The New Era of the CCO

The New Era of the CCO
Author: Roger Bolton
Publisher: Business Expert Press
Total Pages: 243
Release: 2018-01-24
Genre: Business & Economics
ISBN: 1631575368

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The role of the chief communication officer (CCO) in today’s enterprise has dramatically changed over the past 30 years. Once focused on getting news out to media outlets, today’s CCO has become an integral part of any enterprise—company, corporation, governmental, and nongovernmental entity. Today’s CCO is responsible for internal and external communication, with creating and implementing communication strategies that help mold enterprise mission, vision, value, and character, and with building enterprise reputation through stakeholder engagement. As a part of the “C-Suite,” the CCO must understand not only the psychology and sociology of the business, but also the role that she has in informing the C-Suite and the chief executive officer what internal and external stakeholders are thinking and how this may affect corporate image in terms of credibility, confidence, trust, relationship, and reputation. In short, the new CCO must understand both the science and the art of communication and apply that knowledge to advancing her enterprise’s goals and objectives through a faster and ever-larger-reaching set of media.

Health Communication: Strategies and Skills for a New Era

Health Communication: Strategies and Skills for a New Era
Author: Claudia Parvanta
Publisher: Jones & Bartlett Learning
Total Pages: 1054
Release: 2018-08-27
Genre: Education
ISBN: 1284175022

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Health Communication: Strategies and Skills for a New Era provides a practical process model for developing a health communication intervention. The book also explores exposure to media and how it shapes our conceptions of health and illness. Using a life stages and environments approach, the book touches on the patient role and how we ‘hear’ information from health care providers as well as guidance on how to be a thoughtful consumer of health information.

Political Communication in the Era of New Technologies

Political Communication in the Era of New Technologies
Author: Bogusława Dobek-Ostrowska
Publisher: Studies in Communication and Politics
Total Pages: 0
Release: 2013
Genre: Communication in politics
ISBN: 9783631644119

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This publication is a collection of socio-political studies on the phenomenon of political communication in the 21st century and changes caused by the use of new technologies. The book explores the phenomenon of political communication in Germany, Mexico, Poland, Romania, Scotland, Slovakia, the USA and Zimbabwe.

New Communications Era

New Communications Era
Author: Washington COMMUNICATIONS SATELLITE CORPORATION (D. C.)
Publisher:
Total Pages: 19
Release: 1966
Genre:
ISBN:

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Political Communication in a New Era

Political Communication in a New Era
Author: Philippe Maarek
Publisher: Taylor & Francis
Total Pages: 209
Release: 2005-08-18
Genre: Political Science
ISBN: 1134439504

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This book seeks to provide readers with a cross-national perspective concerning the art of political communication in a field increasingly affected by globalization, fragmentation of political audiences, and the rise of professional communications experts - a field concerned not only with how leaders are chosen, but also with how they govern. Structured in two sections, Political Communication in a New Era examines both methods of gathering and disseminating information in a time of technological transformation, and developments in the uses of political communication across the globe. Contributors offer perspectives from Canada, France, Germany, Israel, Italy and the United States.

Language and Intercultural Communication in the New Era

Language and Intercultural Communication in the New Era
Author: Farzad Sharifian
Publisher: Routledge
Total Pages: 332
Release: 2013
Genre: Foreign Language Study
ISBN: 0415808898

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Studies of intercultural communication in applied linguistics initially focused on miscommunication, mainly between native and non-native speakers of English. The advent of the twenty-first century has witnessed, however, a revolution in the contexts and contents of intercultural communication; technological advances such as chat rooms, emails, personal weblogs, Facebook, Twitter, mobile text messaging on the one hand, and the accelerated pace of people's international mobility on the other have given a new meaning to the term 'intercultural communication'. Given the remarkable growth in the prevalence of intercultural communication among people from many cultural backgrounds, and across many contexts and channels, conceptual divides such as 'native/non-native' are now almost irrelevant. This has caused the power attached to English and native speaker-like English to lose much of its automatic domination. Such developments have provided new opportunities, as well as challenges, for the study of intercultural communication and its increasingly complex nature. This book showcases recent studies in the field in a multitude of contexts to enable a collective effort towards advancements in the area.

Post-Truth Public Relations

Post-Truth Public Relations
Author: Gareth Thompson
Publisher: Routledge
Total Pages: 261
Release: 2020-01-17
Genre: Business & Economics
ISBN: 0429769032

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This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of post-truth and what constitutes PR work in this environment. Post-Truth Public Relations: Communication in an Era of Digital Disinformation proposes that while we can now look back upon the last 80–100 years as a period of classical PR, that style is being supplemented by the emergence of a post-classical form of PR that has emerged in response to the post-truth era. This new style of PR consists of a mixed repertoire of communicative work that matches the new geometry of digital media and delivers a mix of online engagement and persuasion in order to meet the needs of increasingly partisan audiences. Using contemporary case studies and original interviews with PR practitioners in several countries, including China and the Philippines, the book investigates how PR workers have reconciled their role as communicative intermediaries with the post-truth era of digital disinformation. This thought-provoking book will be of great interest to researchers and advanced students interested in the changing nature of PR and its practice.

Communication and Power in the Global Era

Communication and Power in the Global Era
Author: Marwan M. Kraidy
Publisher: Routledge
Total Pages: 304
Release: 2012-11-27
Genre: Social Science
ISBN: 113623831X

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This book re-visits how we think about communication and power in the global era. It takes stock of the last fifty years of scholarship, maps key patterns and concepts and sets an agenda for theory and research. The book addresses such questions as: How are national and cultural identities re-fashioned and expressed in the global era? How can we best understand the emergence of multiple and sometimes antagonistic modernities worldwide? How are political struggles fought and communicated on the local-national-global nexus? How do we integrate emerging media environments in global communication studies? Bringing together essays from a range of internationally renowned scholars, this book will be useful to undergraduate and postgraduate students on Media and Communication Studies courses, particularly those studying globalisation and global media. Contributors: Hector Amaya Paula Chakravartty Andrew Crocco Myria Georgiou Le Han Anikó Imre Koichi Iwabuchi Marwan M. Kraidy Sara Mourad Patrick D. Murphy Tarik Sabry Paddy Scannell Piotr M. Szpunar Guobin Yang Barbie Zelizer

Brand Media Strategy

Brand Media Strategy
Author: A. Young
Publisher: Palgrave Macmillan
Total Pages: 0
Release: 2016-08-23
Genre: Business & Economics
ISBN: 9781349949755

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Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

Intelligence Communication in the Digital Era: Transforming Security, Defence and Business

Intelligence Communication in the Digital Era: Transforming Security, Defence and Business
Author: R. Arcos
Publisher: Springer
Total Pages: 127
Release: 2015-06-02
Genre: Political Science
ISBN: 1137523794

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This edited volume argues that producers of analysis need to shift from producing static, narrative products to much more dynamic, digitally-based platforms in order to remain competitive and relevant.