Pricing and Revenue Optimization

Pricing and Revenue Optimization
Author: Robert Phillips
Publisher: Stanford University Press
Total Pages: 470
Release: 2005-08-05
Genre: Business & Economics
ISBN: 0804781648

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This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact [email protected].

Optimization for Profit

Optimization for Profit
Author: Filmore E. Bender
Publisher: Psychology Press
Total Pages: 568
Release: 1992
Genre: Business & Economics
ISBN: 9781560220145

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This major new volume provides business decisionmakers and analysts with a tool that provides a logical structure for understanding problems as well as a mathematical technique for solving them. The primary tool presented throughout Optimization for Profit is linear programming (LP)--a medium that can be mastered by any individual who seeks to improve his/her analytical and decisionmaking skills. One of the special features of Optimization for Profit is the illustration of activity analysis as the technique used to formulate problems. By using activity analysis as the problem structure, linear programming become a natural extension of the way decision makers approach problems. As a result, linear programming becomes an integral part of the thinking process of the individual. Consequently, students or practitioners can readily create a linear programming model of an entire business or any part of a business. Several chapters are devoted to describing this technique and illustrating its application to many different types of companies, including an oil refinery, a marmalade production company, and a chicken processing plant. A thorough study of Optimization for Profit will enable you to work with any manufacturer or service industry and model all or part of the operation, and then solve the model to determine how best to minimize costs or maximize profits. Many firms save hundreds of thousands of dollars each year through the application of linear programming. The authors have presented the material in this vital book so clearly and thoroughly that an individual could master the material through self-study. The inclusion of problems at the end of each chapter makes this book suitable as a textbook at the advanced undergraduate or beginning graduate level at most colleges or universities for students of management science, operations research personnel, and applied mathematicians working in industry, government, or academia. Notable features of the book include: the practical aspects of modeling a business or any part of a business using linear programming a unique approach to explain the simplex method for solving linear programming problems real life, practical problems that are presented and solved in detail detailed instructions for those interested in solving linear programming problems on all types of computers from mainframes to PCs numerous problems provided for the benefit of the student and all of the linear programming models described in these problems as well as in the text itself are available on a diskette

You Should Test That

You Should Test That
Author: Chris Goward
Publisher: John Wiley & Sons
Total Pages: 389
Release: 2012-12-21
Genre: Business & Economics
ISBN: 1118463838

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Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.

Product Variety Management

Product Variety Management
Author: Teck-Hua Ho
Publisher: Springer Science & Business Media
Total Pages: 258
Release: 1998-09-30
Genre: Business & Economics
ISBN: 0792382269

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Product proliferation has become a common phenomenon. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in the market place. Companies with expanding product and service varieties face with problems of obtaining accurate demand forecasts, controlling production and inventory costs, and providing high quality and good delivery performance for the customers. Marketing managers often advocate widening product lines for increasing revenue and market share. However, the breadth of product line can also decrease the efficiency of manufacturing processes and distribution systems. Thus firms must weigh the benefits of product variety against its cost in order to determine the optimal level of product variety to offer to their customers. Academics and practitioners are interested in several fundamental questions about product variety. For instance, why do companies extend their product lines? Do consumers care about product variety? Will a brand with more variety enjoy higher market share? How should product variety be measured? How can a company exploit its product and process design to deliver a higher level of product variety quickly and cheaply? What should the level of product variety be and what should the price of each of the product variants be? What kind of 'challenges would a company face in offering a high level of product variety and how can these obstacles be overcome? The solutions to these questions span multiple functions and disciplines.

Profit Maximization Techniques for Operating Chemical Plants

Profit Maximization Techniques for Operating Chemical Plants
Author: Sandip K. Lahiri
Publisher: John Wiley & Sons
Total Pages: 432
Release: 2020-05-01
Genre: Technology & Engineering
ISBN: 1119532175

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A systematic approach to profit optimization utilizing strategic solutions and methodologies for the chemical process industry In the ongoing battle to reduce the cost of production and increase profit margin within the chemical process industry, leaders are searching for new ways to deploy profit optimization strategies. Profit Maximization Techniques For Operating Chemical Plants defines strategic planning and implementation techniques for managers, senior executives, and technical service consultants to help increase profit margins. The book provides in-depth insight and practical tools to help readers find new and unique opportunities to implement profit optimization strategies. From identifying where the large profit improvement projects are to increasing plant capacity and pushing plant operations towards multiple constraints while maintaining continuous improvements—there is a plethora of information to help keep plant operations on budget. The book also includes information on: ● Take away methods and techniques for identifying and exploiting potential areas to improve profit within the plant ● Focus on latest Artificial Intelligence based modeling, knowledge discovery and optimization strategies to maximize profit in running plant. ● Describes procedure to develop advance process monitoring and fault diagnosis in running plant ● Thoughts on engineering design , best practices and monitoring to sustain profit improvements ● Step-by-step guides to identifying, building, and deploying improvement applications For leaders and technologists in the industry who want to maximize profit margins, this text provides basic concepts, guidelines, and step-by-step guides specifically for the chemical plant sector.

The Evaluation and Optimization of Trading Strategies

The Evaluation and Optimization of Trading Strategies
Author: Robert Pardo
Publisher: John Wiley & Sons
Total Pages: 334
Release: 2011-01-11
Genre: Business & Economics
ISBN: 111804505X

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A newly expanded and updated edition of the trading classic, Design, Testing, and Optimization of Trading Systems Trading systems expert Robert Pardo is back, and in The Evaluation and Optimization of Trading Strategies, a thoroughly revised and updated edition of his classic text Design, Testing, and Optimization of Trading Systems, he reveals how he has perfected the programming and testing of trading systems using a successful battery of his own time-proven techniques. With this book, Pardo delivers important information to readers, from the design of workable trading strategies to measuring issues like profit and risk. Written in a straightforward and accessible style, this detailed guide presents traders with a way to develop and verify their trading strategy no matter what form they are currently using–stochastics, moving averages, chart patterns, RSI, or breakout methods. Whether a trader is seeking to enhance their profit or just getting started in testing, The Evaluation and Optimization of Trading Strategies offers practical instruction and expert advice on the development, evaluation, and application of winning mechanical trading systems.

Profit Maximization Techniques for Operating Chemical Plants

Profit Maximization Techniques for Operating Chemical Plants
Author: Sandip K. Lahiri
Publisher: John Wiley & Sons
Total Pages: 411
Release: 2020-07-13
Genre: Technology & Engineering
ISBN: 1119532159

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A systematic approach to profit optimization utilizing strategic solutions and methodologies for the chemical process industry In the ongoing battle to reduce the cost of production and increase profit margin within the chemical process industry, leaders are searching for new ways to deploy profit optimization strategies. Profit Maximization Techniques For Operating Chemical Plants defines strategic planning and implementation techniques for managers, senior executives, and technical service consultants to help increase profit margins. The book provides in-depth insight and practical tools to help readers find new and unique opportunities to implement profit optimization strategies. From identifying where the large profit improvement projects are to increasing plant capacity and pushing plant operations towards multiple constraints while maintaining continuous improvements—there is a plethora of information to help keep plant operations on budget. The book also includes information on: ● Take away methods and techniques for identifying and exploiting potential areas to improve profit within the plant ● Focus on latest Artificial Intelligence based modeling, knowledge discovery and optimization strategies to maximize profit in running plant. ● Describes procedure to develop advance process monitoring and fault diagnosis in running plant ● Thoughts on engineering design , best practices and monitoring to sustain profit improvements ● Step-by-step guides to identifying, building, and deploying improvement applications For leaders and technologists in the industry who want to maximize profit margins, this text provides basic concepts, guidelines, and step-by-step guides specifically for the chemical plant sector.