Negative Political Advertising
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| Author | : Karen S. Johnson-Cartee |
| Publisher | : Routledge |
| Total Pages | : 317 |
| Release | : 2013-12-16 |
| Genre | : Business & Economics |
| ISBN | : 1135439257 |
Download Negative Political Advertising Book in PDF, Epub and Kindle
This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?
| Author | : Stephen Ansolabehere |
| Publisher | : |
| Total Pages | : 264 |
| Release | : 1995 |
| Genre | : Current Events |
| ISBN | : |
Download Going Negative Book in PDF, Epub and Kindle
The authors use both laboratory experiments and case studies to show how negative advertising drives down voter turnout.
| Author | : John G. Geer |
| Publisher | : University of Chicago Press |
| Total Pages | : 221 |
| Release | : 2008-07-29 |
| Genre | : Political Science |
| ISBN | : 0226285006 |
Download In Defense of Negativity Book in PDF, Epub and Kindle
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.
| Author | : Shanto Iyengar |
| Publisher | : Free Press |
| Total Pages | : 256 |
| Release | : 1997-08-01 |
| Genre | : Political Science |
| ISBN | : 9780684837116 |
Download Going Negative Book in PDF, Epub and Kindle
Citing the dangers associated with negative political advertising, a detailed study identifies its link to low voter turnout and discrimination
| Author | : Lucius Annaeus Seneca |
| Publisher | : University of Chicago Press |
| Total Pages | : 349 |
| Release | : 2014-03-05 |
| Genre | : Philosophy |
| ISBN | : 022610835X |
Download Hardship & Happiness Book in PDF, Epub and Kindle
Essays from the Stoic philosopher instructing how to find happiness in a world full of adversity. Lucius Annaeus Seneca (4 BCE–65 CE) was a Roman Stoic philosopher, dramatist, statesman, and advisor to the emperor Nero, all during the Silver Age of Latin literature. The Complete Works of Lucius Annaeus Seneca is a fresh and compelling series of new English-language translations of his works in eight accessible volumes. Edited by Elizabeth Asmis, Shadi Bartsch, and Martha C. Nussbaum, this engaging collection helps restore Seneca—whose works have been highly praised by modern authors from Desiderius Erasmus to Ralph Waldo Emerson—to his rightful place among the classical writers most widely studied in the humanities. Hardship and Happiness collects a range of essays intended to instruct, from consolations—works that offer comfort to someone who has suffered a personal loss—to pieces on how to achieve happiness or tranquility in the face of a difficult world. Expertly translated, the essays will be read and used by undergraduate philosophy students and experienced scholars alike. Praise for Hardship and Happiness “[The Complete Works of Lucius Annaeus Seneca] brings together many preeminent anglophone scholars of Seneca as editors and translators and succeeds in its aim to reach a wider audience through readable, modern English translations. . . . The overall high quality of the translations and notes make this volume (and its respective series) highly desirable for scholars and libraries alike.” —Classical Journal “A significant improvement over what has been available in English of the previous century. . . . The translations presented here admirably achieve the aim set out by the series’ editors: ‘to be faithful to the Latin while reading idiomatically in English.’ . . . Hardship and Happiness is a handsome volume, beautifully conceived and executed.” —Review of Metaphysics “We owe a debt of gratitude to Chicago for this one-volume selection of essays from long ago, which still have the power to stimulate our minds today.” —Classics for All
| Author | : Erika Franklin Fowler |
| Publisher | : Routledge |
| Total Pages | : 241 |
| Release | : 2018-05-04 |
| Genre | : Political Science |
| ISBN | : 0429977905 |
Download Political Advertising in the United States Book in PDF, Epub and Kindle
Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
| Author | : D. Redlawsk |
| Publisher | : Springer |
| Total Pages | : 279 |
| Release | : 2006-06-10 |
| Genre | : Social Science |
| ISBN | : 1403983119 |
Download Feeling Politics Book in PDF, Epub and Kindle
As part of the study of emotions and politics, this book explores connections between affect and cognition and their implications for political evaluation, decision and action. Emphasizing theory, methodology and empirical research, Feeling Politics is an important contribution to political science, sociology, psychology and communications.
| Author | : Kerwin C. Swint |
| Publisher | : Union Square Press |
| Total Pages | : 276 |
| Release | : 2008 |
| Genre | : Advertising, Political |
| ISBN | : 1402757360 |
Download Mudslingers Book in PDF, Epub and Kindle
Explores the 25 most negative campaigns in American history, including key mayoral races, especially nasty gubernatorial contests, divisive runs for the U.S. Senate, and presidential mudslinging.
| Author | : Margaret Haerens |
| Publisher | : Greenhaven Publishing LLC |
| Total Pages | : 99 |
| Release | : 2014-04-25 |
| Genre | : Young Adult Nonfiction |
| ISBN | : 0737768479 |
Download Negative Campaigning Book in PDF, Epub and Kindle
This interesting and timely volume explores the effectiveness of negative campaign ads, whether or not negative campaigning has value, the effectiveness of fact-checking, and what fuels negative campaigning. Includes primary and secondary sources from a variety of perspectives; eyewitnesses, scientific journals, government officials, and many others.
| Author | : Kyle Mattes |
| Publisher | : University of Chicago Press |
| Total Pages | : 270 |
| Release | : 2015-02-06 |
| Genre | : Political Science |
| ISBN | : 022620233X |
Download The Positive Case for Negative Campaigning Book in PDF, Epub and Kindle
Turn on the television or sign in to social media during election season and chances are you’ll see plenty of negative campaigning. For decades, conventional wisdom has held that Americans hate negativity in political advertising, and some have even argued that its pervasiveness in recent seasons has helped to drive down voter turnout. Arguing against this commonly held view, Kyle Mattes and David P. Redlawsk show not only that some negativity is accepted by voters as part of the political process, but that negative advertising is necessary to convey valuable information that would not otherwise be revealed. The most comprehensive treatment of negative campaigning to date, The Positive Case for Negative Campaigning uses models, surveys, and experiments to show that much of the seeming dislike of negative campaigning can be explained by the way survey questions have been worded. By failing to distinguish between baseless and credible attacks, surveys fail to capture differences in voters’ receptivity. Voters’ responses, the authors argue, vary greatly and can be better explained by the content and believability of the ads than by whether the ads are negative. Mattes and Redlawsk continue on to establish how voters make use of negative information and why it is necessary. Many voters are politically naïve and unlikely to make inferences about candidates’ positions or traits, so the ability of candidates to go on the attack and focus explicitly on information that would not otherwise be available is crucial to voter education.
