Political Polling
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Author | : Kirby Goidel |
Publisher | : LSU Press |
Total Pages | : 157 |
Release | : 2011-05-02 |
Genre | : Language Arts & Disciplines |
ISBN | : 0807137847 |
Download Political Polling in the Digital Age Book in PDF, Epub and Kindle
The 2008 presidential election provided a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge conventional understandings about how to measure and report public preferences. In the wake of these significant changes, Political Polling in the Digital Age, edited by Kirby Goidel, offers timely and insightful interpretations of the impact these trends will have on polling. In this groundbreaking collection, contributors place recent developments in public-opinion polling into a broader historical context, examine how to construct accurate meanings from public-opinion surveys, and analyze the future of public-opinion polling. Notable contributors include Mark Blumenthal, editor and publisher of Pollster.com; Anna Greenberg, a leading Democratic pollster; and Scott Keeter, director of survey research for the Pew Research Center. In an era of increasingly personalized and interactive communications, accurate political polling is more difficult and also more important. Political Polling in the Digital Age presents fresh perspectives and relevant tactics that demystify the variable world of opinion taking.
Author | : Jeffrey M. Stonecash |
Publisher | : Rowman & Littlefield Publishers |
Total Pages | : 189 |
Release | : 2008-07-25 |
Genre | : Political Science |
ISBN | : 1461722357 |
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Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.
Author | : Mark Pack |
Publisher | : Reaktion Books |
Total Pages | : 353 |
Release | : 2022-05-13 |
Genre | : Political Science |
ISBN | : 1789145686 |
Download Polling UnPacked Book in PDF, Epub and Kindle
From a political-polling expert, an eye-opening—and hilarious—look at the origins of polls and how they have been used and abused ever since. Opinion polls dominate media coverage of politics, especially elections. But how do the polls work? How do we tell the good from the bad? And in light of recent polling disasters, can we trust them at all? Polling UnPacked gives us the full story, from the first rudimentary polls in the nineteenth century, through attempts by politicians to ban polling in the twentieth century, to the very latest techniques and controversies from the last few years. Equal parts enlightening and hilarious, the book requires no prior knowledge of polling or statistics to understand. But even hardened pollsters will find much to enjoy, from how polling has been used to help plan military invasions to why an exhausted interviewer was accidentally instrumental in inventing exit polls. Written by a former political pollster and the creator of Britain’s foremost polling-intention database, Polling UnPacked reveals which opinion polls to trust, which to ignore, and which, frankly, to laugh at. It will change the way we see political coverage forever.
Author | : Michael A. Genovese |
Publisher | : State University of New York Press |
Total Pages | : 205 |
Release | : 2012-02-01 |
Genre | : Political Science |
ISBN | : 0791485099 |
Download Polls and Politics Book in PDF, Epub and Kindle
This hard-hitting and engaging examination of polls and American politics asks an essential question: do polls contribute to the vitality of our democracy or are they undermining the health of our political system? Leading scholars address several key issues such as how various types of polls affect democracy, the meaning attributed to polling data by citizens and the media, the use of polls by presidents, and how political elites respond—or do not respond—to public polls. The contributors assert that while polls tread a fine line between informing and manipulating the public, they remain valuable so long as a robust democracy obliges its political leaders to respond to the expressed will of the people.
Author | : Kenneth F Warren |
Publisher | : Routledge |
Total Pages | : 384 |
Release | : 2018-02-15 |
Genre | : Political Science |
ISBN | : 0429968450 |
Download In Defense Of Public Opinion Polling Book in PDF, Epub and Kindle
In the 2000 national elections, $100 million was spent on campaign polling alone. A $5 billion industry from Gallup to Zogby, public opinion polling is growing rapidly with the explosion of consumer-oriented market research, political and media polling, and controversial Internet polling. By many measures from editorial cartoons to bumper stickers we hate pollsters and their polls. We think of polling as hopelessly flawed, invasive of our privacy, and just plain annoying. At times we even argue that polling is illegal, unconstitutional, and downright un-American. Yet we crave the information polling provides. What do other Americans think about gun control? School vouchers? Airline performance?
Author | : Robert M Worcester |
Publisher | : Springer |
Total Pages | : 258 |
Release | : 1983-10-06 |
Genre | : Social Science |
ISBN | : 1349057444 |
Download Political Opinion Polling Book in PDF, Epub and Kindle
Author | : Kirby Goidel |
Publisher | : LSU Press |
Total Pages | : 183 |
Release | : 2011-05-02 |
Genre | : Political Science |
ISBN | : 080713953X |
Download Political Polling in the Digital Age Book in PDF, Epub and Kindle
The 2008 presidential election provided a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge conventional understandings about how to measure and report public preferences. In the wake of these significant changes, Political Polling in the Digital Age, edited by Kirby Goidel, offers timely and insightful interpretations of the impact these trends will have on polling. In this groundbreaking collection, contributors place recent developments in public-opinion polling into a broader historical context, examine how to construct accurate meanings from public-opinion surveys, and analyze the future of public-opinion polling. Notable contributors include Mark Blumenthal, editor and publisher of Pollster.com; Anna Greenberg, a leading Democratic pollster; and Scott Keeter, director of survey research for the Pew Research Center. In an era of increasingly personalized and interactive communications, accurate political polling is more difficult and also more important. Political Polling in the Digital Age presents fresh perspectives and relevant tactics that demystify the variable world of opinion taking.
