Printing and Promotion Handbook

Printing and Promotion Handbook
Author: Daniel Melcher
Publisher:
Total Pages: 460
Release: 1956
Genre: Advertising layout and typography
ISBN:
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"The Printing and Promotion Handbook has been written for people - including beginners - who have to buy printing and direct mail services; for those who have to plan or prepare advertising, publicity, or information material of any kind, from covering letters to bound books; for anyone, in fact, who attempts to influence others by the printed or duplicated word." -page vi.

Handbook of Publishing and Printing

Handbook of Publishing and Printing
Author: United States. Department of Commerce. Office of Publications
Publisher:
Total Pages: 52
Release: 1974
Genre: Authorship
ISBN:
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The Green Design and Print Production Handbook

The Green Design and Print Production Handbook
Author: Adrian Bullock
Publisher: Hachette UK
Total Pages: 239
Release: 2013-07-01
Genre: Business & Economics
ISBN: 178157085X
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The Green Design and Print Production Handbook' shows how you can create a green business culture, reduce your environmental footprint and help the planet. Adopting a cradle-to-grave approach, the book explores green raw materials and green design, and how eco-friendly practices can be integrated into prepress, printing, distribution and even ‘beyond the door’, in relation to returns. 'The Green Design and Print Production Handbook'looks at the global context and frameworks for action, the unique challenges facing the industry – be it book, magazine, or newspaper publishing or print for packaging and promotion – and how it can respond. This book is for anyone who works with print, from publishers, printers, distributors and retailers to writers, editors, designers and sales reps. Explaining how sustainable processes can be achieved without damaging the bottom line, it also introduces eco-friendly working practices that will benefit your business.

The Sales Promotion Handbook

The Sales Promotion Handbook
Author: Dartnell Corporation
Publisher:
Total Pages: 1110
Release: 1954
Genre: Advertising
ISBN:
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The Fine Print of Self-Publishing

The Fine Print of Self-Publishing
Author: Mark Levine
Publisher: Publish Green
Total Pages: 171
Release: 2011
Genre: Language Arts & Disciplines
ISBN: 1935098748
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The Fine Print of Self-Publishing (Fourth Edition) offers a comprehensive guide to the self-publishing world, and is a must-read for any author considering self-publishing his or her book.

Print Formats and Finishes

Print Formats and Finishes
Author: Edward Denison
Publisher: Rotovision
Total Pages: 258
Release: 2010-08
Genre: Art
ISBN: 2888931362
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Print Formats and Finishes is a comprehensive resource on formats, materials and finishes. This book explores the production and manufacturing aspects of a range of products including CD and DVD packaging, bags and labels, brochures, sustainable design products, product packaging, and promotional items. With succinct text and specially commissioned photos it shows, at one glance, the effects that can be created and the printing and production techniques used to achieve them. Work across all budgets and production/print runs is showcased, revealing the skills and techniques that allow creative solutions that grab audience attention and sell. For ideas on everything from mass-mail flyers, unique CD packaging, to customized products and packaging, The Print and Production Finishes Sourcebook is an indispensable ideas sourcebook and practical guide. By analyzing the best in the business, it gives readers a thorough understanding of materials, and of print and production processes that can be applied to any job.

Handbook of the Economics of Marketing

Handbook of the Economics of Marketing
Author:
Publisher: Elsevier
Total Pages: 632
Release: 2019-09-19
Genre: Business & Economics
ISBN: 0444637656
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Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics