Online Virality
Author | : Valérie Schafer, Fred Pailler |
Publisher | : Walter de Gruyter GmbH & Co KG |
Total Pages | : 201 |
Release | : 2024-04-13 |
Genre | : |
ISBN | : 3111311651 |
Download Online Virality Book in PDF, Epub and Kindle
Download Online Virality full books in PDF, epub, and Kindle. Read online free Online Virality ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Valérie Schafer, Fred Pailler |
Publisher | : Walter de Gruyter GmbH & Co KG |
Total Pages | : 201 |
Release | : 2024-04-13 |
Genre | : |
ISBN | : 3111311651 |
Author | : Veronica Alfano |
Publisher | : Springer |
Total Pages | : 219 |
Release | : 2016-01-18 |
Genre | : Literary Criticism |
ISBN | : 1137393297 |
Exploring how scholars use digital resources to reconstruct the 19th century, this volume probes key issues in the intersection of digital humanities and history. Part I examines the potential of online research tools for literary scholarship while Part II outlines a prehistory of digital virtuality by exploring specific Victorian cultural forms.
Author | : Wu, Mei |
Publisher | : IGI Global |
Total Pages | : 326 |
Release | : 2013-09-30 |
Genre | : Business & Economics |
ISBN | : 1466645792 |
Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese pushing hand operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.
Author | : Valérie Schafer |
Publisher | : Walter de Gruyter |
Total Pages | : 0 |
Release | : 2024-10-14 |
Genre | : History |
ISBN | : 9783111310350 |
The book Online Virality, edited by Valérie Schafer and Fred Pailler (C2DH, University of Luxembourg), aims to provide a comprehensive examination of online virality. It explores the many ways we can think about this modern phenomenon and analyse the circulation, reception, and evolution of viral born-digital content. Virality and content sharing always intertwine material, infrastructural, visual and discursive elements. This involves various platforms, stakeholders, intermediaries, social groups and communities that are constantly (re)defining themselves. Regulation, curation and content moderation politics, as well as affects and emotions (fears, humour, empathy, hatred...), are also at the core of online virality. The publication offers an interdisciplinary overview on online virality by including different types of scientific inputs, such as precise case studies, various methodological approaches (including close and distant reading, visual studies, discourse analysis, etc.), as well as historical and socio-technical analyses. The book is organised around three main topics: Expressions and Genres; Mobilisations and Engagements; Circulation and Infrastructures. The first part explores the semiotics of virality, the diverse and creative forms of expression, specific genres, the relation to other media, and the affective side of virality, such as using humour or provocation. The second part focuses on the political dimension of memes and viral content and their use in the context of controversy or political and ideological opposition. Finally, the third part delves into the often understudied but essential side of virality, by examining the role of platforms and their curation, in short, the infrastructural dimension of virality. These three parts allow us to question such fundamental notions linked to virality as, among others, circulation, reception, economy of attention, instrumentalisation and affect. This volume brings together authors from various disciplines, including semiotics, history, information and communication sciences, computer science, digital humanities, media studies. In addition, the contributors approach the question via case studies that allow for a perspective that is not exclusively US and European-centred. Some chapters explore virality in Brazil, Chile, while the book also examines a wide variety of platforms (YouTube, Twitter, Instagram, TikTok, video game platforms, etc.).
Author | : Gabriella Giannachi |
Publisher | : Routledge |
Total Pages | : 188 |
Release | : 2004-06-01 |
Genre | : Performing Arts |
ISBN | : 1134454759 |
The first full-length book of its kind to offer an investigation of the interface between theatre, performance and digital arts, Virtual Theatres presents the theatre of the twenty-first century in which everything - even the viewer - can be simulated. In this fascinating volume, Gabriella Giannachi analyzes the aesthetic concerns of current computer-arts practices through discussion of a variety of artists and performers including: * blast Theory * Merce Cunningham * Eduardo Kac * forced entertainment * Lynn Hershman * Jodi Orlan * Guillermo Gómez-Peña * Marcel-lí Antúnez Roca * Jeffrey Shaw * Stelarc. Virtual Theatres not only allows for a reinterpretation of what is possible in the world of performance practice, but also demonstrates how 'virtuality' has come to represent a major parameter for our understanding and experience of contemporary art and life.
Author | : Julie Tower-Pierce |
Publisher | : American Bar Association |
Total Pages | : 130 |
Release | : 2009 |
Genre | : Law |
ISBN | : 9781604425901 |
This unique book will introduce lawyers to this new area of law. Examining the developments of the digital LLC/virtual incorporation laws of the state of Vermont, this fully-indexed book covers the nuts and bolts of virtual incorporation. The book examines virtual ethics and corporate responsibility in the digital era; post-incorporation issues; and business formation resources for lawyers and virtual clients.
Author | : Adam Penenberg |
Publisher | : Hachette UK |
Total Pages | : 272 |
Release | : 2010-01-07 |
Genre | : Business & Economics |
ISBN | : 1848945248 |
You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...
Author | : Jonah Berger |
Publisher | : Simon and Schuster |
Total Pages | : 256 |
Release | : 2016-05-03 |
Genre | : Business & Economics |
ISBN | : 1451686587 |
Upper Saddle River, N.J. : Creative Homeowner,
Author | : Karine Nahon |
Publisher | : Polity |
Total Pages | : 202 |
Release | : 2013-11-25 |
Genre | : Computers |
ISBN | : 0745671292 |
In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.
Author | : Rohit Chopra |
Publisher | : Harper Collins |
Total Pages | : 240 |
Release | : 2019-05-15 |
Genre | : Literary Collections |
ISBN | : 9353029589 |
From websites devoted to battling a 'Left-liberal' media ecosystem to the formidable internet army of Hindu Right volunteers, from online narratives of Hindu valour to Narendra Modi's impeccably-managed social media presence, new media is an integral part of present-day Hindu nationalism.The Virtual Hindu Rashtra examines the relationship of Hindu nationalism and new media across a range of internet spaces, including Twitter trends in support of the Bharatiya Janata Party's government policies, Facebook pages dedicated to the cultural project of establishing a Hindu state, and WhatsApp groups circulating jokes about Modi's critics. Situating online Hindu nationalism in a historical context, this book analyses the movement with respect to national and global political trends, such as the rise of authoritarian political personalities worldwide and the phenomenon of fake news. The book concludes with a reflection on the implications of the relationship of Hindu nationalism and new media for democracy in India.