Organizational Communication in the Digital Era
Author | : Martin N. Ndlela |
Publisher | : Springer Nature |
Total Pages | : 406 |
Release | : |
Genre | : |
ISBN | : 3031583078 |
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Author | : Martin N. Ndlela |
Publisher | : Springer Nature |
Total Pages | : 406 |
Release | : |
Genre | : |
ISBN | : 3031583078 |
Author | : Adam Lindgreen |
Publisher | : Routledge |
Total Pages | : 474 |
Release | : 2017-12-12 |
Genre | : Business & Economics |
ISBN | : 1317150635 |
Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.
Author | : Joachim Klewes |
Publisher | : Springer |
Total Pages | : 198 |
Release | : 2016-09-02 |
Genre | : Business & Economics |
ISBN | : 3319418459 |
This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication strategies and the structure of their communications to reflect these changes. In this book, experts from the corporate world, academia, professional associations, government organizations and NGOs discuss various challenges – from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the supply chain – that can be confronted in everyday working environment. Revealing contributions from an interdisciplinary mix of perspectives help offer a more detailed picture of what future programs and standards might look like. The book also features best practice cases that offer practical insights into addressing the Corporate Communications challenges that are to come.
Author | : Martin N. Ndlela |
Publisher | : Palgrave Macmillan |
Total Pages | : 0 |
Release | : 2024-08-01 |
Genre | : Business & Economics |
ISBN | : 9783031583063 |
This edited collection examines different facets of organizational communication in the context of current technological developments and disruptions brought about by the COVID-19 pandemic. AI is making inroads in organizational communication practice, influencing how organizations communicate and interact with their environments. It drives, augments and supplements organizational communication. Chatbots, for example, are becoming increasingly relied upon by organizations, using them to manage basic communication tasks that used to belong solidly to the realm of human. Similarly, developments such as ChatGPT have attracted scholarly attention due to their perceived implications on various aspects of communication. All of this has a profound effect on human interactions and relationships in organizational settings. Filling a gap in scholarship around organizational communication in light of ongoing digital transformation processes and COVID-19 induced transformations, chapters provide an up-to-date account of how new communication technologies, especially AI, are transforming organizational communication. The contributions reflect upon the most current theory and practice in the field in the post-COVID era. Combining theory, applied scholarship and fresh case studies, this is a valuable resource that reflects on the new realities of today’s organizational environment.
Author | : Mark Anthony Camilleri |
Publisher | : Emerald Group Publishing |
Total Pages | : 206 |
Release | : 2021-02-19 |
Genre | : Business & Economics |
ISBN | : 1800712669 |
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Author | : Andrade, José Gabriel |
Publisher | : IGI Global |
Total Pages | : 325 |
Release | : 2022-04-15 |
Genre | : Business & Economics |
ISBN | : 1799897923 |
Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.
Author | : Adam Lindgreen |
Publisher | : Routledge |
Total Pages | : 364 |
Release | : 2018 |
Genre | : Business & Economics |
ISBN | : 9781315577234 |
Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders' skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.
Author | : Janet Fulk |
Publisher | : SAGE Publications |
Total Pages | : 329 |
Release | : 1990-03-01 |
Genre | : Language Arts & Disciplines |
ISBN | : 1452252467 |
Organizations and Communications Technology is must reading for those interested in the relation of communication technology to organizational form and function. The book does what many such collections do not do: It presents in a complementary--if not totally unified--fashion a variety of perspectives on and answers to questions raised about the essential nature, determinants, and effects of the organization-communication technology interface. Such coherence in theme and structure is not accidental; rather, it derives from the editors′ commitment to a robust theoretical foundation in which to ground past and future research. . . . They have succeeded brilliantly in their efforts to focus substantive scholarship on theory building in a data-rich but theory-poor field. The result is a work that will no doubt be a classic. The reader who makes the commitment to mine its essays will not be disappointed. --Journal of Business and Technical Communication "As a summary of the field, this collection of theoretical essays succeeds on two main counts. . . . First, it brings together in one volume writers whose recent work has been widely cited and discussed throughout the literatures of information science, communication, management, and technology studies. Second, the book presents some exciting theoretical ideas about the relationship between communication technologies and social behavior that are applicable beyond the organizational setting. . . . On the whole, this book is a fine overview that updates and lends structure--′organizes′--this evolving literature for a diverse audience." --Journal of Communication "The editors . . . argue convincingly that the study of human and organizational aspects of communications technology suffers from a glut of data and a deficiency of theory. The objective of the book becomes one of starting the process of developing a corpus of theory that will integrate the knowledge we have. Overall, the book achieves this objective well, with the gratifying addition that there are also plenty of practical recommendations of immediate value to the practitioner. . . . This is an ambitious book and given the importance of the topic this is inevitable. It is aimed at a broad range of disciplines. It is unashamedly theoretical in its approach yet contains a good deal of immediate practical importance. My own prediction . . . suggests that this book will be regarded as a milestone from which future progress will be measured." --The Occupational Psychologist "Communications technology offers a wonderful springboard for much broader considerations of how people in organizations and behavior within them. Worthwhile . . . engaging." --Academy of Management Review "Will interest any business communication scholar concerned with the ways organizations are affected by new technologies. . . . Provide[s] a wealth of stimulating ideas." --Journal of Business Communication "Organizations and Communications Technology is an attempt to provide a foundation for theory development on information technology in organizations by delegating the task to a set of competent researchers and theorists. Given the dearth of theory development in the field such a strategy makes some sense. Because of (its) diversity, organizations, communications, and management information systems scholars should all find something of interest." --Administrative Science Quarterly How do technology and organization interact to shape organizational structures and processes? What organizational, political, and social processes constrain technological development? What forces shape the articulation of organizational and technological systems? Answering these and other pivotal questions, this powerful volume centers on the role of theory for advancing our knowledge of communication technology in organizations at several levels: micro, group, and macro. A distinguished team of contributors examines a richly diverse group of topics, including telecommunications, communication networks and new media, the use of group decision support systems, and discretionary databases, to name but a few. Organizations and Communication Technology offers nothing less than a fresh foundation for research and management practice. As such, it is essential reading for scholars, practitioners, and students in the fields of management studies, communication science, organization studies, and policy studies.
Author | : Cynthia Stohl |
Publisher | : SAGE |
Total Pages | : 224 |
Release | : 1995-04-05 |
Genre | : Business & Economics |
ISBN | : 0803934254 |
In addition to the connections between home life, social life and professional activities, Cynthia Stohl says we must pay attention to the linkages that individuals develop and maintain within their organizational contexts. Organizational Communication illustrates the ways in which today's changing social patterns, the increasing diversity of the workforce, the introduction of new communication technologies, and the challenges of global integration and competition, create organizational and interpersonal networks that are intricately interwoven. By reframing the network metaphor, the author challenges readers to examine the ways in which organizational communication is always embedded in, and influenced by, overlappi
Author | : Harry Bouwman |
Publisher | : SAGE |
Total Pages | : 244 |
Release | : 2005-03-18 |
Genre | : Computers |
ISBN | : 1446223760 |
How best can we understand why the application of information and communication technology in organizations succeeds or fails? Calling on technical, organisational, social, psychological and economic perspectives, this book provides a fresh and comprehensive framework for answering this question. Consideration is given to how ICT is adopted, implemented and used within organizations. Throughout special features will help readers clarify their understanding. These features include: - Case studies and vignettes that chart the opportunities and pitfalls created by ICT - Useful chapter introductions - An up to date glossary of concepts and abbreviations