Development work focused on gender equality usually concentrates on easily measurable practical needs, but rarely on structural change and social justice. The purpose of the present research is to analyze a women's grassroots organization's (MBUP) role in promoting social change through Self-help groups, a medium commonly used to give women access to credit. The analysis explores how collective action can bring about structural change to oppressive gender norms. Drawing on a power-conscious feminist approach, the study involves 32 in depth qualitative interviews. The findings show that MBUP is promoting social change and women's rights in certain ways, namely in creating social awareness in women, access to information for women, and active citizenship in women. However, the organization is limited in encouraging systemic change through the promotion of collective struggle. Moreover, while the organization is inclusive and displays diversity in the entirety of its structure, its critical introspection remains limited.