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| Author | : Tom Sant |
| Publisher | : AMACOM/American Management Association |
| Total Pages | : 260 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 9780814427583 |
Use the latest technology and techniques to craft winning proposals.
| Author | : Tom Sant |
| Publisher | : AMACOM Div American Mgmt Assn |
| Total Pages | : 289 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 081441785X |
Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs-few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals. This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. The new edition includes more valuable information than ever before, including: * Essential questions for qualifying opportunities * Ways to "power up" cover letters and executive summaries * Advice for overcoming "value paranoia" * Guidelines for incorporating proof into a proposal * Tips for winning renewal contracts. Most people find proposal writing to be tedious and time-consuming-and their documents show it. With clear instructions as well as before-and-after samples, Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business.
| Author | : Tom Sant |
| Publisher | : AMACOM/American Management Association |
| Total Pages | : 214 |
| Release | : 1992 |
| Genre | : Business & Economics |
| ISBN | : 9780814451007 |
Provides a step-by-step process to help you write and deliver successful client proposals, discusses how to create letter, formal, research, and grant proposals
| Author | : Richard C. Freed |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 320 |
| Release | : 2010-11-19 |
| Genre | : Business & Economics |
| ISBN | : 0071742336 |
Winning proposals that turn prospects into clients Based on the proposal-writing system used at A.T. Kearney and KPMG Peat Marwick, Writing Winning Business Proposals features proven strategies, along with worksheets and other tools that clearly show clients what they want and will easily seal the deal. Thoroughly updated, the third edition offers general guidelines that apply to all business proposals making this the must-have proposal-writing book to have on hand. Writing Winning Business Proposals features: Winning formula from top consultants proven to work for any proposal Complete step-by-step process, walking you through all the difficulties Up-to-date, user-friendly redesign with new worksheets and charts Updates on fees and collaboration If you're seeking approval for projects, or want a client to buy, invest or do something, Writing Winning Business Proposals is the reference you need to get you to get them to do what you want.
| Author | : Neil Cobb |
| Publisher | : John Wiley & Sons |
| Total Pages | : 438 |
| Release | : 2016-08-08 |
| Genre | : Business & Economics |
| ISBN | : 1119174325 |
Acquire the necessary skills to win business through proposals, bids, tenders, and presentations—this hands-on guide is your partner for success You have in your hands the collected knowledge and skills of the professional proposal writer. Proposal writing is a profession — a growing and increasingly important one and an essential part of a broader group of business development professionals who plan and execute strategies for businesses who want to obtain new customers. Proposal writers have a professional organization — the Association of Proposal Management Professionals (APMP) — and their best practices are the foundation for this book. Proposal writing is a skill you can learn, practice, and master; you can even go through a professional certification process to prove your mastery. Writing Business Bids & Proposals For Dummies is your no-nonsense guide to finding out what professional proposal writers know and for applying it to your own business. If you're a small- to medium-size business owner, a first-time proposal writer in a medium-size company, or a sales representative, you know that a written proposal (printed or electronic) is still a common, personal, and effective way to win business. Written in plain English, Writing Business Bids & Proposals For Dummies will help you to: Know the difference between reactive proposals (the RFP or request for proposal) and proactive proposals Focus on the customer by going beyond their requirements to address their true needs Know your competition through research and analysis Write persuasively to develop a winning business proposal Plan and use a repeatable proposal process Incorporate a lessons learned aspect to your proposal process Use tools and templates to accelerate your proposals Motivate and lead your proposal team to ensure they're on the same page Use graphics to enhance your proposals Learn ways to automate your proposal development process And a whole lot more Additionally, you'll gain access to ten templates for building a proposal, find out ten common misconceptions about bids and proposals, and add a compiled list of online resources to your toolset. Grab a copy of Writing Business Bids & Proposals For Dummies to start sharpening your proposal writing skillset.
