Marketing Renewable Energy

Marketing Renewable Energy
Author: Carsten Herbes
Publisher: Springer
Total Pages: 398
Release: 2017-06-23
Genre: Business & Economics
ISBN: 3319464272
GET BOOK

Download Marketing Renewable Energy Book in PDF, Epub and Kindle

This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.

Power Marketing and Renewable Energy

Power Marketing and Renewable Energy
Author:
Publisher:
Total Pages: 0
Release: 1997
Genre:
ISBN:
GET BOOK

Download Power Marketing and Renewable Energy Book in PDF, Epub and Kindle

Power marketing refers to wholesale and retail transactions of electric power made by companies other than public power entities and the regulated utilities that own the generation and distribution lines. The growth in power marketing has been a major development in the electric power industry during the last few years, and power marketers are expected to realize even more market opportunities as electric industry deregulation proceeds from wholesale competition to retail competition. This Topical Issues Brief examines the nature of the power marketing business and its relationship with renewable power. The information presented is based on interviews conducted with nine power marketing companies, which accounted for almost 54% of total power sales by power marketers in 1995. These interviews provided information on various viewpoints of power marketers, their experience with renewables, and their respective outlooks for including renewables in their resource portfolios. Some basic differences exist between wholesale and retail competition that should be recognized when discussing power marketing and renewable power. At the wholesale level, the majority of power marketers stress the commodity nature of electricity. The primary criteria for developing resource portfolios are the same as those of their wholesale customers: the cost and reliability of power supplies. At the retail level, electricity may be viewed as a product that includes value-added characteristics or services determined by customer preferences.

Investing in the Renewable Power Market

Investing in the Renewable Power Market
Author: Tom Fogarty
Publisher: Wiley
Total Pages: 205
Release: 2012-03-13
Genre: Business & Economics
ISBN: 9780470878262
GET BOOK

Download Investing in the Renewable Power Market Book in PDF, Epub and Kindle

The financial challenges facing clean energy installations The path to the widespread adoption of renewable energy is littered with major technological legal, political, and financial challenges. Investing in the Renewable Power Market is a reality check for the mass roll out of green energy and its financial dominance of the world energy market, focusing on real energy costs and global energy needs over the next decade. If green energy is to be truly successful, the market must be properly understood, so that dreams of a green future do not lead to actual energy nightmares. The first book to cover the major investing challenges and monetary constraints placed on electric power companies as they race to meet their green energy requirements, Investing in the Renewable Power Market explains how generating electricity is totally different from other energy enterprises in that it is highly regulated and its product cannot be stored. This combination greatly affects the finances of renewable power and influences how investors should navigate the energy market. To help the reader better understand the current state of the alternative energy industry, the book: Details the challenges facing green energy, such as the fact that it is priced compared to natural gas, which is currently at an all-time low Analyzes real energy costs and the global demand for energy over the next decade Describes why, in the short term, investment opportunities with renewable power will be with financial and operational restructurings The green energy market is currently facing enormous challenges, but Investing in the Renewable Power Market explains the real costs of energy, the future of the energy market, and how to profit in both the long and short term.

Green Power Marketing in the United States

Green Power Marketing in the United States
Author: Lori Bird
Publisher:
Total Pages: 0
Release: 2006
Genre: Electric utilities
ISBN:
GET BOOK

Download Green Power Marketing in the United States Book in PDF, Epub and Kindle

Voluntary consumer decisions to purchase electricity supplied by renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering 'green power' options to their customers. Since then, these products have become more prevalent, both from traditional utilities and from marketers operating in states that have introduced competition into their retail electricity markets. Today, more than half of all U.S. consumers have an option to purchase some type of green power product from a retail electricity provider. Currently, more than 600 utilities, or about 20% of utilities nationally, offer green power programs to customers. These programs allow customers to purchase some portion of their power supply as renewable energy, almost always at a higher price, or to contribute funds for the utility to invest in renewable energy development. The term 'green pricing' is typically used to refer to these utility programs offered in regulated or noncompetitive electricity markets. This report documents green power marketing activities and trends in the United States.

Electricity from Renewable Resources

Electricity from Renewable Resources
Author: National Research Council
Publisher: National Academies Press
Total Pages: 386
Release: 2010-04-05
Genre: Science
ISBN: 030913708X
GET BOOK

Download Electricity from Renewable Resources Book in PDF, Epub and Kindle

A component in the America's Energy Future study, Electricity from Renewable Resources examines the technical potential for electric power generation with alternative sources such as wind, solar-photovoltaic, geothermal, solar-thermal, hydroelectric, and other renewable sources. The book focuses on those renewable sources that show the most promise for initial commercial deployment within 10 years and will lead to a substantial impact on the U.S. energy system. A quantitative characterization of technologies, this book lays out expectations of costs, performance, and impacts, as well as barriers and research and development needs. In addition to a principal focus on renewable energy technologies for power generation, the book addresses the challenges of incorporating such technologies into the power grid, as well as potential improvements in the national electricity grid that could enable better and more extensive utilization of wind, solar-thermal, solar photovoltaics, and other renewable technologies.

Green Power Marketing in the United States

Green Power Marketing in the United States
Author:
Publisher:
Total Pages: 70
Release: 2003
Genre:
ISBN:
GET BOOK

Download Green Power Marketing in the United States Book in PDF, Epub and Kindle

Voluntary consumer decisions to purchase electricity supplied from renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering''green power'' options to their customers. Since then, these products have become more prevalent both from utilities and in states that have introduced competition into their retail electricity markets. Today, nearly 50% of all U.S. consumers have an option to purchase some type of green power product from a retail electricity provider. Currently, more than 350 investor-owned utilities, rural electric cooperatives, and other publicly owned utilities in 33 states offer green power programs. This report provides an overview of green power marketing activity in the United States. It describes green power product offerings, consumer response, and recent industry trends. The three distinct markets for green power are discussed in turn.

Green Power Marketing in the United States

Green Power Marketing in the United States
Author: Lori Bird
Publisher:
Total Pages: 60
Release: 2007
Genre: Electric utilities
ISBN:
GET BOOK

Download Green Power Marketing in the United States Book in PDF, Epub and Kindle

This report documents green power marketing activities and trends in the United States, focusing on consumer decisions to purchase electricity supplied from renewable energy sources and how this choice represents a powerful market support mechanism for renewable energy development. The report presents aggregate green power sales data for all voluntary purchase markets across the United States. It also provides summary data on utility green pricing programs offered in regulated electricity markets, on green power marketing activity in competitive electricity markets, and green power sold to voluntary purchasers in the form of renewable energy certificates. It also includes a discussion of key market trends and issues.