Online Multimedia Advertising: Techniques and Technologies

Online Multimedia Advertising: Techniques and Technologies
Author: Hua, Xian-Sheng
Publisher: IGI Global
Total Pages: 352
Release: 2010-12-31
Genre: Computers
ISBN: 1609601912

Download Online Multimedia Advertising: Techniques and Technologies Book in PDF, Epub and Kindle

The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents and recoup revenue from multimedia advertisements that have emerged in large numbers. Online Multimedia Advertising: Techniques and Technologies unites recent research efforts in online multimedia advertising. This book include introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.

Online Multimedia Advertising

Online Multimedia Advertising
Author: Xian-Sheng Hua
Publisher:
Total Pages:
Release: 2011
Genre:
ISBN:

Download Online Multimedia Advertising Book in PDF, Epub and Kindle

"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies"--Provided by publisher.

Handbook of Research on Effective Advertising Strategies in the Social Media Age

Handbook of Research on Effective Advertising Strategies in the Social Media Age
Author: Ta?k?ran, Nurdan Öncel
Publisher: IGI Global
Total Pages: 539
Release: 2015-02-28
Genre: Business & Economics
ISBN: 1466681268

Download Handbook of Research on Effective Advertising Strategies in the Social Media Age Book in PDF, Epub and Kindle

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

Cloud Computing and Digital Media

Cloud Computing and Digital Media
Author: Kuan-Ching Li
Publisher: CRC Press
Total Pages: 423
Release: 2014-03-07
Genre: Computers
ISBN: 1466569182

Download Cloud Computing and Digital Media Book in PDF, Epub and Kindle

Cloud Computing and Digital Media: Fundamentals, Techniques, and Applications presents the fundamentals of cloud and media infrastructure, novel technologies that integrate digital media with cloud computing, and real-world applications that exemplify the potential of cloud computing for next-generation digital media. It brings together technologie

Digital Marketing Strategies and Models for Competitive Business

Digital Marketing Strategies and Models for Competitive Business
Author: Pinto, Filipe Mota
Publisher: IGI Global
Total Pages: 240
Release: 2020-03-27
Genre: Business & Economics
ISBN: 1799829650

Download Digital Marketing Strategies and Models for Competitive Business Book in PDF, Epub and Kindle

Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.

Online Advertising and Promotion: Modern Technologies for Marketing

Online Advertising and Promotion: Modern Technologies for Marketing
Author: Hanafizadeh, Payam
Publisher: IGI Global
Total Pages: 249
Release: 2012-04-30
Genre: Business & Economics
ISBN: 1466608862

Download Online Advertising and Promotion: Modern Technologies for Marketing Book in PDF, Epub and Kindle

"This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.

Exploring Multimodal Composition and Digital Writing

Exploring Multimodal Composition and Digital Writing
Author: Ferdig, Richard E.
Publisher: IGI Global
Total Pages: 466
Release: 2013-07-31
Genre: Language Arts & Disciplines
ISBN: 1466643463

Download Exploring Multimodal Composition and Digital Writing Book in PDF, Epub and Kindle

While traditional writing is typically understood as a language based on the combination of words, phrases, and sentences to communicate meaning, modern technologies have led educators to reevaluate the notion that writing is restricted to this definition. Exploring Multimodal Composition and Digital Writing investigates the use of digital technologies to create multi-media documents that utilize video, audio, and web-based elements to further written communication beyond what can be accomplished by words alone. Educators, scholars, researchers, and professionals will use this critical resource to explore theoretical and empirical developments in the creation of digital and multimodal documents throughout the education system.

Advertising and Branding: Concepts, Methodologies, Tools, and Applications

Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 1838
Release: 2017-01-06
Genre: Business & Economics
ISBN: 1522517944

Download Advertising and Branding: Concepts, Methodologies, Tools, and Applications Book in PDF, Epub and Kindle

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

ECSM 2020 8th European Conference on Social Media

ECSM 2020 8th European Conference on Social Media
Author: Dr Christos Karpasitis
Publisher: Academic Conferences and publishing limited
Total Pages:
Release: 2020-07-01
Genre: Education
ISBN: 1912764644

Download ECSM 2020 8th European Conference on Social Media Book in PDF, Epub and Kindle

These proceedings represent the work of contributors to the 7th European Conference on Social Media (ECSM 2020), supported by UCLan Cyprus, Larnaca on 2-3 July 2020. The Conference Chair is Dr Christos Karpasitis and the Programme Chair is Mrs Christiana Varda, from the University of Central Lancashire - Cyprus (UCLan Cyprus). ECSM is a relatively new, but well-established event on the academic research calendar. Now, in its 7th year, the key aim remains the opportunity for participants to share ideas and meet. The conference was due to be held at UCLan Cyprus, but unfortunately, due to the global Covid-19 pandemic it was moved online to be held as a virtual event. The scope of papers will ensure an interesting conference. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research.

Progress in Advanced Computing and Intelligent Engineering

Progress in Advanced Computing and Intelligent Engineering
Author: Chhabi Rani Panigrahi
Publisher: Springer
Total Pages: 591
Release: 2018-07-09
Genre: Technology & Engineering
ISBN: 9811302243

Download Progress in Advanced Computing and Intelligent Engineering Book in PDF, Epub and Kindle

This book features high-quality research papers presented at the International Conference on Advanced Computing and Intelligent Engineering (ICACIE 2017). It includes sections describing technical advances in the fields of advanced computing and intelligent engineering, which are based on the presented articles. Intended for postgraduate students and researchers working in the discipline of computer science and engineering, the proceedings also appeal to researchers in the domain of electronics as it covers hardware technologies and future communication technologies.