| Author | : K. Dennis Chambers |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 201 |
| Release | : 2007-12-30 |
| Genre | : Business & Economics |
| ISBN | : 0275994996 |
Entrepreneurs—and entrepreneurial companies—live or die by the quality of their plans and proposals. Whether it's to get funding for a new product line or business from a client, writing hard-hitting prose that answers essential questions and makes specific requests is an indispensable skill. Entrepreneur, ad man, and writing teacher Dennis Chambers shows how entrepreneurs can persuade people, through skillful writing, to pony up capital or contracts. This ability—which can be learned—is rare in today's media-saturated world. But it counts more than ever if an entrepreneur wants to make it over the magical five-year hump and on into lasting business success. Numerous examples and exercises ensure that entrepreneurs understand how the writing game is played—and that they play it well. Unfortunately, most don't play this game well. Most business writers mistakenly believe their task is to inform. They write to fill an information gap or to update the reader on a particular project. Or they write about what's important to them. What these writers do not take into account is that the speed of today's work world has reached overdrive. The typical reader simply doesn't have time to ponder dense, poorly organized information and intuit the appropriate action. And readers don't give a hoot about what's important to the writer—they want to know what's in it for themselves. Business writers need to use all the tools at their command to persuade, inspire action, and in general move a project forward. This book is about how to be persuasive in two key skills in business: writing proposals and writing business plans. Step by step, Dennis Chambers illustrates the techniques of effective business writing, with numerous examples throughout. Whether the objective is to secure financing from an investor, lay out a marketing strategy, or secure a large contract, getting results requires crafting an effective structure for the proposal, and using words that sell. Chambers is an able guide in saving entrepreneurs time and undue effort while reaching the goal of long-term business success.
| Author | : Heather Pierce |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 67 |
| Release | : 2007-04-10 |
| Genre | : Business & Economics |
| ISBN | : 0071490299 |
Persuasive Proposals and Presentations shows readers how to develop a winning strategy and how to be clear, organized, and persuasive. It lays out common mistakes in strategy and offers effective advice.
| Author | : Robert J. Hamper |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 257 |
| Release | : 2010-09-03 |
| Genre | : Business & Economics |
| ISBN | : 0071746498 |
Proven techniques and invaluable advice for writing winning business proposals—revised and updated! What makes a winning business proposal? It highlights your skills and services, meets your client's needs, and clearly sets you apart from the competition. Since 1995, Handbook for Writing Proposals has helped thousands of professionals develop winning proposals. This exceptional handbook guides you through the unique nine-step proposal-writing process from the initial RFP to the client presentation. In this revised and updated version, the authors show you how to: Choose the RFPs that give you the best chance of success Showcase your company's skills and services Set realistic time/cost schedules and budgets Avoid the mistakes that sink most proposals Build client relationships that bring you repeat business Tailor your writing for an international business audience The second edition also offers you a wealth of downloadable forms and checklists that you can adapt for your own proposal-writing process. Whether you own your own business, need to train your corporate staff, or simply want to improve your skills, Handbook for Writing Proposals, second edition will show you how to profit from every proposal you write. Praise This book guides you through the process of creating the best impression of your sweat equity to your customer. Whether you need to polish up and improve every aspect of the proposal or just certain elements, this book will fill the need. Remember, the economics of gain only occur when a customer feels you’ve fulfilled a need and created value. Paul V. Baron, President, In-Store Bakery Division, The Quarter Oats Company Handbook for Writing Proposals offers a wealth of down-to-earth, practical guidance on all phases of proposal writing. The book is well organized and full of concrete ideas that are easy to include in real-life situations. The sample letters, checklists, budgets, and proposals are extremely valuable. This book is a great resource for anyone whose success depends on convincing others through the proposal process. Richard M. Sawdey, Former Vice President and Secretary, R. R. Donnelley & Sons Company
| Author | : Joseph Barbato |
| Publisher | : Simon and Schuster |
| Total Pages | : 337 |
| Release | : 2000-07-19 |
| Genre | : Business & Economics |
| ISBN | : 0684857405 |
Provides tips for the novice on writing effective, persuasive grant proposals for non-profit organizations, and discusses researching donors, communicating the organization's needs, and editing drafts.
| Author | : Tom Sant |
| Publisher | : AMACOM |
| Total Pages | : 224 |
| Release | : 2008-01-23 |
| Genre | : Business & Economics |
| ISBN | : 0814409733 |
Language is the medium of business. To be successful, we need to communicate effectively not only when speaking but in writing as well. Whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports, language gauges success. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate. In The Language of Success, author Tom Sant helps you master the lost art of clear writing and: eliminate ambiguities, jargon and grandiose claims master proper paragraph structure so the message doesn’t get muddled avoid misconstrued or misleading terms write clear concise sentences that follow the “first time right rule” use e-mail professionally and efficiently create career-enhancing reports This book shows you how to avoid common mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations. Honest and authoritative, The Language of Success will gives you practical techniques to help you cut through the fluff, guff, geek, and hyperbole, write exceptional business documents, and get your message heard.
