Public Relations And The Railroads
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Author | : Association of American Railroads. Railroad Committee for the Study of Transportation |
Publisher | : |
Total Pages | : 12 |
Release | : 1944 |
Genre | : Publicity |
ISBN | : |
Download Report on Public Relations of the Railroad Industry, Principles, Organization and Program Book in PDF, Epub and Kindle
Author | : Association of American Railroads. Bureau of Railway Economics. Library |
Publisher | : |
Total Pages | : 178 |
Release | : 1956 |
Genre | : Railroads |
ISBN | : |
Download Public Relations of the Railroad Industry in the United States Book in PDF, Epub and Kindle
Author | : John Hampton Baumgartner |
Publisher | : |
Total Pages | : 16 |
Release | : 1913 |
Genre | : Railroads |
ISBN | : |
Download "The Railroads and Public Relations" Book in PDF, Epub and Kindle
Author | : Leland K. Wood |
Publisher | : |
Total Pages | : 237 |
Release | : 2009 |
Genre | : Railroads |
ISBN | : |
Download When the Locomotive Puffs Book in PDF, Epub and Kindle
"This dissertation documents public-relations practices of officers and managers in two companies: the Central Pacific Railroad with offices in Sacramento, California, and the Union Pacific Railroad with offices in New York City. It asserts that sophisticated and systematic corporate public relations were practiced during the construction of the first transcontinental railroad, fifty years before historians generally place the beginning of such practice. Documentation of the transcontinental railroad practices was gathered utilizing existing historical presentations and a review of four archives containing correspondence and documents from the period. Those leading the two enterprises were compelled to practice public relations in order to raise $235 million needed to construct the 1,776-mile-long railroad by obtaining and keeping federal loan guarantees band by establishing and maintaining an image attractive to potential bond buyers. Also, relationships had to be established and maintained with members of Congress, the California state legislature, and federal regulators; with workers and potential workers; and with journalists. In addition, the companies' images among the general public also had to be established and maintained. The railroad leaders sometimes farced public-relations dilemmas in which the material produced to build relationships with one audience might damage relationships with another audience. The dissertation concludes that, despite the enormous challenges faced int he construction of the railroad, the companies' leaders persisted in their attention to public relations and developed practices that continue to be used."--Abstract, p. iii-iv.
Author | : Association of American Railroads. Public Relations Dept |
Publisher | : |
Total Pages | : 100 |
Release | : 1959 |
Genre | : |
ISBN | : |
Download Report Book in PDF, Epub and Kindle
Author | : Committee on Public Relations of the Eastern Railroads |
Publisher | : |
Total Pages | : 1 |
Release | : 1924 |
Genre | : Railroads |
ISBN | : |
Download Have the Railroads a "guarantee"? Book in PDF, Epub and Kindle
Author | : |
Publisher | : |
Total Pages | : |
Release | : 1946 |
Genre | : Railroads |
ISBN | : |
Download Public Relations and the Railroads Book in PDF, Epub and Kindle
Author | : National Association of Owners of Railroad and Public Utility Securities |
Publisher | : |
Total Pages | : 3 |
Release | : 1921 |
Genre | : Railroads |
ISBN | : |
Download Important Communication Respecting Consolidation of Railroads from Committee on Public Relations Book in PDF, Epub and Kindle
Author | : Chicago, Rock Island, and Pacific Railway Company. Department of Personnel and Public Relations |
Publisher | : |
Total Pages | : 6 |
Release | : 1929 |
Genre | : Railroads |
ISBN | : |
Download Circulars Issued by the Personnel and Public Relations Department of the Chicago, Rock Island and Pacific Railway Company Book in PDF, Epub and Kindle
3 typescript circulars, dated July 8, 1929, July 31, 1929, and September 26, 1929, issued by the Chicago, Rock Island and Pacific Railway Company, Dept. of Personnel and Public Relations, to employees.
Author | : |
Publisher | : |
Total Pages | : 36 |
Release | : 1959 |
Genre | : Public relations |
ISBN | : |
Download Proceedings Book in PDF, Epub and Kindle