Producción y consumo sostenibles. Un estudio experimental de neuromarketing

Producción y consumo sostenibles. Un estudio experimental de neuromarketing
Author: José Luis Vázquez García
Publisher:
Total Pages: 0
Release: 2023
Genre:
ISBN:

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El presente trabajo profundiza en el conocimiento de la relación y relevancia de la producción y el consumo responsables en la consecución de las distintas dimensiones del desarrollo sostenible, así como, en concreto, el papel de las actitudes y comportamientos de los consumidores de cara a lograr los deseados avances en este ámbito. Con este fin se desarrolla un marco teórico-conceptual acerca de los antecedentes del concepto de desarrollo sostenible propuesto por Naciones Unidas en el Informe Brundtland de 1987 y otros hechos relevantes relacionados acaecidos desde entonces. Asimismo, se analiza la relación entre la producción y el consumo responsables con el desarrollo sostenible, tomando el ODS 12 de la Agenda 2030 y los avances en relación al mismo como obligado referente. Tras ello, se realiza un estudio experimental en el que se aplica una técnica de neuromarketing, el eye-tracking o seguimiento ocular, para determinar la influencia de la formación previa sobre etiquetado en la correcta interpretación de los sellos ambientales frente a reclamos comerciales por parte de una muestra de jóvenes consumidores. Finalmente, las conclusiones obtenidas se acompañan de una exposición de las limitaciones del estudio y la sugerencia de futuras líneas de investigación. Palabras clave: desarrollo sostenible; producción y consumo responsables (ODS 12); etiquetado ambiental; neuromarketing; eye-tracking.

Conocimiento y percepción del etiquetado de comercio justo. Un estudio experimental de neuromarketing

Conocimiento y percepción del etiquetado de comercio justo. Un estudio experimental de neuromarketing
Author: José María Vázquez García
Publisher:
Total Pages: 0
Release: 2023
Genre:
ISBN:

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El trabajo tiene por objeto analizar la relación y relevancia del comercio justo en la consecución de un desarrollo sostenible, y el papel que en la evolución de este comercio tienen su conocimiento por los consumidores, la percepción y las actitudes respecto al mismo de éstos. Para ello se plantea un marco teórico-conceptual sobre el desarrollo sostenible y sus dimensiones, y el papel del comercio justo con respecto a dicho desarrollo, en base a sus orígenes, su definición y principios orientadores. Asimismo, se valora el papel de las etiquetas de sostenibilidad y, en particular, de comercio justo, como elemento de información al consumidor, dependiendo de su tipología y su percepción.Tras lo anterior se plantea un estudio experimental de neuromarketing, aplicando la técnica de eye-tracking o seguimiento ocular y un cuestionario complementario para determinar la influencia del conocimiento del comercio justo y su percepción por los consumidores en las decisiones de compra, a partir del reconocimiento e interpretación de la información proporcionada mediante elementos gráficos (etiquetas) y textuales (mensajes) en los envases de los productos. A las conclusiones obtenidas se añaden una reflexión sobre limitaciones del estudio y sugerencias sobre posibles futuras líneas de investigación.Palabras clave: desarrollo sostenible; comercio justo; etiquetado de comercio justo; neuromarketing; eye-tracking.

Entertainment Industry Economics

Entertainment Industry Economics
Author: Harold L. Vogel
Publisher: Cambridge University Press
Total Pages: 503
Release: 2007-04-23
Genre: Business & Economics
ISBN: 113946499X

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In this newly revised book, Harold L. Vogel examines the business economics of the major entertainment enterprises: movies, music, television programming, broadcasting, cable, casino gambling and wagering, publishing, performing arts, sports, theme parks, and toys and games. The seventh edition has been further revised and broadened and differs from its predecessors by restructuring and repositioning the previous Internet chapter, including new material on the economics of networks and advertising, adding a new section on policy implications, and further expanding the section on recent theoretical work pertaining to box-office behaviour. The result is a comprehensive up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the United States and overseas. Investors, business executives, accountants, lawyers, arts administrators, and general readers will find that the book offers an invaluable guide to how entertainment industries operate.

Communication: Innovation & Quality

Communication: Innovation & Quality
Author: Miguel Túñez-López
Publisher: Springer
Total Pages: 507
Release: 2018-07-10
Genre: Technology & Engineering
ISBN: 3319918605

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This book explores the disruptive changes in the media ecosystem caused by convergence and digitization, and analyses innovation processes in content production, distribution and commercialisation. It has been edited by Professors Miguel Túñez-López (Universidade de Santiago de Compostela, Spain), Valentín-Alejandro Martínez-Fernández (Universidade da Coruña, Spain), Xosé López-García (Universidade de Santiago de Compostela, Spain), Xosé Rúas-Araújo (Universidade de Vigo, Spain) and Francisco Campos-Freire (Universidade de Santiago de Compostela, Spain). The book includes contributions from European and American experts, who offer their views on the audiovisual sector, journalism and cyberjournalism, corporate and institutional communication, and education. It particularly highlights the role of new technologies, the Internet and social media, including the ethics and legal dimensions. With 30 contributions, grouped into diverse chapters, on information preferences and uses in journalism, as well as public audiovisual policies in the European Union, related to governance, funding, accountability, innovation, quality and public service, it provides a reliable media resource and presents lines of future development.

