Navigation Design and SEO for Content-Intensive Websites

Navigation Design and SEO for Content-Intensive Websites
Author: Mario Pérez-Montoro
Publisher: Chandos Publishing
Total Pages: 180
Release: 2016-08-21
Genre: Language Arts & Disciplines
ISBN: 0081006772
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Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication presents the characteristics and principal guidelines for the analysis and design of efficient navigation and information access systems on content-intensive websites, such as magazines and other media publications. Furthermore, the book aims to present the tools of information processing, including information architecture (IA) and content categorization systems, so that such designs can ensure a good navigation experience based on the semantic relations between content items. The book also presents best practices in the design of information access systems with regard to their main structures, including search query forms and search result pages. Finally, the book describes the foundations of search engine optimization (SEO), emphasizing SEO oriented to publications focused on communication and the coverage of current affairs, including images and videos. Focuses on the newly emerging and significant sector of content characterized by its use of multimedia: text, image and video Presents comprehensive coverage of sites and their combined information architecture and SEO needs Explores an analysis of existing best practices to offer operational proposals for the development of digital news and current affairs publications Analyzes academic studies by scholars working in this field

Website Quality and Shopping Behavior

Website Quality and Shopping Behavior
Author: Tereza Semerádová
Publisher: Springer Nature
Total Pages: 137
Release: 2020-04-03
Genre: Business & Economics
ISBN: 3030444406
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This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites.

Interaction in Digital News Media

Interaction in Digital News Media
Author: Mario Pérez-Montoro
Publisher: Springer
Total Pages: 204
Release: 2018-09-12
Genre: Social Science
ISBN: 3319962531
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Digital News Media (DNM) are characterized by their efforts to provide consumers with new content interaction experiences, which contrast with the more passive experiences provided by traditional news media. This book directly addresses these interaction experiences, taking the reader from underlying principles to actual practices. To meet this objective, the book undertakes a characterization of interactivity in DNM and explores the boundaries between storytelling and direct data access. It examines information visualization trends present in the media, and practices in non-fiction storytelling in the context of the current wave of VR technology. Moreover, it addresses how UX research and evaluation methods can be applied to inform the design of interactive media. It also analyzes the concept of Newsonomics and it examines the reform of intellectual property law and legislation governing authors' rights. The book concludes by analyzing the scientific production of interaction over the last 10 years, extracting the main conclusions, and highlighting the lessons that can be extracted from the previous chapters.

Proceedings of Integrated Intelligence Enable Networks and Computing

Proceedings of Integrated Intelligence Enable Networks and Computing
Author: Krishan Kant Singh Mer
Publisher: Springer Nature
Total Pages: 975
Release: 2021-04-23
Genre: Technology & Engineering
ISBN: 981336307X
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This book presents best selected research papers presented at the First International Conference on Integrated Intelligence Enable Networks and Computing (IIENC 2020), held from May 25 to May 27, 2020, at the Institute of Technology, Gopeshwar, India (Government Institute of Uttarakhand Government and affiliated to Uttarakhand Technical University). The book includes papers in the field of intelligent computing. The book covers the areas of machine learning and robotics, signal processing and Internet of things, big data and renewable energy sources.

Designing Web Navigation

Designing Web Navigation
Author: James Kalbach
Publisher: "O'Reilly Media, Inc."
Total Pages: 415
Release: 2007-08-28
Genre: Computers
ISBN: 0596553781
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Thoroughly rewritten for today's web environment, this bestselling book offers a fresh look at a fundamental topic of web site development: navigation design. Amid all the changes to the Web in the past decade, and all the hype about Web 2.0 and various "rich" interactive technologies, the basic problems of creating a good web navigation system remain. Designing Web Navigation demonstrates that good navigation is not about technology-it's about the ways people find information, and how you guide them. Ideal for beginning to intermediate web designers, managers, other non-designers, and web development pros looking for another perspective, Designing Web Navigation offers basic design principles, development techniques and practical advice, with real-world examples and essential concepts seamlessly folded in. How does your web site serve your business objectives? How does it meet a user's needs? You'll learn that navigation design touches most other aspects of web site development. This book: Provides the foundations of web navigation and offers a framework for navigation design Paints a broad picture of web navigation and basic human information behavior Demonstrates how navigation reflects brand and affects site credibility Helps you understand the problem you're trying to solve before you set out to design Thoroughly reviews the mechanisms and different types of navigation Explores "information scent" and "information shape" Explains "persuasive" architecture and other design concepts Covers special contexts, such as navigation design for web applications Includes an entire chapter on tagging While Designing Web Navigation focuses on creating navigation systems for large, information-rich sites serving a business purpose, the principles and techniques in the book also apply to small sites. Well researched and cited, this book serves as an excellent reference on the topic, as well as a superb teaching guide. Each chapter ends with suggested reading and a set of questions that offer exercises for experiencing the concepts in action.

