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| Author | : S. Steinberg |
| Publisher | : Juta and Company Ltd |
| Total Pages | : 316 |
| Release | : 1999-10-31 |
| Genre | : Business & Economics |
| ISBN | : 9780702152108 |
This series covers topics in interpersonal, small-group, organizational and mass communication. Each chapter offers an overview, a list of key terms and learning objectives while activities reinforce and expand learning through self-evaluation.
| Author | : Sheila Steinberg |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 1999 |
| Genre | : Persuasion (Rhetoric) |
| ISBN | : 9780720152401 |
| Author | : Dean M. Brenner |
| Publisher | : John Wiley & Sons |
| Total Pages | : 24 |
| Release | : 2007-04-13 |
| Genre | : Business & Economics |
| ISBN | : 0470073187 |
Someone who writes a book about persuasive communication should be able to present information in a masterful, engaging style. Dean M. Brenner saw this challenge and conquered it. His book is a pleasure to read, thanks to his first-rate writing and valuable ideas. To add to the fun, he peppers his chapters with many witty quotes about public speaking, like this from Mark Twain: "It usually takes more than three weeks to prepare a good impromptu speech." Brenner's top-notch book will teach you how to influence others with your communication and presentation skills. And if he repeats himself a little, it's just so you'll know what to emphasize. getAbstract recommends this book to salespeople, coaches, politicians and managers, and to anyone else who must stand up and speak. Start reading now if you want to emulate the smooth-talking guy Twain once praised by saying, "He could persuade a fish to come and take a walk with him."
| Author | : Jay A. Conger |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 81 |
| Release | : 2008-09-08 |
| Genre | : Business & Economics |
| ISBN | : 1633691020 |
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
| Author | : James B. Stiff |
| Publisher | : Guilford Publications |
| Total Pages | : 401 |
| Release | : 2016-08-22 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1462526845 |
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. ÿ New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
| Author | : Bryce Odonal |
| Publisher | : |
| Total Pages | : 106 |
| Release | : 2021-08 |
| Genre | : |
| ISBN | : |
This book will change your opinion about how to be effective when communicating. In a world where attention spans are getting shorter and shorter, learning how to be a persuasive communicator without manipulating anyone becomes even more important. It is important to be open and authentic as your intended audience needs to believe you can be trusted and your goals and objectives fit well with theirs. In this book, you will discover: - The means to persuade - Manipulation vs persuasion - Simple message - Capturing their attention early - Making it sticky - Helping others find their win And so much more! Scroll up and click the "Buy now with 1-Click" button to get your copy now!
| Author | : Kristie Sigler |
| Publisher | : Kendall/Hunt Publishing Company |
| Total Pages | : 277 |
| Release | : 2021-08-30 |
| Genre | : |
| ISBN | : 9781792472626 |
A text with a unique compilation with a three-part focus: persuasion, writing, and speaking. Professors can adapt the order of chapters to meet the needs of their course structure. Students can study current theory and research in persuasion while sharpening their research, writing, and speaking skills.
| Author | : Juliet Erickson |
| Publisher | : Yellow Kite |
| Total Pages | : 201 |
| Release | : 2005-08-01 |
| Genre | : Self-Help |
| ISBN | : 1444722417 |
You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen – whether a new business, community project or innovative idea – the one crucial factor by which it will stand or fall is how well you can communicate it to others. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative tois realised. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.
| Author | : Richard Storey |
| Publisher | : Gower Publishing, Ltd. |
| Total Pages | : 252 |
| Release | : 1997 |
| Genre | : Business communication |
| ISBN | : 9780566078194 |
Richard Storey's ground-breaking book reveals the secrets of successful persuaders. In it he sets out the principles governing the influencing process and looks at a range of situations in which we apply them. He identifies four main personality types and shows which communication styles work best for each. With examples, exercises and checklists, and separate chapters on writing, telephoning and presentation, his book provides a comprehensive guide to persuading people to do what you want them to. The Art of Persuasive Communication is described by the author as 'a do-it-yourself influencing kit', designed to help you find the techniques that work for you.
| Author | : Kurt Mortensen |
| Publisher | : AMACOM |
| Total Pages | : 337 |
| Release | : 2008-06-11 |
| Genre | : Business & Economics |
| ISBN | : 0814410251 |
Through his Persuasion Institute, Kurt Mortensen has sought out and studied the Persuasion IQ (PQ) of the world’s top influencers. Now, in this game-changing guide, he’s leveraging his vast knowledge to teach readers the essential habits, traits, and behaviors necessary to cultivate their natural persuasive abilities. Concentrating on the 10 major Persuasion IQ skills, the book provides readers an opportunity to assess their own PQ, identify their strengths and weaknesses, and start down a path to enormous success and wealth. Readers will discover powerful techniques that enable them to: read people quickly; create instant trust; get others to take immediate action; close more sales; win over clients; accelerate business success; earn what they're really worth; influence others to accept their points of view; win negotiations; enhance relationships; and--most important--hear the magical word “yes” more often!Your professional success, your income, and even your personal relationships depend on your ability to persuade, influence, and motivate other people. Whether you are selling a product, presenting an idea, or asking for a raise, persuasion is the magic ingredient. This powerful, life-changing book will transform anyone into a persuasion genius.
