Neuroeconomics

Neuroeconomics
Author: Martin Reuter
Publisher: Springer
Total Pages: 500
Release: 2016-10-06
Genre: Psychology
ISBN: 364235923X

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This book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in “real life.” Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students.

The Influence of Race on Behavior and the Neural Correlates of Expectancy During an Economic Decision Game

The Influence of Race on Behavior and the Neural Correlates of Expectancy During an Economic Decision Game
Author: Meredith P. Levsen
Publisher:
Total Pages: 92
Release: 2018
Genre:
ISBN:

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I investigated how another person's race influences resource sharing during a social economic decision-making game that depends on trustworthiness. Seventy-eight university students played a behavioral economics Trust Game with players of different races while EEG was recorded. I predicted that negative stereotype-based expectancies of Black players would cause participants to be more trusting of White than Black players, and also that these expectancies would be evident in the event-related potential (ERP) component, RewP, which is sensitive to expectancy violations (or prediction errors). Results largely conformed to predictions, in that White participants shared more money with White players than with Black players; this effect was weaker (and not statistically significant) when data from the full sample, including 11 non-White participants, was used in the model. This preferential treatment of White players was more pronounced in individuals who held more biased racial attitudes. Additionally, RewP was greater for feedback from Black relative to White players on trials when offer amounts were higher than average, implying that when feedback was most salient (because more money was at stake), it was more unexpected when Black players reciprocated generosity, and less expected when they did not. Exploratory analyses of an ERP component associated with racial categorization of faces, the P2, was larger to Black versus White faces, as in previous studies. Of interest here, the race effect in P2 amplitude was moderated by racial attitudes, such that less-biased individuals showed larger race differences in the P2, suggesting that these participants allocated more attention to social categories in an attempt to respond in a less biased way. These novel results were not entirely consistent with my original hypotheses, and thus more research is necessary to replicate and help explain the present results.

Neuroeconomics

Neuroeconomics
Author: Paul W. Glimcher
Publisher: Academic Press
Total Pages: 606
Release: 2013-08-13
Genre: Psychology
ISBN: 0123914698

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In the years since it first published, Neuroeconomics: Decision Making and the Brain has become the standard reference and textbook in the burgeoning field of neuroeconomics. The second edition, a nearly complete revision of this landmark book, will set a new standard. This new edition features five sections designed to serve as both classroom-friendly introductions to each of the major subareas in neuroeconomics, and as advanced synopses of all that has been accomplished in the last two decades in this rapidly expanding academic discipline. The first of these sections provides useful introductions to the disciplines of microeconomics, the psychology of judgment and decision, computational neuroscience, and anthropology for scholars and students seeking interdisciplinary breadth. The second section provides an overview of how human and animal preferences are represented in the mammalian nervous systems. Chapters on risk, time preferences, social preferences, emotion, pharmacology, and common neural currencies—each written by leading experts—lay out the foundations of neuroeconomic thought. The third section contains both overview and in-depth chapters on the fundamentals of reinforcement learning, value learning, and value representation. The fourth section, “The Neural Mechanisms for Choice, integrates what is known about the decision-making architecture into state-of-the-art models of how we make choices. The final section embeds these mechanisms in a larger social context, showing how these mechanisms function during social decision-making in both humans and animals. The book provides a historically rich exposition in each of its chapters and emphasizes both the accomplishments and the controversies in the field. A clear explanatory style and a single expository voice characterize all chapters, making core issues in economics, psychology, and neuroscience accessible to scholars from all disciplines. The volume is essential reading for anyone interested in neuroeconomics in particular or decision making in general. Editors and contributing authors are among the acknowledged experts and founders in the field, making this the authoritative reference for neuroeconomics Suitable as an advanced undergraduate or graduate textbook as well as a thorough reference for active researchers Introductory chapters on economics, psychology, neuroscience, and anthropology provide students and scholars from any discipline with the keys to understanding this interdisciplinary field Detailed chapters on subjects that include reinforcement learning, risk, inter-temporal choice, drift-diffusion models, game theory, and prospect theory make this an invaluable reference Published in association with the Society for Neuroeconomics—www.neuroeconomics.org Full-color presentation throughout with numerous carefully selected illustrations to highlight key concepts

Neuroeconomics

Neuroeconomics
Author: Paul W. Glimcher
Publisher: Academic Press
Total Pages: 557
Release: 2008-10-10
Genre: Medical
ISBN: 008092106X

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Neuroeconomics is a new highly promising approach to understanding the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. This book is the first edited reference to examine the science behind neuroeconomics, including how it influences human behavior and societal decision making from a behavioral economics point of view. Presenting a truly interdisciplinary approach, Neuroeconomics presents research from neuroscience, psychology, and behavioral economics, and includes chapters by all the major figures in the field, including two Economics Nobel laureates. * An authoritative reference written and edited by acknowledged experts and founders of the field * Presents an interdisciplinary view of the approaches, concepts, and results of the emerging field of neuroeconomics relevant for anyone interested in this area of research* Full-color presentation throughout with carefully selected illustrations to highlight key concepts

Neuroeconomics

Neuroeconomics
Author: Daniel Houser
Publisher: Emerald Group Publishing
Total Pages: 350
Release: 2008-12-01
Genre: Health & Fitness
ISBN: 1848553056

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Considers the various topics in health economics including the production of and demand for health; the demand for medical care services; the financing of these services; the markets for physicians, nurses, dentists, hospitals, and drugs; the economics of substance use; health in developing countries; and, the economics of medical technology.