Engaging Consumers through Branded Entertainment and Convergent Media

Engaging Consumers through Branded Entertainment and Convergent Media
Author: Parreno, Jose Marti
Publisher: IGI Global
Total Pages: 374
Release: 2015-04-30
Genre: Business & Economics
ISBN: 1466683430

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Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.

ICGR 2018 - Proceedings of the International Conference on Gender Research

ICGR 2018 - Proceedings of the International Conference on Gender Research
Author: Ana Azevedo
Publisher: Acpil
Total Pages: 650
Release: 2018-03-22
Genre: Social Science
ISBN: 9781911218777

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These proceedings represent the work of researchers participating in the International Conference on Gender Research (ICGR 2018) which is being hosted this year by the ISCAP in Porto, Portugal on 12-13 April 2018. ICGR is a new event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the areas surrounding Gender Research. It provides an important opportunity for researchers across a diverse range of fields all looking at aspects relating to Gender to come together with peers to share their varied and valuable experiences. The first day will be opened with a keynote presentation by Bruce I Newman from DePaul University in Chicago, USA who will address the topic Gender and Democracy. In the afternoon, there will be an additional keynote address on Empowering women in the IT/IS research: the importance of role models given by Isabel Ramos from, University of Minho, Portugal. The second day of the conference will be opened by Paola Paoloni from "NiccolÒ Cusano" University, Rome, Italy. Paola will be talking about A Relational Capital Dimension in Universities. In this event, participants will have the opportunity to have access to the latest research and developments concerning Gender Research and after an initial submission of 180 Abstracts, there will be 62 Research Papers, 8 PhD Research Papers, 2 Masters Papers, 1 Non-Academic and 4 Work in Progress Paper published in these Conference Proceedings. These papers represent truly global research in the field, with contributions from Australia, Belgium, Brazil, Canada, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, France, Germany, Greece, Iran, Italy, Kazakhstan, Lithuania, Malaysia, Mexico, Nepal, Nigeria, Pakistan, Philippines, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, The Netherlands, Turkey, UAE, UK and USA.

Consumption Culture in Europe: Insight into the Beverage Industry

Consumption Culture in Europe: Insight into the Beverage Industry
Author: Santos, Carmen R.
Publisher: IGI Global
Total Pages: 414
Release: 2013-01-31
Genre: Business & Economics
ISBN: 1466628588

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Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. Consumption Culture in Europe: Insight into the Beverage Industry brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.

Marketing and Smart Technologies

Marketing and Smart Technologies
Author: Álvaro Rocha
Publisher: Springer Nature
Total Pages: 783
Release: 2021-03-09
Genre: Technology & Engineering
ISBN: 9813341831

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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

The News Gap

The News Gap
Author: Pablo J. Boczkowski
Publisher: MIT Press
Total Pages: 317
Release: 2013-11-08
Genre: Language Arts & Disciplines
ISBN: 0262318199

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An analysis of divergent online news preferences of journalists and consumers and what this means for media and democracy in the digital age. The websites of major media organizations—CNN, USA Today, the Guardian, and others—provide the public with much of the online news they consume. But although a large proportion of the top stories these sites disseminate cover politics, international relations, and economics, users of these sites show a preference (as evidenced by the most viewed stories) for news about sports, crime, entertainment, and weather. In this book, Pablo Boczkowski and Eugenia Mitchelstein examine the divergence in preferences and consider its implications for the media industry and democratic life in the digital age. Drawing on analyses of more than 50,000 stories posted on twenty news sites in seven countries in North and South America and Western Europe, Boczkowski and Mitchelstein find that the gap in news preferences exists regardless of ideological orientation or national media culture, and that it is not affected by innovations in forms of storytelling, such as blogs and user-generated content on mainstream news sites. Drawing upon these findings, they explore the news gap's troubling consequences for the matrix that connects communication, technology, and politics in the digital age.

Converting to Organic Farming

Converting to Organic Farming
Author: Nicolas Lampkin
Publisher:
Total Pages: 120
Release: 1986
Genre: Organic farming
ISBN:

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Present methods in cereal and livestock farming are discussed and practical guidelines on soil fertility, manure management, rotation, weed, disease and pest control, livestock husbandry and economic implications of changing to an organic system are inventarised and explained