Non-Newtonian Flow and Applied Rheology: Engineering Applications bridges the gap between the theoretical work of the rheologist, and the practical needs of those who have to design and operate the systems in which these materials are handled or processed. It is an established and important reference for senior level mechanical engineers, chemical and process engineers, as well as any engineer or scientist who needs to study or work with these fluids, including pharmaceutical engineers, mineral processing engineers, medical researchers, water and civil engineers. This new edition addresses the rapid advances that are occurring in all aspects of the topics covered in this book, such as new measurement techniques, or new constitutive equations and more reliable information based on numerical simulations. Each chapter is reviewed and revised as appropriate. New solved examples are added in each chapter as well as to the list of problems at the end of the book to broaden the variety of the exercises to enhance its use as a textbook. Extensively revised new edition updated and expanded with material on new measurement techniques, new constitutive equations and information based on numerical simulations Covers both basic rheology and fluid mechanics of non-Newtonian fluids making it a truly self-contained reference for anyone studying or working with the processing and handling of fluids Includes solved examples to illustrate and/or aid understanding of the concepts Supplemented with website hosting textbook support for instructors Written by a world’s leading expert in an accessible style