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| Author | : Pardeep Singh |
| Publisher | : Springer Nature |
| Total Pages | : 309 |
| Release | : |
| Genre | : |
| ISBN | : 3031659724 |
| Author | : Frank Beckenbach |
| Publisher | : Springer |
| Total Pages | : 337 |
| Release | : 2015-09-25 |
| Genre | : Business & Economics |
| ISBN | : 3319167936 |
This book presents essential insights on environmental policy derived from behavioral economics. The authors demonstrate the potential of behavioral economics to drive environmental protection and to generate concrete proposals for the efficient design of policy instruments. Moreover, detailed recommendations on how to use “nudges” and related instruments to move industry and society toward a sustainable course are presented. This book addresses the needs of environmental economists, behavioral economists and environmental policymakers, as well as all readers interested in the intersection between behavioral economics and environmental policy.
| Author | : Dominik Enste |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2023 |
| Genre | : |
| ISBN | : |
Climate protection is one of the greatest challenges society and economy are currently facing. In addition to policy (Macro level) and individual consumers (Micro level) also companies (Meso level) are confronted with increasing pressure to act more ecologically sustainable. Besides ecological improvement in the production processes and value chains, corporate transformation to more ecological sustainability also demands a development towards the office model of the future, the "Green Office" which is realized by the triade of "green IT", "green building" and "green behavior". This requires employees who are willing to change and structures who enable change. In view of the fact that employees in offices are not yet financially incentivized to act ecologically sustainable in the work context the question arises as to whether behavioral-economic insights can be used to motivate employees towards more ecological choices in their work life. By an intelligent and effective use of green nudges employees can be supported by adopting climate-friendly choices with regard to the following fields of action: energy efficiency, sustainable mobility and resource use. Exemplary nudges are gamification elements such as team bicycle or energy-saving competitions, feedback on electricity or fuel consumption, carpool simplifications and default changes such as double-sided printing. If properly designed, green nudges can combine corporate climate protection, fun, team spirit and freedom of choice and can, for instance, achieve significant savings of 6.5 percent in electricity consumption. If all offices used in the top 7 cities (Cologne, Düsseldorf, Stuttgart, Frankfurt, Hamburg, Munich, Berlin) would save an average of 6.5 percent electricity through green nudges, assuming an annual electricity consumption of 70kWh per m2 office area, 419,676 MWh, more than 176,000 tons of CO2 and 167.87 million euros in electricity costs could be yearly saved in Germany.
| Author | : Dominik Enste |
| Publisher | : |
| Total Pages | : |
| Release | : 2021 |
| Genre | : |
| ISBN | : 9783602150328 |
| Author | : Philip Manning |
| Publisher | : |
| Total Pages | : 90 |
| Release | : 2019 |
| Genre | : Economic policy |
| ISBN | : |
| Author | : Michael Hallsworth |
| Publisher | : MIT Press |
| Total Pages | : 250 |
| Release | : 2020-09-01 |
| Genre | : Psychology |
| ISBN | : 0262539403 |
The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior—rather than assumptions about it—to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples. These insights have opened up new ways of addressing some of the biggest challenges faced by societies, changing the way that governments, businesses, and nonprofits work in the process. This book shows how the approach is grounded in a concern with practical problems, the use of evidence about human behavior to address those problems, and experimentation to evaluate the impact of the solutions. It gives an overview of the approach's origins in psychology and behavioral economics, its early adoption by the UK's pioneering “nudge unit,” and its recent expansion into new areas. The book also provides examples from across different policy areas and guidance on how to run a behavioral insights project. Finally, the book outlines the limitations and ethical implications of the approach, and what the future holds for this fast-moving area.
| Author | : Cass R. Sunstein |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2014 |
| Genre | : |
| ISBN | : |
Careful attention to choice architecture promises to open up new possibilities for environmental protection - possibilities that go well beyond, and that may be more effective than, the standard tools of economic incentives, mandates, and bans. How, for example, do consumers choose between environmentally-friendly products or services and alternatives that are potentially damaging to the environment but less expensive? The answer may well depend on the default rule. Indeed, green default rules may well be a more effective tool for altering outcomes than large economic incentives. The underlying reasons include the power of suggestion; inertia and procrastination; and loss aversion. If well-chosen, green defaults are likely to have large effects in reducing the economic and environmental harms associated with various products and activities. Such defaults may or may not be more expensive to consumers. In deciding whether to establish green defaults, choice architects should consider both consumer welfare and a wide range of other costs and benefits. Sometimes that assessment will argue strongly in favor of green defaults, particularly when both economic and environmental considerations point in their direction. But when choice architects lack relevant information, when interest-group maneuvering is a potential problem, and when externalities are not likely to be significant, active choosing, perhaps accompanied by various influences (including provision of relevant information), will usually be preferable to a green default.
| Author | : Magali A. Delmas |
| Publisher | : Stanford University Press |
| Total Pages | : 262 |
| Release | : 2018-07-31 |
| Genre | : Business & Economics |
| ISBN | : 1503606422 |
The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.
| Author | : Ruchika Singh Malyan |
| Publisher | : CRC Press |
| Total Pages | : 380 |
| Release | : 2018-10-26 |
| Genre | : Business & Economics |
| ISBN | : 1351138022 |
This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more
| Author | : Lynn R Kahle |
| Publisher | : Routledge |
| Total Pages | : 488 |
| Release | : 2015-01-28 |
| Genre | : Business & Economics |
| ISBN | : 1317474015 |
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.
