Do you find that the cuddly, coddling type of self-help book either lulls you into a merely temporary state of well being, or makes you want to throw up? Then take on the bracing, no-nonsense approach: The Primal Shrug! No touchy-feely, milk-toast twaddle here! You will learn how to unload the excess baggage of unfruitful seriousness and fearful anticipation of what others will say and think, and get on with your own life, not just the world's idea of what you should be. Through many humorous yet useful examples, a series of situations that relate to almost everyone's everyday life, and some specific techniques that you can practice on your unwary friends, co-workers, and loved ones, you will learn to rise above the usual run of tedious life experience, and find fresh interest in things that you used to think weren't at all absurd -- until now. Apply the Primal Shrug to all aspects of the world around you, learn its very simple yet potent principles, and see what a facelift the world and everything in it will get!