Author | : G. Elliott Morris |
Publisher | : W. W. Norton & Company |
Total Pages | : 175 |
Release | : 2022-07-12 |
Genre | : Political Science |
ISBN | : 039386698X |
Download Strength in Numbers: How Polls Work and Why We Need Them Book in PDF, Epub and Kindle
An insightful exploration of political polling and a bold defense of its crucial role in a modern democracy. Public opinion polling is the ultimate democratic process; it gives every person an equal voice in letting elected leaders know what they need and want. But in the eyes of the public, polls today are tarnished. Recent election forecasts have routinely missed the mark and media coverage of polls has focused solely on their ability to predict winners and losers. Polls deserve better. In Strength in Numbers, data journalist G. Elliott Morris argues that the larger purpose of political polls is to improve democracy, not just predict elections. Whether used by interest groups, the press, or politicians, polling serves as a pipeline from the governed to the government, giving citizens influence they would otherwise lack. No one who believes in democracy can afford to give up on polls; they should commit, instead, to understanding them better. In a vibrant history of polling, Morris takes readers from the first semblance of data-gathering in the ancient world through to the development of modern-day scientific polling. He explains how the internet and “big data” have solved many challenges in polling—and created others. He covers the rise of polling aggregation and methods of election forecasting, reveals how data can be distorted and misrepresented, and demystifies the real uncertainty of polling. Candidly acknowledging where polls have gone wrong in the past, Morris charts a path for the industry’s future where it can truly work for the people. Persuasively argued and deeply researched, Strength in Numbers is an essential guide to understanding and embracing one of the most important and overlooked democratic institutions in the United States.
Author | : W. Joseph Campbell |
Publisher | : Univ of California Press |
Total Pages | : 366 |
Release | : 2024-02-20 |
Genre | : Political Science |
ISBN | : 0520397827 |
Download Lost in a Gallup Book in PDF, Epub and Kindle
This update of a lively, first-of-its-kind study of polling misfires and fiascoes in U.S. presidential campaigns takes up pollsters’ failure over the decades to offer accurate assessments of the most important of American elections. Lost in a Gallup tells the story of polling flops and failures in presidential elections since 1936. Polls do go bad, as outcomes in 2020, 2016, 2012, 2004, and 2000 all remind us. This updated edition includes a new chapter and conclusion that address the 2020 polling surprise and considers whether polls will get it right in 2024. As author W. Joseph Campbell discusses, polling misfires in presidential elections are not all alike. Pollsters have anticipated tight elections when landslides have occurred. They have pointed to the wrong winner in closer elections. Misleading state polls have thrown off expected national outcomes. Polling failure also can lead to media error. Journalists covering presidential races invariably take their lead from polls. When polls go bad, media narratives can be off-target as well. Lost in a Gallup encourages readers to treat election polls with healthy skepticism, recognizing that they could be wrong.
Author | : Susan Herbst |
Publisher | : University of Chicago Press |
Total Pages | : 244 |
Release | : 1995-08-15 |
Genre | : Political Science |
ISBN | : 9780226327433 |
Download Numbered Voices Book in PDF, Epub and Kindle
Quantifying the American mood through opinion polls appears to be an unbiased means for finding out what people want. But in Numbered Voices, Susan Herbst demonstrates that the way public opinion is measured affects the use that voters, legislators, and journalists make of it. Exploring the history of public opinion in the United States from the mid-nineteenth century to the present day, Herbst shows how numbers served both instrumental and symbolic functions, not only conveying neutral information but creating a basis authority. Addressing how the quantification of public opinion has affected contemporary politics and the democratic process, Herbst asks difficult but fundamental questions about the workings of American politics. "An original and thought-provoking analysis of why we have polls, what they accomplish, and how they affect the current political scene. Herbst's scholarship is impeccable, her writing is clear and crisp, and her findings are original. . . . Every reader will benefit by carefully weighing the issues she raises and the conclusions she draws."—Doris A. Graber, Political Science Quarterly "An intelligent, theoretically rich, and historically broad account of public opinion over several millennia. . . . The historical accounts are interesting and her interpretations are thought-provoking."—Paul Brace, Journal of American History