Web Navigation

Web Navigation
Author: Jennifer Fleming
Publisher: O'Reilly Media
Total Pages: 298
Release: 1998
Genre: Computers
ISBN:
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The CD-ROM to accompany this book is held at the Reserve Desk at 004.678 WEB.

High Performance Web Sites

High Performance Web Sites
Author: Steve Souders
Publisher: "O'Reilly Media, Inc."
Total Pages: 172
Release: 2007-09-11
Genre: Computers
ISBN: 0596550693
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Want your web site to display more quickly? This book presents 14 specific rules that will cut 25% to 50% off response time when users request a page. Author Steve Souders, in his job as Chief Performance Yahoo!, collected these best practices while optimizing some of the most-visited pages on the Web. Even sites that had already been highly optimized, such as Yahoo! Search and the Yahoo! Front Page, were able to benefit from these surprisingly simple performance guidelines. The rules in High Performance Web Sites explain how you can optimize the performance of the Ajax, CSS, JavaScript, Flash, and images that you've already built into your site -- adjustments that are critical for any rich web application. Other sources of information pay a lot of attention to tuning web servers, databases, and hardware, but the bulk of display time is taken up on the browser side and by the communication between server and browser. High Performance Web Sites covers every aspect of that process. Each performance rule is supported by specific examples, and code snippets are available on the book's companion web site. The rules include how to: Make Fewer HTTP Requests Use a Content Delivery Network Add an Expires Header Gzip Components Put Stylesheets at the Top Put Scripts at the Bottom Avoid CSS Expressions Make JavaScript and CSS External Reduce DNS Lookups Minify JavaScript Avoid Redirects Remove Duplicates Scripts Configure ETags Make Ajax Cacheable If you're building pages for high traffic destinations and want to optimize the experience of users visiting your site, this book is indispensable. "If everyone would implement just 20% of Steve's guidelines, the Web would be adramatically better place. Between this book and Steve's YSlow extension, there's reallyno excuse for having a sluggish web site anymore." -Joe Hewitt, Developer of Firebug debugger and Mozilla's DOM Inspector "Steve Souders has done a fantastic job of distilling a massive, semi-arcane art down to a set of concise, actionable, pragmatic engineering steps that will change the world of web performance." -Eric Lawrence, Developer of the Fiddler Web Debugger, Microsoft Corporation

Strategic Leadership in Responsive Web Design

Strategic Leadership in Responsive Web Design
Author: Harley Ferguson
Publisher: Packt Publishing Ltd
Total Pages: 338
Release: 2024-11-01
Genre: Computers
ISBN: 1835084583
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Maximize your web strategy and future-proof your digital assets with this comprehensive guide for tech leaders, providing strategic insights into responsive web design to enhance ROI and user engagement Key Features Learn strategic frameworks to develop high-performing RWD applications Explore practical case studies and real-world examples to aid in understanding RWD app development Future-proof your approach with tips on emerging web technologies Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionStrategic Leadership in Responsive Web Design is an essential guide that will equip you with the knowledge and foresight needed to navigate the ever-evolving digital landscape. You’ll start by learning about the strategic importance of responsive web design (RWD) before delving into its intricacies. As you progress, you’ll not only discover the technical aspects of adaptive design, but also learn how to seamlessly integrate these principles within your organization’s business objectives. You’ll develop the skills required to integrate RWD principles into broader business goals. Next, you’ll learn how to navigate SEO in modern times while ensuring platforms are consistent in design across devices. Later, this book shows you how to measure the ROI when making RWD decisions, and how to ensure you’re making the right one. By the end of this book, you’ll have understood the role that RWD plays in achieving broad business objectives.What you will learn Explore the synergy between RWD and business goals, boosting brand reputation, retention, and conversions Embrace a mobile-first approach for multi-device digital landscapes, tailoring user experiences while ensuring adaptability Develop leadership skills to drive innovation and alignment within design teams Strategize content for diverse screens, ensuring consistent user engagement Unlock the link between RWD, SEO, and performance for broader reach and user satisfaction Harness web accessibility for ethical growth and market expansion Who this book is for If you're a senior tech executive, CTO, web development leader, digital strategist, or UI/UX director, then this book is for you. Knowledge of fundamental web concepts, digital business, design principles, and the basics of user experience, as well as a foundation in marketing and project management will be beneficial to get the most out of this book.

