Poetics of the Poster

Poetics of the Poster
Author: David H. T. Scott
Publisher: Liverpool University Press
Total Pages: 129
Release: 2010-01-01
Genre: Art
ISBN: 1846314860

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This book sets out to explore the way, with the onset of a new and integral relationship between text and image, the modern poster is able to evolve distinctive persuasive strategies that will transform modern advertising. The book shows how this fundamental development is closely related to contemporary developments in the visual arts - in particular Futurism and Art Deco - and reflects the increasing cross-fertilisation and symbiosis between art and graphic design. The book focuses in particular on the way conventional textual strategies - metaphor, metonymy, rebus - are adapted by the modern poster to produce visual or textual/visual equivalents which, through their employment of combined pictorial and linguistic elements maximise their attractive or persuasive power over the viewer/reader. A key aim of the book is to clarify the assumptions on which semiology (the study of signs) is based in the context of modern poster artists' practice. The text/image relation is explored through five chapters focussing on (1) the rhetoric of image/text in general; (2) text and image in airline logos: British Airways and Air France; (3) visual metonymies in boxing posters; (4) text and image in posters expressing speed; (5) text/image in Swiss tourist posters. There are approximately 120 colour illustrations arranged in groups that reflect the different orientations of the chapters.

The Art of the Literary Poster

The Art of the Literary Poster
Author: Allison Rudnick
Publisher: Metropolitan Museum of Art
Total Pages: 252
Release: 2024-03-07
Genre: Antiques & Collectibles
ISBN: 1588397742

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Spurred by innovations in printing technology, the modern poster emerged in the 1890s as a popular form of visual culture in the United States. Created by some of the best-known illustrators and graphic designers of the period—including Will H. Bradley, Florence Lundborg, Edward Penfield, and Ethel Reed—these advertisements for books and high-tone periodicals such as Harper’s and Lippincott’s went beyond the realm of commercial art, incorporating bold, stylized imagery and striking typography. This book, based on the renowned Leonard A. Lauder Collection, explores the craze for literary posters, which became sought after collectibles even in their day. It offers new scholarly perspectives that address the aesthetic sophistication and modernity of the literary poster; the impact of early experiments in the field of advertising psychology; the expanded opportunities for women artists, who played an important role in advancing the so-called poster style; and the printmaking techniques that artists employed in this novel art form. A lively survey of a little-known but highly influential period in graphic design, The Art of the Literary Poster is sure to delight enthusiasts of illustration, advertising, and book arts.

The Lost Second Book of Aristotle's "Poetics"

The Lost Second Book of Aristotle's
Author: Walter Watson
Publisher: University of Chicago Press
Total Pages: 317
Release: 2012-06-27
Genre: Literary Criticism
ISBN: 0226875083

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Of all the writings on theory and aesthetics - ancient, medieval, or modern - the most important is indisputably Aristotle's "Poetics", the first philosophical treatise to propound a theory of literature. The author offers a fresh interpretation of the lost second book of Aristotle's "Poetics".

Poster Poetry

Poster Poetry
Author: Laura Yoder
Publisher:
Total Pages: 64
Release: 2012
Genre: Amish
ISBN:

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Fashioned Texts and Painted Books

Fashioned Texts and Painted Books
Author: Erin E. Edgington
Publisher: UNC Press Books
Total Pages: 273
Release: 2017-10-01
Genre: Poetry
ISBN: 146963578X

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Fashioned Texts and Painted Books examines the folding fan's multiple roles in fin-de-siecle and early twentieth-century French literature. Focusing on the fan's identity as a symbol of feminine sexuality, as a collectible art object, and, especially, as an alternative book form well suited to the reception of poetic texts, the study highlights the fan's suitability as a substrate for verse, deriving from its myriad associations with coquetry and sex, flight, air, and breath. Close readings of Stephane Mallarme's eventails of the 1880s and 1890s and Paul Claudel's Cent phrases pour eventails (1927) consider both text and paratext as they underscore the significant visual interest of this poetry. Works in prose and in verse by Octave Uzanne, Guy de Maupassant, and Marcel Proust, along with fan leaves by Edgar Degas, Edouard Manet, Berthe Morisot, and Paul Gauguin, serve as points of comparison that deepen our understanding of the complex interplay of text and image that characterizes this occasional subgenre. Through its interrogation of the correspondences between form and content in fan poetry, this study demonstrates that the fan was, in addition to being a ubiquitous fashion accessory, a significant literary and art historical object straddling the boundary between East and West, past and present, and high and low art.

