Outlines And Highlights For Marketing Leadership In Hospitality And Tourism
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Author | : Cram101 Textbook Reviews |
Publisher | : Academic Internet Pub Incorporated |
Total Pages | : 304 |
Release | : 2010-12 |
Genre | : Education |
ISBN | : 9781428855816 |
Download Outlines and Highlights for Marketing Leadership in Hospitality and Tourism Book in PDF, Epub and Kindle
Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780131182400 .
Author | : Stowe Shoemaker |
Publisher | : Prentice Hall |
Total Pages | : 662 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 9780131182400 |
Download Marketing Leadership in Hospitality and Tourism Book in PDF, Epub and Kindle
How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market services and the hospitality experience from both an academic and industry point of view. Case studies, international examples, web exercises and intriguing interviews help readers learn about marketing and also about the industry itself.
Author | : Cram101 Textbook Reviews |
Publisher | : Academic Internet Pub Incorporated |
Total Pages | : 80 |
Release | : 2009-11 |
Genre | : Education |
ISBN | : 9781428840447 |
Download Outlines and Highlights for Hospitality and Tourism Marketing by William Lazer, Isbn Book in PDF, Epub and Kindle
Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780866122696 .
Author | : Cram101 Textbook Reviews |
Publisher | : Academic Internet Pub Incorporated |
Total Pages | : 128 |
Release | : 2010-12 |
Genre | : Business & Economics |
ISBN | : 9781428886360 |
Download Outlines and Highlights for Hospitality and Travel Marketing by Alastair M Morrison, Isbn Book in PDF, Epub and Kindle
Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9781418016555 .
Author | : Cram101 Textbook Reviews |
Publisher | : Academic Internet Pub Incorporated |
Total Pages | : 152 |
Release | : 2010-12 |
Genre | : Business & Economics |
ISBN | : 9781428886179 |
Download Outlines and Highlights for Hospitality Marketing Management by Robert D Reid, Isbn Book in PDF, Epub and Kindle
Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780470088586 .
Author | : Robert C. Lewis |
Publisher | : Van Nostrand Reinhold Company |
Total Pages | : 728 |
Release | : 1989 |
Genre | : Business & Economics |
ISBN | : |
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Author | : Robert C. Lewis |
Publisher | : |
Total Pages | : 970 |
Release | : 2000-02-18 |
Genre | : Business & Economics |
ISBN | : |
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Marketing is the strongest weapon in the hospitality world today. The aim of this textbook is to help students and professionals make the necessary connection between their business and the consumer of that business.
Author | : Robert C. Lewis |
Publisher | : |
Total Pages | : 281 |
Release | : 1997-01-01 |
Genre | : |
ISBN | : 9780471286479 |
Download Marketing Leadership in Hospitality Book in PDF, Epub and Kindle
Author | : Philip Kotler |
Publisher | : |
Total Pages | : 0 |
Release | : 2017 |
Genre | : Business & Economics |
ISBN | : 9780134151922 |
Download Marketing for Hospitality and Tourism Book in PDF, Epub and Kindle
Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. New to the Seventh Edition: Shows readers the importance of social media. Provides a contemporary overview of destination marketing. Reflects current industry trends. Uses interesting industry examples to entertain and engage students. Provides hands-on application assignments. Supports teaching with comprehensive instructor supplements.
Author | : Lewis |
Publisher | : |
Total Pages | : 304 |
Release | : 1996-12-01 |
Genre | : |
ISBN | : 9780442018894 |
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