Pricing Strategies for Library and Information Services
Author | : Johan Leif Olaisen |
Publisher | : |
Total Pages | : 32 |
Release | : 1990 |
Genre | : |
ISBN | : |
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Author | : Johan Leif Olaisen |
Publisher | : |
Total Pages | : 32 |
Release | : 1990 |
Genre | : |
ISBN | : |
Author | : Johan L. Olaisen |
Publisher | : |
Total Pages | : 22 |
Release | : 1990 |
Genre | : |
ISBN | : |
Author | : International Development Research Centre (Canada) |
Publisher | : IDRC |
Total Pages | : 483 |
Release | : 1999 |
Genre | : Business & Economics |
ISBN | : 0889368171 |
Contributed articles presented at a workshop held in 1994.
Author | : Dinesh K. Gupta |
Publisher | : Walter de Gruyter |
Total Pages | : 436 |
Release | : 2006-05-02 |
Genre | : Language Arts & Disciplines |
ISBN | : 3598440197 |
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Author | : Stephen A. Roberts |
Publisher | : Walter de Gruyter |
Total Pages | : 432 |
Release | : 2013-02-07 |
Genre | : Language Arts & Disciplines |
ISBN | : 3110963175 |
Author | : |
Publisher | : |
Total Pages | : 120 |
Release | : 1985 |
Genre | : Academic libraries |
ISBN | : |
Author | : Stephen Andrew Roberts |
Publisher | : Butterworth-Heinemann |
Total Pages | : 208 |
Release | : 1985 |
Genre | : Business & Economics |
ISBN | : |
Author | : Suzanne Walters |
Publisher | : New York : Neal-Schuman Publishers |
Total Pages | : 120 |
Release | : 1992 |
Genre | : Business & Economics |
ISBN | : |
Explains how librarians can use marketing principles and techniques to attract more people seeking information and services, and also to increase the support among public officials, civil and neighborhood associations, and other groups and individuals. Acidic paper. Annotation copyrighted by Book News, Inc., Portland, OR.
Author | : John Crawford |
Publisher | : Routledge |
Total Pages | : 137 |
Release | : 2000 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780851424439 |
Provides update to current thinking about, and reasons for, service evaluation of libraries in the UK. Examines quantitative and qualitative methods including questionnaires, focus groups, suggestions boxes and interview techniques.Problems arising from survey outcomes are summarised and long-term evaluation and the relevance of benchmarking are discussed.Contains case studies covering survey work in public, academic and special libraries; charters and service level agreements; and examples of relevant research projects.New chapter on performance measurement in the electronic library.
Author | : Madeline J. Daubert |
Publisher | : |
Total Pages | : 80 |
Release | : 1997 |
Genre | : Decision making |
ISBN | : |