can make in six weeks, and that's before the "residuals" are earned. The lucrative voice-over field is one of the best ways to pay the bills while exploring stage and screen work, or it can become a fascinating career in itself.
Author | : Patrick Di Justo |
Publisher | : Crown |
Total Pages | : 269 |
Release | : 2015-02-03 |
Genre | : Social Science |
ISBN | : 0804139881 |
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Based on his popular Wired magazine column What's Inside, Patrick Di Justo takes a hard and incredibly funny look at the shocking, disgusting, and often dumbfounding ingredients found in everyday products, from Cool Whip and Tide Pods to Spam and Play-Doh. What do a cup of coffee and cockroach pheromone have in common? How is Fix-A-Flat like sugarless gum? Is a Slim Jim meat stick really alive? If I Can't Believe It's Not Butter isn't butter, what is it? All of these pressing questions and more are answered in This Is What You Just Put In Your Mouth? Patrick shares the madcap stories of his extensive research, including tracking down a reclusive condiment heir, partnering with a cop to get his hands on heroin, and getting tight-lipped snack-food execs to talk. Along the way, he schools us on product histories, label decoding, and the highfalutin chemistry concepts behind everything from Midol to Hostess fruit pies. Packed with facts you're going to want to share immediately, this is infotainment at its best—and most fun!—it will leave you giving your shampoo the side-eye and Doritos a double take, and make you the know-it-all in line at the grocery store.
Author | : Daniel Handler |
Publisher | : Harper Collins |
Total Pages | : 240 |
Release | : 2009-10-13 |
Genre | : Fiction |
ISBN | : 0061876097 |
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Tolstoy wrote that happy families are alike and that each unhappy family is unhappy in a different way.In Watch Your Mouth, Daniel Handler takes "different" to a whole new level....
Author | : Rosa Briggs CC |
Publisher | : |
Total Pages | : 122 |
Release | : 2019-09-21 |
Genre | : |
ISBN | : 9781694839282 |
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High quality perfect bound Wonderful multi-purpose 120 pages notepad, journal or notebook Makes a unique gift Perfect size for carrying around, versatile uses Softback cover