An Introduction to Search Engines and Web Navigation

An Introduction to Search Engines and Web Navigation
Author: Mark Levene
Publisher: John Wiley & Sons
Total Pages: 384
Release: 2011-01-14
Genre: Computers
ISBN: 1118060342
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This book is a second edition, updated and expanded to explain the technologies that help us find information on the web. Search engines and web navigation tools have become ubiquitous in our day to day use of the web as an information source, a tool for commercial transactions and a social computing tool. Moreover, through the mobile web we have access to the web's services when we are on the move. This book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web navigation technologies.

The Complete SEO Guide for Beginners

The Complete SEO Guide for Beginners
Author: Mark Staves
Publisher: Createspace Independent Pub
Total Pages: 40
Release: 2014-08-10
Genre: Computers
ISBN: 9781500788766
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About this bookBy following the steps outlined in this book, you will be able to get your website to appear above your competitors in the search engine results pages.This book will teach you how to turn an ordinary website into a powerful online marketing tool.Who is this book for?-People that have little or no experience of search engine optimization.-Owners of small to medium sized websites or blogs.-Anyone that wants a general introduction to search engine optimization (SEO).-Web designers who want to create search engine optimized websites.-Anyone thinking about creating a new website.What will you learn from this book?This book is packed full of methods, hints and ideas that you can use to get your website to the top of Google and Bing. The book includes step-by-step instructions on how to optimize your website for search engines.- Getting started: Learn How to choose the right domain name for your website and how to select the right hosting company Discover the perfect keywords for your website and allocate them to your top landing pages in order to get those pages to rank well in search engines.- On-page SEO: Learn how to make use of the title tag, the description Meta tag, the keywords Meta tag, page headings and use the right type of URL structure. Also learn how to optimize your images, videos and content for search engines.- Site-wide SEO: Discover how to create an XML sitemap, a robot.txt file, an HTML sitemap and an RSS feed. Also learn about site navigation, internal linking, and breadcrumbs. Discover how to separate code from content and how responsive web design can benefit your website. Additional chapters cover schema markup, including authorship and publisher markup.- Off-site SEO: Learn about PageRank, backlinks and reciprocal links. Then learn how to submit your website to the right directories including the DMOZ.- WordPress SEO: Discover how to optimize your WordPress website or blog, so that it will get to the top of search engines like Google, Bing and Yahoo.- Social media: Learn how to create a Facebook page, Twitter account, Google+ account, YouTube account and Pinterest account for your business. You will also learn how having a blog can boost your website to the top of search engines.- Local business SEO: Create a Google My Business account and a Bing Places for Business account. Then learn how to optimize your website for local search and how to get citations for your business.- E commerce SEO: Discover how to optimize your category and product pages so that they will be search engine friendly. Then discover how Google Merchant Center can be used to increase your eCommerce sales.- Recovering from a Google penalty: Learn what Google penalties are and how to know if your site has been penalized. Learn how to recover from a penalty and how to use the Google Disavow tool to remove bad links that are pointing to your website.- SEO Tools: Instructions on how to create a Google Webmaster Tools account, a Bing Webmaster Tools account and a Google Analytics account. Discover how you can use these tools to optimize your website for search engines.- Additional resources: Perform an SEO audit of your website and make use of online tools to check your SEO.