Political Communication in Direct Democratic Campaigns
Author | : H. Kriesi |
Publisher | : Springer |
Total Pages | : 282 |
Release | : 2011-12-02 |
Genre | : Political Science |
ISBN | : 023034321X |
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Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the politicians' strategies, media coverage and the opinion formation of the public in three campaigns, this book argues that the campaigns are more enlightening than manipulating.