Multiscreen Video Advertising Introduction Career Guidance
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Author | : Selvam, Hari Prasath |
Publisher | : Notion Press |
Total Pages | : 132 |
Release | : 2018-10-08 |
Genre | : Technology & Engineering |
ISBN | : 1644291681 |
Download Multiscreen video advertising - Introduction & Career Guidance Book in PDF, Epub and Kindle
ADVERTISING and MARKETING is future! With thousands of companies and over 1.78M+ tech startups worldwide, advertising is the primary source to achieve the growth of any company. Advertising sector is going to shape the future of industries. This book discusses the basics of advertising, different techniques, courses to equip and the most important - Careers that enables you to stand alone among your peers. At the end of the book, you will be surprised by what the advertising sector can provide you. Space will soon become a place for advertising too!
Author | : Nripendra P. Rana |
Publisher | : Springer Nature |
Total Pages | : 337 |
Release | : 2019-11-11 |
Genre | : Business & Economics |
ISBN | : 3030243745 |
Download Digital and Social Media Marketing Book in PDF, Epub and Kindle
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author | : Nir Eyal |
Publisher | : Penguin |
Total Pages | : 203 |
Release | : 2014-11-04 |
Genre | : Business & Economics |
ISBN | : 0698190661 |
Download Hooked Book in PDF, Epub and Kindle
Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Author | : Iowa State University |
Publisher | : |
Total Pages | : 958 |
Release | : 1989 |
Genre | : Universities and colleges |
ISBN | : |
Download General Catalog Book in PDF, Epub and Kindle
Author | : National Academies of Sciences, Engineering, and Medicine |
Publisher | : National Academies Press |
Total Pages | : 483 |
Release | : 2017-09-28 |
Genre | : Medical |
ISBN | : 0309459575 |
Download Pain Management and the Opioid Epidemic Book in PDF, Epub and Kindle
Drug overdose, driven largely by overdose related to the use of opioids, is now the leading cause of unintentional injury death in the United States. The ongoing opioid crisis lies at the intersection of two public health challenges: reducing the burden of suffering from pain and containing the rising toll of the harms that can arise from the use of opioid medications. Chronic pain and opioid use disorder both represent complex human conditions affecting millions of Americans and causing untold disability and loss of function. In the context of the growing opioid problem, the U.S. Food and Drug Administration (FDA) launched an Opioids Action Plan in early 2016. As part of this plan, the FDA asked the National Academies of Sciences, Engineering, and Medicine to convene a committee to update the state of the science on pain research, care, and education and to identify actions the FDA and others can take to respond to the opioid epidemic, with a particular focus on informing FDA's development of a formal method for incorporating individual and societal considerations into its risk-benefit framework for opioid approval and monitoring.
Author | : |
Publisher | : |
Total Pages | : 790 |
Release | : 2002 |
Genre | : Amusement parks |
ISBN | : |
Download IAAPA International Directory & Buyer's Guide Book in PDF, Epub and Kindle
Author | : Sara Rosengren |
Publisher | : Springer Science & Business Media |
Total Pages | : 407 |
Release | : 2013-05-30 |
Genre | : Business & Economics |
ISBN | : 3658023651 |
Download Advances in Advertising Research (Vol. IV) Book in PDF, Epub and Kindle
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
Author | : |
Publisher | : |
Total Pages | : 1072 |
Release | : 1983 |
Genre | : Advertising |
ISBN | : |
Download Marketing Book in PDF, Epub and Kindle
Author | : |
Publisher | : |
Total Pages | : 598 |
Release | : 1986 |
Genre | : Photography |
ISBN | : |
Download The British Journal of Photography Book in PDF, Epub and Kindle
Author | : Damian Ryan |
Publisher | : Kogan Page Publishers |
Total Pages | : 304 |
Release | : 2012-03-03 |
Genre | : Business & Economics |
ISBN | : 0749464283 |
Download Understanding Digital Marketing Book in PDF, Epub and Kindle
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.