The Naming of Cats

The Naming of Cats
Author: T. S. Eliot
Publisher: Faber & Faber
Total Pages: 32
Release: 2021-11-02
Genre: Juvenile Nonfiction
ISBN: 0571352820

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The Naming of Cats is a difficult matter, It isn't just one of your holiday games; You may think at first I'm as mad as a hatter When I tell you, a cat must have THREE DIFFERENT NAMES. The first poem in Eliot's Old Possum's Book of Practical Cats is a brilliant introduction to the fabulous world of Cats, featuring names such as Bombalurina and Munkustrap - made famous by the recent film! The seventh gorgeous Cats picture book with lively and colourful illustrations by Arthur Robins. Perfect for reading aloud, singing or performing!

Poetry of the Poster

Poetry of the Poster
Author: Adriana Dredge
Publisher:
Total Pages: 134
Release: 2020
Genre:
ISBN: 9782981632135

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Month-by-Month Poetry Poster Pack

Month-by-Month Poetry Poster Pack
Author: Scholastic Books
Publisher: Scholastic
Total Pages: 24
Release: 2002-06-01
Genre: Education
ISBN: 9780439387798

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Brighten your classroom with 10 full-color poetry posters, one for each month of the school year! Each poster features a kid-pleasing poem from a favorite poet—and an opportunity to build vocabulary, develop an awareness of rhyme and rhythm, and enjoy word play. You’ll also find a teaching guide with fresh and fun activities and reproducibles that build literacy and help kids get the most from each poster. Great for bulletin boards! For use with Grades K-3.

Signs That Sing

Signs That Sing
Author: Heather Maring
Publisher: University Press of Florida
Total Pages: 235
Release: 2017-06-13
Genre: Literary Criticism
ISBN: 0813052920

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“A critically sophisticated leap forward in the study of early medieval literature, Signs That Sing issues a bold challenge to long-held preconceptions about the relationships underlying Old English poetry between past and present, pagan and Christian, and oral and literary.”—Joseph Falaky Nagy, author of Conversing with Angels and Ancients: Literary Myths of Medieval Ireland “Maring sidesteps simplistic oral versus literary schools of thought as she considers Old English verse as the product of an emergent hybrid form, representing a fusion of native poetics and Christian beliefs and practices. A welcome contribution to oral poetics and the understanding of the earliest period of English literature.”—John D. Niles, author of The Idea of Anglo-Saxon England 1066–1901: Remembering, Forgetting, Deciphering, and Renewing the Past “Elegantly shows how the elements of oral poetry continued to inspire the authors of Old English verse long after their conversion to Christianity. Far from being antiquarian relics, the themes of oral verse joined with learned exegesis and ritual performances to form a rich source of metaphorical meaning in Old English poetry, which this book brilliantly opens up to modern readers.”—Emily V. Thornbury, author of Becoming a Poet in Anglo-Saxon England In Signs That Sing, Heather Maring argues that oral tradition, ritual, and literate Latinbased practices are dynamically interconnected in Old English poetry. Resisting the tendency to study these different forms of expression separately, Maring contends that poets combined them in hybrid techniques that were important to the development of early English literature. Maring examines a variety of texts, including Beowulf, The Battle of Maldon, Deor, The Dream of the Rood, Genesis A/B, The Advent Lyrics, and select riddles. She shows how themes and typescenes from oral tradition—devouring-the-dead, the lord-retainer, the poet-patron, and the sea voyage—become metaphors for sacred concepts in the hands of Christian authors. She also cites similarities between oral-traditional and ritual signs to describe how poets systematically employed ritual signs in written poems to dramatic effect. The result, Maring demonstrates, is richly elaborate verse filled with shared symbols and themes that would have been highly meaningful and widely understood by audiences at the time.

In the American Grain

In the American Grain
Author: Wanda M. Corn
Publisher:
Total Pages: 68
Release: 1991
Genre: Billboards
ISBN:

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