Social Media marketing is a necessity based on the way consumers buy products and services, as well as the shift in the way that they make purchase decisions. For any business to engage as they reach their audience using the right campaign tactics strategically, have a clear understanding of how Social Media marketing works is quite essential. With this book, any business will have an easy walkthrough on specific elements in delighting, converting, and attracting consumers online. And for any company to make more informed decisions about their Social Media marketing campaigns, this book will cover everything they need to know about how Social Media marketing works. Social Media marketing is all about utilizing other digital channels to promote brands and products. Some businesses aim to reach a particular audience and to help them achieve these target consumers through the internet and other digital avenues; they need the help of Social Media marketing. For several companies and marketers to get their target audience, they make use of some different digital technologies. Also, for them to engage and attract their target consumers, they use social media, mobile technology such as smartphones, email marketing, PPC and display ads, and other mediums in addition to their website. This book covers the following topics: How to Run a Successful Social Media Marketing Campaign The Future of Social Media Advertising 3 of the most Common Social Media Platform Creating Your Social Media Marketing Plan Twitter Tool A Beginner's Guide Build Your Profile Twitter Marketing How to identify your target Market in Twitter What Is Pinterest? Setting Up a Pinterest Profile for Business Pinterest Marketing Strategy Why LinkedIn? LinkedIn Marketing Funnel Tips and Pointers on Making Your Profile Noticed for Easy Marketing ...And much more Because of the way consumers make purchasing decisions is as a result of the significant role of the internet, Social Media marketing is crucial for modern business. Also, how consumers purchase their products and services has an excellent impact on the internet. As a result, not only do companies need to amplify their visibility as much as possible, but they also must be present online. Gone are the days of requesting more information about products as consumers browse at a physical store location. So that businesses can execute smarter decisions about their Social Media marketing campaigns, it is quite critical for business owners to have a clear understanding of how Social Media marketing works Now, though they make a decision to visit the physical store for their final purchase, to get the required information for making an informed purchase, consumers use the internet. Here, Social Media marketing becomes vital since wherever consumers can be in their journey as digital buyers, Social Media marketing helps a business reach them. Now is your turn to learn "Buy Now" To learn on how you can promote your business using Social Media Marketing.